BRS & Co. Sells DTLR Villa LLC to JD Sports activities Trend Plc

NEW YORK, Feb. 1, 2021 /PRNewswire/ — DTLR Villa LLC (“DTLR” or the “Firm”), a portfolio firm of BRS & Co. (“BRS”), introduced right now that it has executed an settlement to be acquired by JD Sports activities Trend Plc (“JD”), a worldwide retailer of sports activities, style and out of doors manufacturers. After the acquisition, DTLR will proceed to be run by co-CEOs, Glenn Gaynor and Scott Collins.

DTLR is a way of life retailer that gives one-stop purchasing for street-inspired footwear, attire and equipment to younger, trendsetting multicultural audiences. It’s the Firm’s mission to serve its native prospects and neighborhoods with ardour, superior product choice and neighborhood service.  BRS initially acquired Downtown Locker Room (later re-branded to DTLR) with 43 shops positioned within the mid-Atlantic area and thru new retailer openings and a merger with Sneaker Villa in 2017, DTLR Villa has develop into a number one U.S. life-style style retailer. The Firm at the moment operates 247 shops throughout 19 states, principally within the north, south and east of the U.S.

Glenn Gaynor, co-CEO of DTLR, stated, “With BRS’s assist, DTLR has been in a position to deliver the Firm’s ardour for expression, style, leisure and neighborhood empowerment to a broader buyer base. We sit up for partnering with JD administration to serve a broader viewers and to this subsequent part within the Firm’s development.”

Scott Collins, co-CEO of DTLR, added, “We sit up for persevering with to develop DTLR’s neighborhood with JD administration.”

Bruce Bruckmann, BRS Managing Director, stated, “Glenn and Scott have led the Firm via transformative development and navigated troublesome working circumstances with nice success. It has been a privilege and a pleasure working with the DTLR administration workforce and we want them continued success.”

“Glenn and Scott have finished an incredible job constructing DTLR into a number one life-style retailer within the U.S. We want them effectively as they embark on this new stage within the Firm’s development,” stated Rashad Rahman, BRS Managing Director.

Completion of the acquisition is topic to customary closing circumstances, together with expiration or termination of the relevant ready interval below the HSR Act.

The Firm’s monetary advisor was Baird and authorized advisor was Dechert LLP.

About BRS & Co.

BRS is a New York based mostly personal fairness funding agency with mixed capital invested of $1.2 billion, targeted on investing in decrease center market shopper items and providers companies. Since 1996, BRS has bought over 50 portfolio firms for combination consideration of over $6.9 billion. As well as, BRS portfolio firms have accomplished over 40 add-on acquisitions. For extra info, please go to  


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