Arbor to Premiere “Crossing The Grain” on Thursday

The Arbor Collective celebrates its 25th yr anniversary with the world premiere of its new documentary “Crossing the Grain” on Thursday, February 4, 2021 at 9:00 PM EST/6:00 PM PST. The premiere of “Crossing The Grain” might be watched on Arbor’s web site at and encompasses a quick preshow with co-founder Bob Carlson and staff riders Bryan Iguchi, Marie-France Roy, Shuriken Shannon and Amelia Brodka, previewing the film and making a particular staff announcement.

In 1995, two buddies launched Arbor to make environmental conservation the guideline within the manufacturing of their snowboard and skateboard merchandise. Arbor would turn out to be the primary motion sports activities model based to concentrate on sustainability, and formally decide to donating a portion of gross sales to the conservation of the setting. The story of how Arbor received from this idealistic begin to the model it’s at present has by no means been instructed.

Now, at its 25-year anniversary, the Arbor Collective releases “Crossing the Grain.” The 40-minute movie is an in depth account of how Arbor’s founders, Bob Carlson and Chris Jensen, launched the corporate into a particularly crowded mid-90’s market, as outsiders with a objective. It paperwork the corporate’s struggles to search out acceptance and success, because the business consolidated within the early 2000s; to constructing a novel, collective path ahead; to finally incomes a spot as certainly one of at present’s essentially the most progressive and enduring snowboard and skateboard manufacturers.

The documentary encompasses a host of present and former staff riders equivalent to Bryan Iguchi, Marie-France Roy, Mikey Basich, Rob Kingwill, Nick Visconti, Shuriken Shannon, and Amelia Brodka; present and previous employees together with Eddie Wall; media icons equivalent to Snowboarder Journal’s Pat Bridges, longtime motion sports activities host Pat Parnell, NBC Olympics snowboard announcer Todd Harris, and ESPN Senior Author Alyssa Roenigk; and business legends together with Rome’s Founder Paul Maravetz and Sector 9’s Founder Steve Lake. The movie is directed and produced by longtime Arbor member of the family, and former Arbor Snowboards’ Advertising Director, Sean Black, together with enterprise accomplice, Asher Koles.

Tune in to Arbor’s web site at on Thursday, February 4 at 9:00 PM ET/6:00 PM PT to observe the premiere of “Crossing the Grain” and enter to win 25th Yr Anniversary Version product giveaways together with an Component Camber Snowboard, Axis 40 Skateboard and Pilsner Skateboard.

For extra info:  Instagram: @arborcollective @arborsnowboards @arborskateboards

About The Arbor Collective: 

Since 1995, Arbor’s mission has been easy and unchanged; mix progressive development with points of conventional craftsmanship, and a steadfast dedication to sustainable supplies and strategies. Arbor sees this as one of the simplest ways to ship the efficiency and high quality required for the lifelong pursuit of snowboarding, skateboarding, and all the great instances that occur alongside the way in which. Arbor is proud to focus on the athletes and artists who assist this method and contribute so considerably to the Model’s efforts. This conscious, extra collective model ensures the planet is all the time thought-about as Arbor develops distinctive merchandise for chasing life’s nice traces.


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