Right here’s a enjoyable reality not many people are conscious of – at present, 30 June, marks World Social Media day. Social media has turn out to be part of our on a regular basis life, and has quick established itself as a important device for communications and connection for manufacturers and shoppers alike.
Based on media studies, World Social Media day was first celebrated by Mashable on 30 June 2010 to focus on its rising significance. The early social media platforms that many people may need heard about had been the likes of MySpace and Friendster. At present, headlines are sometimes stolen by the likes of Twitter, Instagram, LinkedIn, Snapchat, TikTok, WeChat and naturally Fb, which nonetheless boasts the very best utilization.
Knowledge by Hootsuite and We Are Social additionally discovered that as of January 2021, over 53% of the world’s inhabitants was linked over social, which was an over 13% improve from the earlier yr. Beneath are another fascinating statistics discovered by Hootsuite and We Are Social.
In Hong Kong particularly, there are about 6.44 million social media customers as of 2021, mentioned the examine by Hootsuite and We Are Social. This marked a 110,000 improve from 2020 and 2021. The variety of social media customers in Hong Kong was roughly 85.6% of the inhabitants. Round 44.2% of customers aged between 16-64 in Hong Kong use social media for model analysis and 34.3% in the identical age group use it for work.
In gentle of the rising significance of social media, we turned to our 2021 Company of the Yr Hong Kong outcomes to seek out out who our judges thought had been the 5 greatest social media companies in Hong Kong. We have listed our high 5 winners alphabetically. Our checklist of companies beneath gained over our impartial panel of high-calibre, client-side entrepreneurs not solely by displaying the work they’ve executed for purchasers, but in addition via their want to nurture expertise and create proprietary merchandise for execution of world class campaigns.
Branding Information prides itself on being versatile, adaptable and impressive. Presently it has a crew of 14 based mostly out of Hong Kong, and 5 in Shanghai. The company has over 200 purchasers worldwide, and works with manufacturers reminiscent of Asia Monetary Holdings, East Asia Tremendous League, Furla, Moschino, Salvatore Ferragamo, Slumberland, Visa and plenty of others. Over the previous few years, the company has additionally made an effort to collaborate with startups and non-profits reminiscent of blüüm, Fusang, the Karen Leung Basis, and UniTrust, to call a couple of.
As an agile boutique company, the company divides its companies into three classes: model improvement, digital advertising and model activation. Its model improvement companies embody defining model methods, naming and growing logos, crafting a model picture, and mapping out detailed methods for purchasers.
Digital advertising can be a core facet of the company because it helps purchasers establish and goal key group advocates on social media. It additionally helps purchasers with efficient posting schedules and methods, search engine key phrase rating, and marketing campaign monitoring. As for model activation, it helps purchasers strategise social media advertising to drive visitors in bodily areas, enrich retail shops with artistic design and interactive options, and gamify shops for distinctive model experiences to spice up each on-line and offline engagement.
Full service digital advertising company Fimmick has been round for over 12 years and is headquartered in Hong Kong. The company offers customised built-in digital advertising, social media advertising, programmatic and automatic internet advertising, artistic advertising campaigns, content material advertising, video manufacturing, cell first advertising, buyer relationship administration, and influencer advertising options.
Additionally it is a most well-liked companion of the Fb Advertising and marketing Associate Programme for companies, and has been working intently with main business leaders reminiscent of Google and LinkedIn.
The company has labored with notable manufacturers reminiscent of AIA, Nestle, Shiseido, ASUS, Samsung, Panasonic, Coca-Cola, 3M, DBS, Bossini, and plenty of others.
Presently, its crew has over 120 abilities in Hong Kong with a majority of them being Millennials and Gen Z-ers. To make sure these abilities are nurtured, mentors and job rotation schemes are created. Studying programmes and allowances are additionally offered by the company to maintain them abreast of business developments. Fimmick typically organises webinars, Weekly Studying Wednesdays and Digital Fridays for its employees to study via instructing as nicely.
Final yr, it additionally enabled versatile working hours and distant working for its employees. It additionally expanded its account servicing, content material artistic digital partnership and progress and CRM departments.
Krew has made a reputation for itself as a drive to be reckoned with. Over the previous yr, Krew has doubled its headcount to 35 full time abilities and turned the downtime confronted by companies in 2020 to a possibility for progress. A few of its purchasers embody AIA, Solar Hong Kai, Towngas, ChinaChem, UPD HK and Wheelock.
Utilizing its analytic device, KREWatch, the crew has banked massive on information to optimise its companies. Evolving from the 2020 model, KREWatch 2.0 has been upgraded with options reminiscent of viewers focusing on mapping and key phrase and hashtags information advice. The crew superior its proprietary analytic device to deal with the rising on-line penetration and its massive information assist gave purchasers the boldness to pursue on-line advertising initiatives.
It additionally not too long ago launched its content material hub Lifenews HK! which helps develop content material and launch impactful dwell broadcasts for purchasers with the assistance of knowledgeable video manufacturing crew. Final yr the crew additionally made a rent to construct its monetary information crew. To make sure its groups are skilled holistically, Krew conducts intensive cross-industrial coaching classes all year-round. The crew additionally has ambitions to broaden its digital and social companies to China and Macau within the close to future.
Meology believes in leveraging the true energy of social to assist purchasers develop within the face of adversity. Among the purchasers it has labored with embody Cathay Pacific, Toyota, Lexus, Jardines, Mannings, Sunkist, MSIG, Blueair and plenty of others.
Meology prides itself in specializing in the human expertise and creates social methods that empower individuals and types dealing with new challenges introduced by the pandemic. A lot of its ethos relating to social media additionally drives its expertise acquisition and retention. For instance, final yr amidst the lockdown, the company determined to place the psychological wellness of its individuals first, and empowered the groups to do what they do greatest via versatile working preparations, and common digital thought workshops.
Giving again to the business can be very important to the company which frequently conducts workshops for native corporates and SMEs. Throughout these workshops, Meology shares its insights and experiences to assist attendees unleash their potential via eCommerce and social media. It additionally appears to be like to uncover contemporary views from new generations that can remodel into nice concepts and drive behavioural adjustments. It’s identified for its professionalism and best-in-class digital advertising expertise.
New iMedia Options
New iMedia Options has over 13 years of expertise working with purchasers from over 40 completely different industries. In 2020, it introduced on board over 150 new purchasers. The company believes in exploring new companies using on market developments and purchasers’ wants. One ongoing improvement by the crew is across the area of synthetic intelligence (AI) to reinforce marketing campaign efficiency for purchasers.
A few of its key social media purchasers embody American Categorical, Coach, Agnesb, DKSH, Tissot, Hong Kong Baptist College amongst others. Among the options it offers purchasers are social media and content material advertising, artistic content material creation and person expertise, search engine advertising and optimisation, eCommerce options, and programmatic promoting.
Placing its individuals first is a precedence for brand new iMedia options. With distant working taking up final yr, it discovered its video courses significantly helpful for its abilities to study and preserve their digital information contemporary. It has additionally created a self-owned on-line information hub the place its abilities may entry the newest digital developments, market insights and shopper work showcases to seek out inspiration and world class concepts.
Clearly, its technique in placing expertise first is paying off because it boasts a 21% expertise depend who’ve been with the company for over 10 years, and 39% of abilities with over 5 years with the company.
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