Breeze Airways Is Surprisingly Low-Tech Regardless of Excessive-Tech Guarantees

  • Breeze Airways founder David Neeleman billed his airline as a “tech firm” however I discovered the alternative. 
  • In-flight leisure was touted however not supplied on the primary flights, and can include new planes. 
  • Breeze additionally does not have a telephone quantity and requires clients to ship a textual content message or e mail. 
  • See extra tales on Insider’s enterprise web page.

Breeze Airways is America’s latest airline and is taking the US by storm with 39 new low-cost leisure routes throughout 16 cities.  It is the brainchild of iconic aviation entrepreneur David Neeleman of JetBlue Airways fame, in addition to 4 different airways within the US, Canada, and Brazil. 

Leisure flying is Breeze’s bread and butter, and it simply occurs to be all the fad as pandemic-weary vacationers search to lastly take a trip or go to household and household. 

Extremely-low-cost airways are attempting to seize the market with low fares, consequently, and Breeze is not any totally different. Introductory fares are nonetheless being bought for as little as $39, and for that value, an airline can be forgiven for not providing as many facilities as say, properly, JetBlue.

Learn Extra: How JetBlue’s founder plans to supply low costs with out a low-end expertise on his latest airline, Breeze

However David Neeleman, in his preliminary promotion of the airline again in 2020, instructed media retailers that he was beginning a brand new kind of low-cost airline. 

“I desire to say that we’re a high-tech firm that simply occurs to fly airplanes,” Neeleman instructed AFAR. Breeze’s first flight efficiently flew in late Could, with Insider onboard however the tech facet of the airline, nonetheless, left rather a lot to be desired. 

Here is why I wasn’t impressed with the so-called tech firm that is doubling as an airline after simply two flights. 

No in-flight leisure nor in-flight WiFi 

Breeze Airways Inaugural Flight

The inaugural flight of David Neeleman’s Breeze Airways.

Thomas Pallini/Insider

Breeze, in its launch announcement, touted that its Embraer plane would have streaming in-flight leisure via World Eagle. Motion pictures, tv exhibits, video games, and even a map can be obtainable for flyers to take pleasure in. 

However on launch day, the inaugural plane was disadvantaged of any leisure by any means. The airline’s Embraer E195 fleet, particularly, won’t but function in-flight leisure whereas the Embraer E190s which can be scheduled to enter the fleet this summer time will. 

In-flight WiFi additionally will not be obtainable on any Breeze flights till the Airbus A220 arrives on the airline this fall and that is the one plane on which the service will probably be obtainable. Providing totally different merchandise on totally different plane varieties may confuse clients, based on journey business analyst Henry Harteveldt. 

“There are a rising variety of shoppers who count on WiFi to be obtainable in every single place they go, together with airplanes,” Harteveldt stated in a previous interview with Insider. “And if Breeze is hoping to draw millennial and Gen Z shoppers as its clients, they are going to be disillusioned that there is no WiFi on board the airplane”

“The core part of a model promise is consistency,” Harteveldt stated in a previous interview with Insider. 

Breeze believes that the flights are quick sufficient the place flyers will not discover the distinction however extra ultra-low-cost carriers are shifting in direction of providing in-flight leisure on all flights. Spirit Airways has lastly unveiled in-flight WiFi on a few of its planes whereas Solar Nation Airways gives a streaming service. 

Breeze’s Airbus A220 fleet will even come commonplace with in-flight leisure. 

No digital pockets performance

Breeze Airways Inaugural Flight

The inaugural flight of David Neeleman’s Breeze Airways.

Thomas Pallini/Insider

Cellular boarding passes have largely made paper boarding passes out of date when flying domestically. Most airways, together with Breeze, provide cellular boarding passes via their cellular functions when checking in for a flight.

Breeze, nonetheless, doesn’t but provide Apple Pockets, Samsung Pay, or Google Pockets performance, which means flyers have to enter the Breeze app every time to drag up their pockets. Whereas usually not an inconvenience, I discovered that the Breeze app would typically log me out and I might need to log again in to entry the boarding move. 

It slowed down my time going via the safety checkpoint and through boarding as a result of I needed to log again into my Breeze account. The answer additionally is not so simple as getting a boarding move from the check-in counter because the airline prices $3 for a boarding move, and self-serve kiosks weren’t obtainable on the primary day.

As soon as that performance is accessible, nonetheless, it will likely be an enormous time-saver for flyers and it’s on the best way. Flyers may at the moment print their very own boarding passes without spending a dime if they’ve entry to a printer. 

No in-app messaging function

Breeze Airways app

Breeze Airways’ cellular web site.

Thomas Pallini/Insider by way of Breeze Airways

Breeze may be the primary airline to not have a telephone quantity for patrons to name. Flyers can solely contact the airline via textual content communications, whether or not it’s via Fb Messenger, e mail, or a telephone quantity that does not settle for telephone calls. 

If clients strive calling, a recorded message will direct them to Breeze’s messaging platforms and even ship the caller a textual content message to shift the dialog there. 

However one function that Breeze does not have is in-app messaging, a staple of main airways like JetBlue Airways, United Airways, American Airways, and Delta Air Traces. 

I attempted messaging Breeze so as to add my recognized traveler quantity to my reservation and located the brokers, often called the “visitor empowerment workforce,” have been useful. The difficulty took about 20 minutes from begin to end however it wasn’t like I used to be ready on maintain so time was not an element. 

Nevertheless, the issue might come when older people or flyers with disabilities attempt to use the texting service. Breeze does permit the latter to go away a message and request for an agent to get again to them however it’s unclear how lengthy that takes. 

Breeze can also be concentrating on a sure phase of People with its low fares which may not be as technologically savvy, which might alienate them. 

“A priority that I’ve is that the goal Breeze buyer could also be much less more likely to personal a smartphone, they could be much less more likely to personal tablets, they could be much less doubtless to make use of expertise of their private and work lives,” Harteveldt stated.

One other downside could come up when delays and cancellations strike. Flyers need fast help and reassurance however will probably be on the whim of a messaging service as an alternative of having the ability to communicate immediately to a different human. 

No self-serve kiosks

Breeze Airways Inaugural Flight

The inaugural flight of David Neeleman’s Breeze Airways.

Thomas Pallini/Insider

Self-serve check-in kiosks have turn into commonplace within the airline business and all main US airways use them to expedite check-in and keep away from lengthy traces. Nevertheless, Breeze self-serve kiosks weren’t obtainable at Tampa Worldwide Airport, one of many airline’s 4 bases, on the day of the inaugural flight. 

Many of the capabilities of a check-in kiosk could possibly be accomplished on the app, admittedly, however flyers wanting a paper boarding move must go to the counter to get one. Breeze did not cost for boarding passes on the primary flight however having an agent print a boarding move usually prices $3.

Printing a boarding move at a self-serve kiosk would additionally resolve the issue of the app not working all the time correctly or not having digital pockets performance. 

Breeze did not reply to a request for remark when requested concerning the estimated arrival date for self-serve kiosks in any respect of its airports. 

No buy-on-board service

Breeze Airways Inaugural Flight

The inaugural flight of David Neeleman’s Breeze Airways.

Thomas Pallini/Insider

Extremely-low-cost airways thrive on promoting extras to flyers, and two massive sellers are snacks and drinks. Some airways, like Spirit Airways, will not even give flyers cups of water. 

Breeze plans to promote snacks and drinks however the service has not but been rolled at, and that is really factor for flyers wanting to economize. The in-flight service at the moment consists of complimentary bottles of water, Utz chips, and miniature Sort bars. 

A extra strong providing will come later this yr because the pandemic wanes additional. 

What Breeze obtained proper in tech

Breeze Airways Inaugural Flight

The inaugural flight of David Neeleman’s Breeze Airways.

Thomas Pallini/Insider

For all of its faults, the Breeze app is extremely straightforward to make use of whether or not it’s to e book a flight or assign a seat. The one subject that I had is that I wasn’t in a position to verify in on the app, an expertise echoed by different flyers, however it labored completely aside from that. 

One other plus for Breeze was that it had TSA PreCheck able to go on day one, permitting flyers in this system to skip the traces at safety whereas retaining their sneakers and belts on. Rival Avelo Airways wasn’t in a position to have TSA PreCheck obtainable for passengers on day one, as Insider discovered on the primary flight. 

What to sit up for 

Breeze Airways Inaugural Flight David Neeleman

The inaugural flight of David Neeleman’s Breeze Airways.

Thomas Pallini/Insider

The actual tech firm that occurs to fly airplanes will come this fall when the Airbus A220 enters the fleet. It is one of many latest plane flying anyplace on the earth full with technological developments that make it low-cost to function, fuel-efficient, and quiet. 

Breeze will fly the plane on longer home routes and plans to open up locations in Hawaii and even Europe with the A220 within the coming years. A premium cabin can also be being deliberate for the plane to supply one other kind of expertise for passengers prepared to pay up. 

Hopefully, Breeze may have its different tech points sorted by the point of its arrival. 


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