Are you utilizing the suitable social media platforms on your model?

Being within the social recreation is a should for any model — that’s, if you wish to have a well-rounded digital advertising technique. With that mentioned, having a web-based presence isn’t sufficient when you don’t do social media proper. Which means understanding your audience, producing content material that reaches your targets and doing so with a small funds.

However earlier than we dive in, it’s essential rigorously contemplate which platforms will work one of the best on your model. When you don’t, you possibly can misuse helpful time making an attempt to create model consciousness on a platform the place your potential clients don’t even hang around.

Primarily, you may be lacking your targets and losing assets to create content material for the incorrect platform.

So, are you able to take your digital advertising recreation to the subsequent degree?

Listed here are 5 of the most well-liked social media platforms and tips on how to use them:


A Fb Enterprise account is a superb choice for small organisations — particularly if you do not have an online web page. It’s because it supplies an air of credibility to your model. All individuals need to do is seek for you on the Web and your profile will pop up.

On prime of that, Fb’s Adverts Supervisor is an on-platform software for creating and operating focused adverts. This implies you can not solely do content material advertising but additionally have digital adverts that can appeal to new clients. In case you have an Instagram account as nicely, these adverts may also be showcased as Fb and Instagram are sister platforms.

Moreover, Fb is the perfect platform to carry model storytelling to social media. It’s because manufacturers can submit movies, photos and updates about firm milestones. Manufacturers may also share posts about enjoyable workplace days or any bits of firm tradition. Customers love to listen to about what occurs behind the scenes and the internal workings of manufacturers.

This platform can also be an awesome place to deal with the buyer journey, because it lets you reply and reply to any feedback in your web page. You may as well encourage your viewers to go away critiques — it by no means hurts to have your shoppers raving publicly about your services or products


This platform carries a lot of affect. It’s estimated that 30% of all individuals who have Web entry use Instagram, and 48% of companies could be discovered right here.

Instagram is an glorious platform for digital phrase of mouth. It facilitates that by permitting your viewers to tag your model on their posts and showcase your merchandise.

It additionally permits them to tag mates who they know might be keen on your choices. This creates a lot extra private engagement between the consumer and model. Customers may also ship you direct messages, use the e-mail choice or click on in your web site for extra particulars. Ensure your hyperlink is within the bio of what you are promoting Instagram account.

To prime all of it off, the platform is designed to be aesthetically pleasing to customers. This lets you showcase your merchandise in numerous methods — you possibly can submit pictures and movies in your feed, or you possibly can submit reels and attain new clients.

Nevertheless, if you’re not a visible model, Instagram may not be for you — so no have to dwell. Somewhat make investments your time and assets into different platforms that can assist you attain your clients.


Resulting from LinkedIn being business-orientated, it’s an glorious platform for establishing your model because it provides you that much-needed credibility. Though the platform won’t be perfect for promoting your merchandise, it nonetheless has many advantages to supply.

As a result of LinkedIn showcases your model’s identification and traits, it permits your followers to get to know you a complete lot higher.

With this platform, you possibly can:

  • share job openings
  • showcase pages
  • share content material, corresponding to polls, paperwork and different posts together with your viewers
  • promote product launches by means of model storytelling, and
  • create networking alternatives on your [sales] staff.

Primarily, the important thing to utilizing this platform is to share insights concerning the business you’re employed in. This can be a nice platform to make use of for companies which might be simply beginning up, and for individuals who have been round for a very long time. The entire concept of LinkedIn is to community, and nearly any business could be discovered on this platform.


Twitter’s energy is customer support. It helps manufacturers by being a channel with real-time, fast responses with zero hold-times. What’s extra, the general public nature of the questions customers ask means you can showcase your customer support expertise.

Furthermore, Twitter’s casual nature helps to showcase a model’s character — particularly in the way it interacts with customers, and within the content material that it shares. The platform is made for fast interplay and enjoyable conversations, which is why it’s greatest to keep up an informal tone in your posts.

With that mentioned, there is a personality restrict on the tweets, so be sure that they’re quick and snappy. One other factor to be aware of is that reaching essentially the most customers and getting most interplay on Twitter is time-sensitive. Which means an essential tweet can simply be missed out on if despatched on the incorrect time or by utilizing the incorrect hashtags.

To information you on this, keep in mind to have a look at the trending hashtags on the platform, and see if there are any that you need to use in your submit. Nevertheless, proceed with warning. You don’t wish to use one thing controversial and find yourself in a PR disaster.


As a advertising software, YouTube is a nice solution to promote merchandise in video format as you possibly can present their options, dimensions and makes use of. It’s nearly like these Verimark adverts you utilize to see on Sunday morning TV.

The visible nature of the platform helps your model to carry your service choices to life. That is performed by means of the graphics, the modifying type, the audio, in addition to the individuals who is perhaps in entrance of the digicam.

Giving a voice or face to your model is a superb promotional software in itself, as individuals like to see the human facet of what you are promoting. Having somebody to symbolize your model and to offer fast insights is a sure-fire solution to get engagement, as “the common particular person [is] estimated to spend 100 minutes every single day watching on-line movies.”

The forms of movies by means of which this may be performed embody:

  • explainer movies
  • tutorial movies
  • buyer testimonials, and
  • webinars.

An added bonus to having a YouTube channel for what you are promoting is that it is simply built-in with different social platforms. The movies could be shared throughout all of your pages and you may even embed your content material onto your web sites.

Have you ever discovered the suitable mixture of social media platforms on your model? Tell us within the feedback under.

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Now that extra about every platform and the way it can profit what you are promoting, right here’s some recommendations on Rising your social media: South African version.

*Picture courtesy of Canva

LinkedIn firm web page Twitter for enterprise Instagram enterprise YouTube model account fb for enterprise digital advertising technique social media suggestions for manufacturers why use Fb for enterprise is Twitter proper for enterprise


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