Bereaved Mother and father Create Non-Revenue to Fight Fentanyl Epidemic

Distinctive Collaboration with Social Media Corporations Alert Youth About Killer Counterfeit Tablets

PASADENA, Calif., July 18, 2021 /PRNewswire/ — Mary and Ed Ternan, whose 22-year previous son Charlie died of fentanyl poisoning after taking a faux prescription tablet, at the moment introduced their household run non-profit “Track For Charlie” will launch a nationwide social media consciousness marketing campaign to coach younger individuals in regards to the hidden risks of “Fentapills” (faux prescription tablets made from fentanyl offered on the web).

Track for Charlie

Bereaved Mother and father Associate with Social Media Corporations to Alert Youth About Killer Counterfeit Tablets Made from Fentanyl

The initiative entitled, “One Tablet Can Kill,” is the results of a novel collaboration between Track for Charlie and social media platforms that includes authentic content material, digital advertisements, and PSAs working on Snapchat, Instagram and Fb. The advertisements direct viewers to www.songforcharlie.org to take the No Random Tablets! pledge.

“We have to alert the youngsters – ASAP,” stated co-founder Ed Ternan. “That requires cooperation from social media platforms, as a result of the web is the place children are connecting — so it has been our technique to get them actively concerned. We have to make social media our allies, not our adversaries.”

Fentanyl, an inexpensive and highly effective opioid, is the first driver of the dramatic enhance in drug deaths over the previous yr, based on the CDC. It’s also the lively ingredient in fentapills, which have now been present in all 50 States, with ensuing deaths reported in 42 States, based on the nonprofit Partnership for Secure Medicines.

“We’re in a race in opposition to time,” stated co-founder Mary Ternan. “We wish to share this important data, so no dad and mom expertise what we have been via. If we are able to attain the youngsters immediately and provides them the information, we’d assist them make higher choices and saves some lives.”

“Well being promotion and training on this disaster is paramount,” stated Tim Mackey, PhD, CEO of S-3 Analysis, an organization funded by the Nationwide Institutes of Well being to develop expertise to detect illicit on-line drug sale actions. “Educating children and households about the true risks of fentanyl is simply as necessary as monitoring platforms for drug exercise. They go hand in hand. I applaud Ed and Mary for his or her skill to interact the tech firms on this important consciousness effort.”

Bringing Tech to the Desk:

Earlier this yr, Track for Charlie started working with Snap Inc. to determine methods the tech business can assist fight the rising epidemic and assist educate younger individuals in regards to the risks of fentanyl. Since then, the hassle has gained momentum and help from different expertise firms together with Fb and Google.org.

The Track for CharlieOne Tablet Can Kill” promoting marketing campaign will debut on Snapchat, Instagram and Fb and a collection of advertisements will run over the following yr. The content material is focused to every platform’s demographic – e.g., teenagers, twenty-somethings, and fogeys/academics. Snap, Fb, and Google are contributing digital advert credit and advertising and marketing experience to assist amplify the message.

Snap’s contribution to this effort is critical as its platform is most generally utilized by younger individuals, reaching 90 p.c of 13-to-24-year-olds within the U.S. — the identical demographic that’s steadily victims of fentapills and who are sometimes both experimenting or utilizing tablets solely often. Beginning at the moment, Track for Charlie PSA’s will likely be featured on Snapchat’s Uncover content material platform.

To increase the attain of this new marketing campaign, Snap labored with Track for Charlie to develop a brand new Augmented Actuality lens that reveals a wide range of information on the risks of fentanyl and hyperlinks to extra assets. As well as, Snap will even run a particular episode of its award-winning information present, Good Luck America (GLA), dedicated to the fentanyl epidemic and that includes an interview with Ed Ternan. These efforts are the primary in an extended partnership between Track for Charlie and Snap, which is able to embrace extra in-app training and public consciousness initiatives.

Fb and Google.org are contributing advert credit to run Track for Charlie nationwide marketing campaign promoting. Google.org is contributing credit via their Advert Grants program and can also be offering the nonprofit with hands-on help to assist educate the general public on the risks of faux prescription tablets. Fb is collaborating with Track For Charlie to supply assets and lift consciousness via their Emotional Well being Hub.

“We’re honored to companion with Track for Charlie to coach younger individuals on the risks of counterfeit medicine and fentanyl poisoning. Ed and Mary, and the Track for Charlie group, have been on the forefront of this dialog and have been instrumental on this effort to avoid wasting lives. We sit up for collaborating on extra in-app training initiatives whereas we proceed bettering our personal capabilities to fight drug sellers and drug-related content material on-line,” stated Jennifer Stout, VP World Public Coverage at Snap Inc.

“We’re partnering with Track for Charlie to provide younger individuals extra details about the hazard posed by illicit and counterfeit medicine offered on-line. We prohibit these medicine from being offered on Fb or Instagram and work to take away this content material proactively via expertise and consumer stories. Now we have various packages to handle the opioid and habit disaster and are actually extending this work by supporting Track For Charlie to discourage younger individuals from searching for out these harmful medicine.” – Lindsay Elin, VP of Public Coverage, Exterior Affairs, Fb.

About Track for Charlie:
Track for Charlie was co-founded by Ed and Mary Ternan after the dying of their 22-year-old son Charlie, in Could 2020. Charlie died after taking what he thought was a Percocet that he bought on the web. As an alternative, it was a 100% counterfeit tablet made from the highly effective opioid, fentanyl. Track for Charlie, Inc. creates and distributes instructional packages that tackle the rising risks of self-medication and informal drug use within the fentanyl period and that encourage more healthy methods for dealing with stress. We share our instructional instruments and curriculum content material on-line and on campus. For extra data, www.songforcharlie.org.

About Snap Inc.:
Snap Inc. is a digicam firm. We consider that reinventing the digicam represents our biggest alternative to enhance the best way individuals stay and talk. We contribute to human progress by empowering individuals to precise themselves, stay within the second, study in regards to the world, and have enjoyable collectively. For extra data, go to snap.com or contact Kelsey Donohue, kdonohue@snap.com

About Fb:
Based in 2004, Fb’s mission is to provide individuals the facility to construct group and convey the world nearer collectively. Folks use Fb’s apps and applied sciences to attach with family and friends, discover communities and develop companies. To study extra, go to https://about.fb.com/

For extra data contact: Jeanne Moran, jeannemoran@fb.com

About Google.org:
Google.org, Google’s philanthropy, brings one of the best of Google to assist clear up a few of humanity’s largest challenges combining funding, innovation, and technical experience to help underserved communities and supply alternative for everybody. We interact nonprofits and social enterprises who make a major affect on the communities they signify, and whose work has the potential to provide significant change. We wish a greater world, quicker — and we consider in leveraging expertise and making use of scalable data-driven innovation to maneuver the needle. For extra data contact: press@google.com

For extra data or to request an interview, please contact Tina Thomson, Tina Thomson Communications at tina@tinathomson.com or 626.533.4844 or go on to Songforcharlie.org/press-release

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SOURCE Track for Charlie

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