Questioning tips on how to improve Instagram engagement in 2021? You’re not alone!
Up till not too long ago, we appeared on the variety of likes on a put up as a robust indicator of its efficiency.
However in the present day manufacturers have to look additional into their efficiency metrics and monitor feedback, saves, shares, Instagram Tales views, and even DMs to grasp how their content material carried out.
With a shift in how we measure engagement, it’s solely pure that we alter how we attempt to enhance engagement on our feeds. Fortunately, it’s not as onerous as it’s possible you’ll suppose!
We’re sharing 11 methods you could level-up your Instagram technique and improve Instagram engagement in 2021:
11 Methods to Improve Instagram Engagement in 2021
- Create “savable” content material to your feed
- Begin conversations with Instagram Tales stickers
- Repeatedly check & analyze new content material sorts
- Add a component of enjoyable
- Create shareable content material
- Open up about your model and enterprise
- Write longer captions
- Share information your viewers will love
- Create extra video content material
- Uncover your finest time to put up
- Pay nearer consideration to your hashtags
#1: Create “Savable” Content material for Your Feed
How we measure Instagram engagement has modified since likes at the moment are hidden on posts.
Now, Instagram feedback, shares, and saves are extra necessary than ever. So the easiest way to enhance your engagement for this yr is to create extra content material that encourages your viewers to faucet that save button!
“Savable content material” is something you recognize your viewers will need to revisit at a later time.
For instance, The Coloured Lady shared this put up about love languages and inspired their neighborhood to observe self-care:
Utilizing carousel posts to share helpful ideas and knowledge can result in extra saves, as your viewers can refer again to the put up after they need to act on the guidelines.
Equally, journey content material creators are seeing success from creating mini-blog type posts and sharing details about their vacation spot:
If you’re brainstorming “savable” content material to your feed, take into consideration what’s necessary to your viewers and what they’ll discover worth in. This may be something from an infographic to humorous memes or quotes that you recognize will resonate.
#2: Begin Conversations with Instagram Tales Stickers
Over 500 million Instagram accounts use Instagram Tales day-after-day, and that quantity is simply set to develop in 2021!
Instagram Tales stickers are an effective way to encourage your followers to talk and share their opinions and experiences with you, which, in flip, will assist create a loyal following that feels related to your model.
Listed below are a number of methods you may get began with stickers to extend Instagram engagement:
The Query Sticker
Nothing sparks dialog greater than a very good AMA (Ask Me Something) on Instagram Tales.
And whereas influencers have been recognized to make use of the Instagram Tales query sticker to assist their followers get to know them extra, there’s no motive why you possibly can’t do the identical for your small business.
It’s an important alternative to your followers to get to know your model higher, or get extra details about your merchandise.
On the flipside, it’s an important place so that you can ask your followers some questions. You possibly can spark a dialog about your subsequent season’s coloration palette, or what product strains they’d prefer to see extra of.
It’s engagement, dialog, and buyer suggestions all wrapped up in a single nice put up!
Get extra concepts on tips on how to use the Instagram Tales questions sticker right here.
The Quiz Sticker
The interactive Instagram Tales quiz sticker helps you to share trivia-style multiple-choice questions together with your followers and monitor the outcomes.
When considered one of your followers “votes” in your quiz, they’ll have the ability to see whether or not they received it proper — and also you’ll have the ability to see what number of votes every choice acquired and the way every individual voted.
Discover inspiration on tips on how to use the Instagram Tales quiz sticker for your small business right here.
The Countdown Sticker
If you wish to pique the curiosity of your followers and get extra traction together with your occasions and gross sales, the countdown sticker on Instagram Tales is ideal to your posts!
If you share a narrative about an upcoming occasion (like an in-store sale, product launch, or particular announcement), you possibly can add a countdown sticker that counts all the way down to the date and time you set.
Your followers can then subscribe to your countdown occasion, which can ship them a reminder when the time is up and your countdown is full!
It is a nice technique for partaking together with your Instagram followers and getting your viewers to opt-in to particular occasions or promotions.
Get extra concepts on tips on how to use the Instagram Tales countdown sticker right here.
Instagram Tales have launched a ton of recent options that can be utilized to your full benefit to spice up your engagement and construct a stronger neighborhood to your model.
If you wish to be taught extra, take a look at our free video coaching to learn the way to efficiently use Instagram Tales for your small business!
#3: Repeatedly Check and Analyze New Content material Varieties
Among the finest content material plans on Instagram come from experimentation.
Testing out new types of content material can really feel daunting on Instagram, particularly in case you really feel such as you’re onto a very good factor and seeing good engagement in your present content material technique.
However belief us: trial, error, and content material experiments are key to being forward of the curve and having a stronger technique.
For instance, on Later’s Instagram profile, we’d beforehand been utilizing workdays as our core posting schedule. However with a little bit of testing, we realised that Sundays have been our greatest days for engagement as we have been capable of maintain our viewers’s consideration for longer!
So now we select to share necessary content material and tease out bulletins on Sundays, as a substitute of the work week once we know our viewers may have different issues on their thoughts.
Undecided the place to begin? Right here’s a few concepts you possibly can check out this month:
#1: Check new content material sorts. Memes, quotes, user-generated content material, mini-infographics or perhaps a selfie-style video may very well be nice in your grid or tales.
#2: Experiment with video sorts like Instagram Tales, Instagram Reels, and IGTV. Some manufacturers work properly with long-form content material on IGTV, whereas others nonetheless favor the quick and snappy clips. Strive one thing outdoors of your norm.
#3: Check out completely different Instagram Tales kinds and see in the event that they enhance your engagement. For instance, see if a chatty BTS resonates together with your viewers, or if they like weekly round-ups.
As you check completely different content material sorts, don’t overlook to frequently test your analytics!
With Later’s Instagram Analytics, you possibly can see how your posts carry out over time, and throughout a number of metrics like feedback, likes, and engagement fee. Plus, you can even get Instagram Tales analytics and monitor as much as 3 months’ value of content material.
Observe and measure your entire Instagram efficiency metrics in a single place with Later’s Instagram Analytics!
#4: Add an Ingredient of Enjoyable
Instagram posts take time, effort, and planning to get proper. However that doesn’t imply you possibly can’t have just a little enjoyable!
We’re seeing increasingly more manufacturers add components of humor and popular culture references to their posts by including memes and trending subjects to their content material.
At Later, we’re actively injecting some enjoyable into our Instagram Tales, and it seems, you guys like it.
From together with AR filters in our tales, to including memes and GIFs to our feeds, our engagement charges improve once we put up one thing quirky and enjoyable!
In fact, it is advisable honor your model’s total theme and tone — if memes don’t slot in together with your model’s values, then it’s higher to go away them out of your technique and never compromise in your appear and feel.
However in case you can embrace some enjoyable moments into your technique, get able to see some actual returns in your feedback, shares, and likes!
#5: Create Shareable Content material
The flexibility for customers to share feed posts to their Instagram Tales or DMs is a useful characteristic that may make it easier to attain much more folks.
The hot button is making content material you recognize your viewers will need to repost.
Much like creating savable content material, shareable content material must be extremely associated to what your viewers likes and desires. Take into consideration infographics, information that might shock or spark intrigue, enjoyable memes, or relatable quotes:
Plus, now you possibly can monitor and measure what number of occasions your grid put up has been shared to tales, making it even simpler to trace and measure what content material is performing the perfect.
#6: Open Up About Your Model and Enterprise
The facility of authenticity on Instagram is big — and it’s set to grow to be even stronger in 2021!
We’re seeing tons of manufacturers and companies getting on board and exhibiting a extra sincere, actual, and weak aspect to their model and enterprise.
A excessive stage of authenticity can go a good distance in constructing a stronger connection to your viewers, which in flip encourages extra engagement.
When you possibly can showcase the great with the dangerous, the struggles together with the wins, your model shall be extra relatable to your viewers.
Later chatted to Sarah Nicole of @thebirdspapaya about how she naturally integrates long-form captions into her Instagram feed:
“The final couple of years have caused a brand new manner of me utilizing Instagram as my artistic outlet,” Sarah Nicole explains.
Switching her thought course of to “caption first, and picture second,” allowed Sarah Nicole to be extra journalistic in her method, whereas sharing extra weak and genuine moments of her life together with her followers.
“I feel we’re craving human connection increasingly more,” she notes. “When another person feels related to one thing, they need to share it! So the mix of longer-form posts, and the flexibility for others to share these posts on Instagram Tales, helped me develop organically.”
And micro-blogging in captions has actually paid off for Sarah Nicole — in beneath 2 years, @thebirdspapaya account has grown from 70K to 1.7M followers!
Nevertheless it’s not simply influencers getting on board with the pattern.
Manufacturers and companies are taking to IGTV and Instagram Reels to share extra about their firm mission, their struggles, and why they do what they do.
For instance, Cocokind’s founder Priscilla Tsai is regularly featured in video content material talking about magnificence myths, her skincare journey, and the way they preserve their costs low:
And it’s necessary to do not forget that on this case, presence trumps perfection — a number of large accounts are stress-free their aesthetic to ship a extra genuine and “within the second” put up for his or her viewers.
This yr, you’ll begin to see extra enterprise leaders and founders take to Instagram to share the interior workings of the corporate, host dwell Q&As or simply pop in to say “hello”.
So now’s the time to leap on the bandwagon and begin sharing extra together with your followers to extend your Instagram engagement.
#7: Write Longer Captions
Do you know that your Instagram caption may be as much as 2,200 characters lengthy? That’s a complete lot of area to share together with your viewers.
One of many components that impacts how your Instagram put up performs within the algorithm is “time spent on put up.”
So one of many best methods of enhancing your Instagram engagement is solely writing longer captions.
We teamed up with influencers advertising and marketing platform Fohr to crunch the numbers and decide simply how a lot caption size impacted engagement.
Based on Fohr, the typical caption size has greater than doubled since 2016, and people with longer captions received essentially the most engagement!
And by 2021, our feeds shall be full of a mean caption size of 405 characters — which averages out to be 65-70 phrases!
Undecided what that appears like? Take a look at how Knix has nailed the proper caption size with the assistance of a robust name to motion to observe their tales and a nod to a cute cultural second that their target market would love!
Now, we’re not saying that each caption needs to be hundreds of phrases lengthy, however even writing a full sentence as a substitute of only a few emojis may make it easier to improve Instagram engagement.
#8: Share Information Your Viewers Will Love
Posting personalised and data-driven content material is a giant pattern prediction for 2020 and we expect it can actually assist drive engagement too.
Brandon Perlman, founder and CEO of Social Research, Inc. explains that machine studying and personalised content material isn’t going wherever:
“I foresee fairly a bit extra data-driven analyses and infographics being shared from actual model advocates, customers, and followers,” Brian predicts.
An ideal instance of that is Spotify’s Wrapped marketing campaign — “it’s sensible, informative, private, utility-driven, customized, shareable, and simply slick.”
Able to check out the pattern? Begin by taking a look at your individual information. For instance, in case you’re a web based retailer, are you able to see when folks like to buy essentially the most? What made the most important sale of the month? What proportion of your viewers voted for a brand new product?
From this information, can you construct a narrative about it to share together with your viewers or is there one key stat you recognize your viewers will love?
Whereas producing data-driven content material does take some further time and preparation to execute, it’s properly well worth the effort while you see your engagement charges rise!
#9: Create Extra Video Content material
2020 was a giant yr for Instagram video — particularly with the introduction of Instagram Reels — and it exhibits no signal of slowing down.
By incorporating extra video content material into your content material technique, you’re virtually assured to extend engagement in your Instagram profile.
However creating video doesn’t have to really feel daunting — in truth, video content material may be very easy to make.
For instance, Later shared this video put up:
Through the use of the Enlight Pixaloop app, we created a video sequence of the clouds passing over the picture. This easy tweak reworked a nonetheless picture right into a dynamic video which might get extra traction on the grid.
And in case you’re moving into Instagram Reels for 2021 (trace: you ought to be!), don’t overlook that they’re designed to be quick and enjoyable, and can be utilized to captivate your viewers with instructional content material, like Jeannette Ogden’s recipes:
Instagram Reels is an effective way to experiment with bite-sized content material, discover a brand new artistic video characteristic, and have interaction together with your neighborhood.
In search of extra methods to edit movies for Instagram? Take a look at our favourite apps to make use of on this weblog put up!
#10: Uncover Your Finest Time to Publish
Do you know that you possibly can be limiting your Instagram engagement by posting on the improper time, or simply not frequently sufficient?
Whereas there are a handful of how to extend Instagram engagement, posting when your viewers is most energetic is a fast win.
Instagram’s algorithm loves posts that generate loads of engagement in a brief time period, and can usually transfer that put up to the highest of your followers’ feeds.
To encourage this, spend a while monitoring and monitoring your Instagram analytics to be taught when the perfect time to put up is to your viewers.
Later’s Finest Time to Publish characteristic routinely calculates your 7 prime posting occasions based mostly in your finest performing posts from the latest month:
Each Instagram account is made up of distinctive followers in numerous time zones, so it’s an important thought to search out your personalised finest time to put up on Instagram. This manner, you possibly can attain extra folks, improve engagement, and develop your model!
Later’s Finest Time to Publish characteristic is offered on all paid plans. Improve now to search out the perfect days and occasions to put up on Instagram for max engagement.
#11: Pay Nearer Consideration to Your Hashtags
We’ve spoken concerning the significance of getting a robust hashtag technique on Instagram on this weblog earlier than. However are you taking note of how they’re impacting your content material?
If you wish to improve your Instagram engagement, understanding which hashtags are driving extra folks to your posts is admittedly necessary.
With Later’s Hashtag Analytics, you’re capable of monitor the hashtags you utilize on every Instagram put up. This manner, you possibly can see which posts generated essentially the most engagement and the hashtags that accompanied them.
It’s also possible to filter your Hashtag Analytics by varied metrics together with likes, feedback, impressions, attain, and saves. It is a nice characteristic to assist inform your content material technique, as you’ll know the hashtags to maintain utilizing and those to go away behind.
The stronger your hashtag recreation, the extra impressions and eyes in your content material!
TIP: Later’s Saved Captions is an effective way to maintain all of your hashtags in a single place, plus you possibly can seek for hashtags and see their recognition proper within the caption enhancing field!
There’s no denying that Instagram is a aggressive place, however there are nonetheless tons of how you could creatively improve your Instagram engagement.
So subsequent time you’re planning and strategizing your Instagram content material, attempt to incorporate the following pointers and see how your viewers responds.
Prepared to extend Instagram engagement in 2021? Join Later to schedule posts, monitor your analytics, and extra!