It’s no puzzle why folks have been stocking up on jigsaws throughout COVID-19. The house pastime is an effective way for ‘ohana to silence the surface noise (and electronics) and interact in one thing collectively. The issue, final yr, was that puzzles have been promoting out. At one level, Goal in Salt Lake solely had two designs left: a dizzying hippie floral and a Frodo-esque cottage village. Happily for us, Mahina Tuteur’s 4-year-old son was already a jigsaw fanatic and when the pandemic lockdowns started, his love for it impressed her to start out Surf Shack Puzzles.
“We’ve at all times been amazed at how a lot our son learns and concentrates when placing a puzzle collectively; it’s one of many few issues that retains him nonetheless!” Tuteur says. Once they hunkered down at house within the spring, “My accomplice and I began doing puzzles (and beloved them)—speaking story and stress-free after lengthy, hectic days with two little ones at house and all of this uncertainty round us.”
When Tuteur created Surf Shack Puzzles final yr, it was an endeavor she couldn’t tackle alone; she has a full-time job in environmental and Native Hawaiian legislation. Her accomplice misplaced his job throughout the pandemic, she credit him for doing a lot of the “heavy lifting,” together with gross sales and advertising. Her sisters additionally assist out after they can too. “It’s positively a household affair,” she says.
All of Surf Shack’s puzzles characteristic charming and cheery prints from artists all all over the world, together with Kim Sielbeck’s Beachin’ print, reworked to suit on the 19-by-28-inch area. Suh-weet! Nonetheless, Tuteur most enjoys discovering and collaborating with artists for unique prints. “I discover artists that I really like! Instagram has been an effective way. Typically, our values simply align. They might be fellow ocean lovers, and we give you an idea that they’ll execute.”
However past the eye-catching pictures, the purpose is to create moments of calm. “I attempt to handpick designs which might be scientifically confirmed to induce rest and encourage pleasure: shades of blue, repeating patterns and pure scenes,” Tuteur says. “Puzzles might be good for the thoughts and ease nervousness, sharpen reminiscence and channel the dysfunction in our lives right into a constructive state of focus and readability.”
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This spring, she plans to launch a brand new collection that includes work by native feminine artists together with one in every of our favorites, Shar Tuiasoa of Punky Aloha Studio, together with Jenny Ojerio of Aloha De Mele and extra. “Part of our mission is to help artistic feminine entrepreneurs and environmental initiatives we care about within the course of,” Tuteur says. That’s the reason the entire puzzles are made with 100% recovered paper Eska boards and unhazardous inks, and packed in containers product of 95% post-consumer, recycled items.
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Apart from her world targets, Tuteur’s enterprise additionally advantages smaller native grassroots organizations that goal to guard our surrounding ocean and atmosphere. “Proceeds from our Limitless Summer time collection go to Altering Tides Basis and we’ve got partnerships within the works with Sustainable Coastlines and Kōkua Hawaiʻi Basis,” she says. A part of the earnings from her upcoming Grom collection, which is able to entice keiki with enjoyable native wildlife prints, will profit Nā Kama Kai—a neighborhood nonprofit that educates youth about ocean security and conservation. And, keep tuned for information of a cheerful self-care field that features a puzzle (duh!) and different enjoyable, native goodies.
“Proper now, it’s all concerning the little wins, and our son does a ‘chee hoo!’ each time he will get a chunk in the best spot,” Tuteur says.
Effectively, with that, we’re prepared for a chunk of the motion.
1,000-piece, 19-by-28-inch puzzles, $40 every. surfshackpuzzles.com, @surfshackpuzzles