9 Predictions to Gas Your Social Media Technique in 2021

Prepared for some predictions to fireplace up your social media technique in 2021? We guess you’re!

2020 was a difficult time for companies large and small, creators, influencers, and everybody in between.

So that can assist you get a head begin in your social technique for the brand new yr, we’ve lined up our high predictions for the following 12 months (and past!):

Social Media Prediction #1: Video Content material Will Reign Supreme 

Video content material, regardless of the platform or format, goes to be large in 2021!

From Instagram Reels and TikTok to the unique video large YouTube, there are tons of alternatives to develop your viewers and increase your engagement with video content material.

The important thing to creating video successful in 2021 is to strategically take into consideration your viewers and faucet into them the place they’re most snug.

For instance, in the event you’re hoping to increase right into a Gen Z market, you would possibly wish to take into consideration TikTok. Or if you have already got an lively and engaged viewers on Instagram, experimenting with IGTV movies or Reels may very well be your strategy to increase that attain.

If creating video content material sounds overwhelming, know that extra video content material doesn’t must imply extra work. Numerous manufacturers are cleverly repurposing video content material from one platform to a different. Check out Vivian from @coffeebae97’s Instagram feed and TikTok feed.

Her Instagram feed is primarily made up of video content material and really related content material seems on her TikTok feed:

Social Media Trend Projections for 2021

Vivian has gathered 13.3M likes on TikTok, all by repurposing her content material throughout each her platforms, basically doubling her social media attain!

Unsure the place to start out? We’ve an entire information on the right way to repurpose video content material on your feed, so you may kick off your first submit! 

Take Motion in 2021: Share Your First Instagram Reels Video

Should you’ve not jumped on the Reels bandwagon but, now’s the time. Instagram Reels content material is pushed to all Instagram customers, not simply to those who comply with you. And, because it’s nonetheless pretty new, Instagram is giving Reels main prominence.

Instagram Reels might be found in lots of locations on the Instagram app — which accounts for it being a serious development hack for 2021!

The truth is, there are 4 methods folks can uncover your Instagram Reels:

  • The brand new Reels tab within the house display screen navigation
  • Scrolling the Residence feed
  • The Discover web page
  • The Reels tab on particular person profiles

If you wish to get extra eyes in your content material, Instagram Reels is the perfect place to start out.

Be taught extra about creating your first Instagram Reels submit on this video: 

Social Media Prediction #2: Social Purchasing Would be the Norm 

Welcome to a brand new age of social media the place e-commerce takes heart stage!

From Instagram’s new shoppable options like Instagram Reels Purchasing and Instagram Dwell Purchasing, to TikTok’s latest partnership with Shopify and live-streamed procuring occasion with Walmart, shoppers will begin to get very snug shopping for on social platforms.

And that is nice information from small companies around the globe — your digital storefront is one other strategy to safe income for your small business amid COVID-19.

The work you set in now to optimize your profiles (be it on Instagram, Fb, TikTok, or Pinterest) will serve you for months and even years to come back.

Why? As a result of the client journey used to start out on social media and finish in your web site or on-line retailer. However now, that journey is way, a lot shorter — a brand new buyer can go from discovering your Instagram profile to purchasing their first product out of your model with out ever leaving the app.

Having shoppable posts, academic product movies, and a transparent model message in your social profiles all goes in the direction of constructing loyal clients.

Take Motion in 2021: Degree-up Your Social Purchasing Data 

Should you’re an e-commerce model, now’s the time to get your digital storefront up and operating.

And the excellent news is, we’re going to be displaying you ways! We consider social e-commerce goes to imply large enterprise for small manufacturers. This yr, we’re going to be releasing a bunch of recent coaching, sources, guides, and dwell webinars that can assist you prepare for the shift.

Signal as much as the Later e-newsletter to be the primary to know once we launch a brand new useful resource and get all it’s worthwhile to be a social e-commerce skilled! 


Social Media Predictions #3: Manufacturers With Goal Will Go Viral 

That’s proper, our subsequent prediction for 2021 is that manufacturers and companies with a powerful give attention to social, environmental, and moral accountability will flourish!

2020 was the yr that sparked an rebellion — folks discovered their voice on social media and (fortunately) manufacturers stepped in to assist.

Whereas it was a long-overdue change of scene for the social house, we count on manufacturers to lean into this transformation and elevate voices even additional this yr.

Now greater than ever earlier than, manufacturers must assist and share their mission. Not solely does it assist join with their viewers, nevertheless it additionally highlights what they stand for which is de facto vital, particularly with Gen Zers.

“Gen Zers are far more inclined to vote with our bucks, and consider a model’s values are a mirrored image of our personal,” explains Gen Z skilled (and Gen Zer!) Larry Milstein.

Some subjects that matter to Gen Z embody:

  • LGBTQ+ rights: 60% of Gen Zers assume same-sex {couples} ought to be capable to undertake youngsters
  • Variety: 60% of Gen Zers say elevated racial and ethnic range is sweet for society
  • Social accountability: 70% of Gen Zers attempt to buy from firms they think about moral

“We’re 3x extra possible than older generations to consider an organization has a task in bettering society,” provides Larry.

No matter your small business mannequin, now’s the time to strategize content material round your mission — by your content material, let folks in and share the way you’re making adjustments.

Take underwear model Parade for instance:

Parade’s give attention to physique positivity and inclusivity is redefining the underwear business. Their content material not solely helps to normalize stretch marks and physique hair, however they worth self-expression and are vocal advocates for LGBTQ+ rights and the decriminalization of intercourse work.

With clearly outlined values, Parade is ready to differentiate itself from different manufacturers in its business and interact with their audiences.

Take Motion in 2021: Determine Your Model Values

Should you haven’t already, it’s time so that you can sit down and establish what causes your model or enterprise stands for and what actions you may take all year long to raised assist, and share this journey with our viewers.

Want some inspiration? Check out these 9 manufacturers driving significant change on Instagram! 

Social Media Predictions #4: Conversations on Company Duty Will Proceed, Particularly on LinkedIn

We already talked about how 2020 was the yr folks discovered their activist voices on social media. And for a lot of manufacturers, it was a time to pause, mirror, and take motion to raised enhance the variety and inclusion inside their enterprise mannequin and the content material they share.

Transparency is an enormous deal on social media and instilling belief along with your followers isn’t gained in a single day.

We’re hoping 2021 will carry continued dialogue and far more open dialogue on how manufacturers can higher enhance and symbolize each their communities and missions.

And Instagram is the right platform for B2C transparency — for instance @paynterjacket.  From their Instagram content material to their e-mail advertising, they’re repeatedly preserving their viewers within the loop on their mission and practices.

In addition to placing your guarantees into motion with the content material you select to share.

Nevertheless, with the highlight on company tradition, count on to see much more manufacturers speaking about their coverage adjustments and company duties on-line, particularly on LinkedIn.

With LinkedIn advertising, manufacturers have the chance to change into thought leaders on the platform, encouraging a a lot wider reform past their particular person Instagram feed or tales content material.

And that’s one social shift we’re excited to see in 2021!

Take Motion in 2021: Get Comfy Sharing on LinkedIn 

Speaking about your model’s challenges on-line can really feel unnatural — it’s a susceptible place to be in. However it could go a good distance in constructing belief and establishing your model as an business thought chief.

If you wish to make an actual impression in your business, get aware of LinkedIn’s newest instruments, and begin strategizing methods to be extra clear on social.

Social Media Predictions #5: Academic Posts Will Proceed to be Huge Engagement Drivers 

Need to actually have interaction your viewers? Begin sharing academic content material!

First up, let’s chat about Instagram carousel posts — they’re the right development hack on Instagram, as they’re the right instrument for simply shareable and academic content material. And with likes disappearing, we predict shareable and saveable content material will change into much more vital in 2021.

Check out how Instagram strategist Natasha Samuel creates academic carousel posts stuffed with ideas and tips:

Subsequent up, Instagram Guides — a model new strategy to share and devour content material on Instagram. Initially unique to a small group of well being and wellness advocates and creators, it’s now obtainable to everybody.

Have you ever ever needed to offer your followers an intensive listing of ideas and tips or an in-depth how-to information proper on Instagram? Now you may!

Companies and creators alike are getting artistic with the Instagram Guides characteristic. By curating these lists, you’re providing extra info that can hopefully encourage them to share your ideas with their followers.

Take @jadedarmawangsa’s “ Journal (My 15 min Train)” Information for instance.

This information is an incredible useful resource for her followers who need to begin journaling. As an alternative of placing these recommendations on her tales, Jade’s journaling train now lives below her guides tab *perpetually*.

Take Motion in 2021: Create & Schedule an Academic Carousel Submit 

Get aware of apps like Canva and Over to design your academic submit — they’ve tons of ready-made templates you should use for text-based Instagram posts. All it’s important to do is plug in your content material!

Then, you may schedule your carousel submit with Later — simply add your designed photos to your Media Library and choose the pictures you wish to make right into a carousel submit. Schedule for the time you wish to submit and we’ll ship you a notification when the time comes!


Social Media Predictions #6: Meme Tradition is Right here to Keep (at Least for 2021!)

It’s been a troublesome yr, and when finished proper, memes supplied the comedian reduction all of us wanted on social media.

However manufacturers haven’t solely jumped on memes due to the enjoyable issue — they’re additionally a tactical strategy to develop your viewers and increase engagement.

The most effective memes are shared with buddies, reposted on tales and saved for later, so it is sensible to spend time developing with authentic memes which have the potential to go viral.

Take @ritual for instance. The fashionable vitamin model usually posts enjoyable, pop-cultural memes that exhibit its ethos and model values — all whereas participating their viewers in a relatable approach. Try this completely timed Thanksgiving meme on their feed:

Take Motion in 2021: Experiment with Memes on Your Feed 

Take inspiration from mega-brands like Ritual, Saint Hoax, Girlboss, and Curology on the right way to create the right meme on your model.

On the lookout for much more strategic recommendation on memes? Try our information to utilizing Instagram memes to extend engagement! 

Social Media Predictions #7: Tales Content material on Each Platform (And We Imply Each Platform!) 

Tales are an ideal instance of how social media and the best way we devour content material is altering.

When Instagram first launched Tales to the app in 2016, 150 million folks used the characteristic.

Now, over 500 million folks use tales day by day — and each main social community has some type of stories-like characteristic within the works.

In the meantime, YouTube Tales had been launched in 2018 for creators with over 10K subscribers, setting themselves aside with a 7-day lifespan somewhat than the standard 24-hour window.

Even LinkedIn has introduced LinkedIn Tales, bringing an expert twist to the 24-hour tales format everyone knows and love.

And it doesn’t cease there. Twitter Fleets, Spotify Tales, and Pinterest Story Pins are all additionally reportedly being examined previous to their wider launch — a transparent signal the tales format is simply going to develop in reputation as customers favor to share within the second genuine content material.

So what’s a model to do in 2021? Give attention to one essential tales channel and learn to repurpose the content material throughout a number of channels.

Even with all the brand new stories-like platforms, Instagram nonetheless guidelines the roost so it’s price placing within the time to nail down your Instagram Tales content material in 2021, after which resolve how one can forged your internet additional on different platforms.

Take Motion in 2021: Begin Scheduling Instagram Tales 

Scheduling your Instagram Tales frees up time to work on different objectives — like navigating Twitter Fleets for the primary time!

With Later, you may plan and schedule your Instagram Tales content material in a flash:


Social Media Predictions #8: Influencer Advertising and marketing on TikTok Will Change into A Key Channel For Manufacturers 

We’ve lengthy related influencer advertising with Instagram — it’s the place the primary model ambassadors and paid partnerships had been born.

However count on to see influencer advertising seem on platforms like TikTok and Pinterest over the following yr.

With the quantity of attain and engagement TikTok customers can garner per video, it’s a no brainer that manufacturers and companies have and can proceed to work with influencers on the app.

Since promoting on TikTok itself nonetheless comes at a hefty worth, we count on to see increasingly manufacturers flip to influencers as a strategy to faucet into the TikTok viewers.

Take @doggface208 for instance. A selfie-video of him ingesting Ocean Spray went viral on TikTok, spiraling into an unbelievable (and unexpected!) model partnership.

@420doggface208Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch #tacos #waterislife #excessive #morning #710 #cloud9♬ Desires (2004 Remaster) – Fleetwood Mac

Ocean Spray caught wind of this viral video and jumped on board straight away — sending him Ocean Spray product, merch, and a automotive! Sure, you heard that proper.

On this case, spontaneity, randomness, and TikTok development tradition introduced this partnership collectively. However, that’s to not say it could’t occur along with your model or enterprise. With some planning and pitching, consider all of the influencer advertising potentialities.

Take Motion in 2021: Make a Listing of Your Favourite Micro-Influencers on TikTok 

Should you haven’t already, make an inventory of native micro-influencers on TikTok who you’d like to work with. Beginning native and small is an effective way to dip your toes into the influencer advertising world.

Should you don’t have room within the finances, that’s okay! A easy DM can go a good distance. This may very well be so simple as sending a message saying you like their content material or asking in the event you might ship them your product to check out (with none expectation for them to submit).

This early communication may help construct a relationship, opening up the door to potential alternatives down the highway.

Social Media Predictions #9: Go Dwell or Go Residence 

From Zoom, IGTV, and Instagram Lives, 2020 was the yr of digital occasions. Digital occasions are one factor, however dwell digital occasions are one other!

With 2021 quick approaching, dwell content material will proceed to fill our feeds. The truth is, dwell content material isn’t going anyplace anytime quickly, particularly with it being a essential characteristic on most social media platforms — LinkedIn, Instagram, Fb, and TikTok alike.

However why is dwell content material so fashionable? Merely put, dwell content material affords a novel strategy to carry communities collectively, providing real-time connection and data to those that wouldn’t usually have entry.

Let’s have a look at @verzuztv for instance. Their thought was to have dwell singing competitions between fashionable musicians, hosted on Instagram Dwell.

What began as a enjoyable thought throughout the preliminary COVID-19 lockdown, now, the Verzuz Battle’s herald record-breaking Instagram Dwell numbers (and even Apple TV streams!).

Spoiler alert — you don’t must have record-breaking numbers or well-known artists readily available to run a profitable Instagram Dwell! Should you’re a model or enterprise, why not faucet into your community and create some form of competitors on your neighborhood to look at?

For instance, in the event you’re a bakery, have a dwell bakeoff between two bakers. You’ll be able to even use the brand new Instagram Dwell procuring instrument to focus on the completely different merchandise used.

Take Motion in 2021: Get Accustomed to Dwell Platforms

Since there are lots of platforms to select from, we’ll allow you to in our favorites: Instagram and Fb Dwell. Have a browse round and aware of the platforms earlier than you bounce in.

Prepared? Listed here are our in depth guides to get began with Fb Dwell and Instagram Dwell.

BONUS Social Media Prediction! The Use of Knowledge Storytelling on Social

You heard it right here first — knowledge storytelling is right here to remain!

Increasingly manufacturers are leaping on the development and utilizing knowledge storytelling to not solely carry their present viewers collectively, but additionally attain new and bigger ones.

Spotify’s Unwrapped marketing campaign is a superb instance of this. With particular person customized person knowledge, every Spotify person feels seen and heard by the model. And, as we’ve seen on Twitter, TikTok, and Instagram, Spotify customers are inspired to share their Unwrapped outcomes on social media.

Social media predictions for 2021

There are various methods you should use knowledge storytelling on your model or enterprise.

Some firms take the roundup strategy. Take Goodreads for instance. They create particular person touchdown pages for every of their customers, outlining knowledge and stats on their 2020 studying habits.

As a small model or enterprise, you should use your personal analytics to do that by yourself social media. For instance, dig into your analytics and see which of your Instagram posts had essentially the most likes, or which merchandise had essentially the most gross sales.

To repurpose content material and encourage engagement, why not a roundup of your high 5 most-liked posts or merchandise and re-share them (or embody them in an Instagram Information!).

2021 is simply across the nook, and with a lot change occurring, these 9 predictions, you’ll be higher ready for the way forward for social media advertising — and may begin allocating the sources wanted on your technique. 

No matter methods you tackle for 2021, Later’s right here that can assist you plan, schedule and submit to your favourite platforms — without spending a dime! 


Written By

Nikki Canning

Nikki is Later’s Editorial Supervisor. She’s labored in digital media in Dublin, London, and Sydney and loves nothing greater than hitting “publish” on a brand new submit. When she’s not writing blogs with the Later crew, you’ll discover her outside along with her canine, Arlie, or planning her subsequent journey — comply with alongside on @nikkitravelled.


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