5 Instagram Video Concepts For Extra Engagement (+ Extra Followers!)

In search of methods to spice up your Instagram video engagement and get extra out of your Instagram?

Whether or not you’re after larger engagement in your account, extra followers or much more site visitors to your web site, don’t rely Instagram video out as a significant driver for #AllOfTheAbove. 

Why? A current research from Point out discovered that Instagram video posts get extra engagement than photograph AND carousel posts

On prime of that, as Instagram hides likes in your posts, customers will naturally shift in direction of different metrics to guage your account. This experiment doesn’t look to be going away anytime quickly, so now’s the time to judge different avenues of extra seen engagement metrics on Instagram.

A type of methods is by publishing good video content material! Want some assist getting began? Right here’s an inventory of 5 Instagram video concepts for engagement (with examples!)

1. Create How-To Instagram Movies: 

Individuals are at all times looking out for useful suggestions and hacks to make their lives simpler. Sharing Instagram movies that supply options to your follower’s most urgent issues will get you extra engagement! 

Stumped on good subjects? Put your self in your follower’s footwear for a minute. 

Take into consideration what they arrive to Instagram for and what each day obstacles they could be tackling. Then brainstorm some suggestions which may make these obstacles simpler.

Increase! There’s your video. Relying on the subject, you may create long-form IGTV movies for extra deep dives.

Or you may create short-and-sweet tidbits to put up straight in your Instagram feed (the best video size is 26 seconds.)

An instance of a top quality how-to video is that this one from Califia Farms.

They’re greatest recognized for his or her vary of non-dairy merchandise.

Califia Farms is aware of their viewers will probably be thinking about dairy-free and health-conscious recipes.

On this video, they create a fast recipe for In a single day Pumpkin Oats.

In addition they provide the total recipe by their Instagram hyperlink in bio, lifting site visitors to their web site!


You’ll be able to simply create comparable movies with instruments like InVideo. This app has templates for each feed posts and Tales. Simply add your video and modify the textual content overlay included within the template.

Don’t have sufficient video footage? Use their library of video clips!

Lengthy movies can both be printed as an IGTV put up or as a Carousel Story put up.

Additionally, you may add greater than 10 slides (which is one thing you may’t do with common Instagram carousel/slideshow posts). 

An instance of a prolonged video that was divided up and posted as a number of slides in a narrative is that this one from Bon Appetit.

They added the Story to their Instagram Highlights. This ensures that it’s going to regularly get extra views because it received’t disappear after 24 hours!

Plus, they included a swipe up hyperlink to their web site in one of many frames. Sensible!

2. Create Entertaining Instagram Movies

One other class of movies that generate a number of engagement are entertaining movies.

Folks love watching humorous content material! You need to bounce on the likelihood to make content material for leisure functions whether or not you’re a small enterprise or an influencer. 

For instance, you may check out this IGTV video from Wistia, a video internet hosting firm. 

They went round counting what number of chairs are within the workplace they usually made it actually enjoyable!

That is additionally a good way to indicate some behind the scene footage at your workplace. It may possibly assist your followers type a stronger connection together with your workers and your organization as an entire. 

Seize digicam to report your how-to and entertaining movies. You’ll be able to at all times report together with your smartphone, however utilizing a correct digicam and recording a top-quality video gives you an edge. 

Additionally, use some related hashtags in your Instagram captions as they’ll enhance engagement. You should utilize Tailwind’s hashtag finder to search out and add these hashtags in a snap!


3. Flip Quote Posts into Video For Instagram Engagement

Aren’t comfy being in entrance of the digicam fairly but? You’ll be able to nonetheless create Instagram movies with out exhibiting your face!

As an alternative, experiment with quote movies!

Quotes are extremely popular on Instagram. They’ll generate high quality engagement and you will discover quotes for any area of interest. 

You’ll be able to create easy movies the place the textual content seems as overlay on a background photograph like on this video from Lululemon. 

Should you try Lululemon’s Instagram profile, you’ll discover most of them comprise inspiration and motivational quotes.

There are quite a few instruments out there to make one thing like this. My favourite is Screencast-O-Matic’s video editor. Heres how:

  • Select your background picture
  • Create your textual content overlay of the quote you’d like to make use of
  • Create a time-lapse impact so the background and the textual content transfer by the video!

The quantity of engagement you generate out of your quote video will rely upon how nicely your viewers pertains to it.


You too can use this info to create easy informative content material like this one from Supergoop!

On this video, they outline a time period their viewers will probably be thinking about.

4. Create Consumer-Generated Instagram Movies

Working out of Instagram video concepts? Attempt publishing user-generated content material!

Examples of this are:

  • Movies of consumers utilizing your merchandise
  • Consumer evaluations and testimonials
  • High member or buyer options

Instagram movies like this assist drive up social proof and entice extra prospects to purchase your services and products, too!

 An organization that does this regularly is Wacom. Right here’s one in all their movies exhibiting a number of the fantastic issues you are able to do with a Wacom pill.

When folks watch movies like these, they are going to be thinking about buying a Wacom pill too.

 Find out how to Discover Consumer-Generated Content material for Instagram Video

To search out user-generated content material you should utilize a software like Awario.

All it’s good to do is sort in your model or product identify into their search area and it’ll discover all captions with these key phrases. 


You’ll be able to then DM the creator for a publishing request. If they’re fantastic with it, you may publish the video!

You’ll be able to alternatively ask all prospects who need their movies to be featured in your web site so as to add a branded hashtag to the video caption.

It will make it simple to search out and add user-generated Instagram movies!

5. Make Product Movies For Instagram

One other high-engagement Instagram video concept?

Create movies which might be direct commercials of your product in motion. Like this video from Argos!

As you may see the video focuses on informing you in regards to the product.

There’s additionally a name to motion on the finish.

While you view it on a cell system you’ll discover that they tagged a product within the video (as you may tag merchandise in movies too)!


And once you click on on it you’re taken proper to the product web page. This may improve each gross sales and site visitors.

And also you don’t need to at all times attempt to promote your merchandise straight.

You too can create informative movies that not directly promote merchandise like within the first instance (from Califia Farms).

In that video, Califia Farms shared a recipe, however their merchandise are an integral a part of making it!

Schedule And Publish Your Movies to Instagram

These 5 Instagram video concepts are an important jumping-off level that can assist you generate extra engagement, followers and site visitors!

Experiment with one (or all of them) relying in your expertise, funds and what you suppose your audience will react to most.

When you’ve created just a few movies to experiment with on Instagram, add them to Tailwind’s Instagram video writer and schedule them at one of the best instances.

With our software, you may as well simply discover one of the best and most related hashtags, format your Instagram captions and see how your video thumbnail appears to be like in your feed earlier than you put up!

One of the best half? Our 30-post trial is completely free – no bank card required. Seize yours right now!

Begin a Free Trial of Tailwind for Instagram!

Sign up with Instagram

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