April nineteenth – MARE ISLAND, CA – Fueling their want to create a month-long Earth Day celebration, Redwood Empire Whiskey referred to as on Affinity Inventive Group to develop a 360-degree marketing campaign bringing collectively the whiskey model and its reverence for nature.
The Sonoma County-based firm, Purple Manufacturers, launched the Redwood Empire Whiskey label in 2017 to create a sequence of high-class whiskeys that pay homage to the corporate’s roots within the Northern California Coast––residence of the large California Redwood timber.
Purple Manufacturers and Affinity Inventive collaborated on Earth Month With A Redwood, a promotional marketing campaign to rejoice Earth Day, Arbor Day, and the birthday of esteemed naturalist John Muir. This marketing campaign augments the continued initiative with Timber For The Future, a company chargeable for planting over 200 million timber since 1989. Redwood Empire Whiskey has dedicated to planting one tree for each bottle bought, and thru this partnership, has planted over 225,000 timber to this point.
Earth Month with a Redwood is a related marketing campaign spanning bodily and digital touchpoints to advertise its dedication to sustainable practices and love for the nice outside. The inventive company delivered an entire marketing campaign technique, creating retail and point-of-sale supplies, a devoted Earth Month microsite, and a 30-day social media marketing campaign.
By using QR codes throughout in-store and on-premise supplies, in addition to paid and natural social media efforts, the marketing campaign’s objective is to drive visitors to the devoted microsite whereas educating and incentivizing customers to enter the Redwood Glamping Expertise Sweepstakes.
Together with digital mixologist demonstrations, unique cocktail recipes, and ideas for sustainable dwelling practices, this marketing campaign will culminate in a random drawing with one Grand Prize winner being awarded airfare and an all-expenses-paid weekend journey for 2 to Sonoma County, the place they’ll partake in a as soon as in a lifetime luxurious glamping expertise that features lodging and meals set amidst the majestic redwoods in addition to a VIP tour of the historic Redwood Empire distillery.
“The crew at Affinity Inventive goes above and past to over-deliver on KPIs for Redwood Empire’s Earth Month marketing campaign. Affinity is versatile in adapting to an expanded venture scope and integrating their modern ideas to make the marketing campaign extra significant to our goal customers.” – Dave Trebilcock, Director of Model Advertising and marketing, Purple Manufacturers.
Within the first twelve days of the month-long marketing campaign, the Earth Month sweepstakes has had over 7,800 entries, and the Redwood Empire subscriber record and social media followings on Fb and Instagram have proven exponential development. Considerate design, modern social content material, and interesting in-store and digital promotion has led the marketing campaign to quick success.
The Glamping Expertise Sweepstakes is authorized in 35 states and may be entered by way of QR Code in-store or by visiting the https://earthmonth.
About Purple Manufacturers: Based by Derek Benham in 2001, Purple Manufacturers is devoted to creating extraordinary wine and distilled spirits experiences, together with nationally branded, customized, and personal label wines for main U.S. and Worldwide retailers and restaurateurs. Purple Manufacturers accomplished its distillery and commenced manufacturing in 2015. Its Redwood Empire Whiskey label and Benham’s Gin are bought nationally. For extra data, go to Purplebrands.com, Benhamsspirits.com, or redwoodempirewhiskey.com, and observe Benham’s Gin and Redwood Empire on Instagram and Fb utilizing @RedwoodEmpireWhiskey and @BenhamsGin.
About Affinity Inventive Group: From our distinctive inventive campus, alongside historic officer’s row on Mare Island, California, Affinity Inventive Group supplies model design, digital media, and retail activation advertising and marketing companies, notably for wine, spirits, and different luxurious classes. Essentially the most skilled crew within the enterprise, staffed with educated business professionals, present strategic, inventive and efficient options that entice consideration, spark curiosity and win buyer loyalty in tasting rooms, on premise and at retail venues throughout the nation and across the globe. Affinity helps shoppers of all sizes join with customers on the early, important moments of contact, or factors of ‘model contact’ by way of the clever use of creativity, charming storytelling, and flawless implementation.
For extra details about Affinity Inventive Group, please go to: AffinityCreative.com or name 707.562.2787.