BurgerFi Names Henry Gonzalez as Chief Advertising and marketing Officer

Henry Gonzalez

Gonzalez holds over 25 years of success within the meals enterprise; expertise in branding, technique & communications, franchisee relationships, product improvement, class administration, and extra

BurgerFi Names Henry Gonzalez as Chief Marketing OfficerPalm Seaside, FL  (RestaurantNews.comBurgerFi Worldwide Inc. (Nasdaq: BFI, BFIIW), one of many nation’s fastest-growing premium fast-casual ideas, QSR’s 2020 Breakout Model of the 12 months and just lately voted USA At the moment’s 10Best Readers’ Selection Quick Informal Restaurant Prime Higher-Burger chain for 2021, has employed Henry Gonzalez as Chief Advertising and marketing Officer. Gonzalez holds over 25 years of expertise with main manufacturers in advertising and marketing, account administration, product improvement, class administration, merchandising and promotions each domestically and internationally with B2C and B2B companies.  Gonzalez is one other welcome addition to BurgerFi’s C-Suite and Government Administration Staff, for the reason that current bulletins of Chief Monetary Officer, Michael Rabinovitch and Chief Operations Officer, Jim Esposito becoming a member of the corporate.

“Whereas Henry’s been profitable throughout a number of industries and classes, his tenacity, efforts give a singular perspective into the meals business is simple,” stated Ophir Sternberg, Government Chairman of BurgerFi. “For over 25 years, his expertise in gross sales and advertising and marketing for main QSR chains, meals producers and advert companies has successfully educated him to know find out how to develop collaborative relationships that drive gross sales and revenue development. We welcome him to BurgerFi’s management crew the place we all know he’ll be instrumental in redefining our model and worth proposition.”

Gonzalez joins BurgerFi after serving as Founding father of Greater Slice Consulting, a advertising and marketing consulting follow targeted on serving to corporations speed up and maintain worthwhile development by collaborating with them to outline or refine their model or worth proposition, model and product portfolio, strategic and tactical advertising and marketing plans, campaigns and communications. Previous to, he served as Chief Advertising and marketing Officer of Costa Farms, main the advertising and marketing and class administration groups creating new merchandise, manufacturers, merchandising and promotions to serve Walmart, Lowe’s, Residence Depot, Ikea, Kroger and different prime retailers.

“Henry has a confirmed observe document of working in fast-paced, aggressive environments and masterfully integrating advertising and marketing and communications that not solely strikes the needle to drive brief time period enterprise aims however place manufacturers for longer-term success. His intensive management expertise in discipline and company advertising and marketing with Burger King collaborating with franchisee companions alongside together with his company, vendor companion and shopper expertise make him uniquely certified to collaborate with all stakeholders to assist us unlock our model’s potential to drive important development and profitability, stated Julio Ramirez, CEO of BurgerFi. “He has been working with us as a contractor for the reason that starting of the yr and has already made important contributions. I’m excited concerning the impression he’ll have leveraging his expertise, ardour and dedication to take our model and our enterprise to new heights as our CMO.”

For almost a decade, Gonzalez labored at Crispin Porter + Bogusky, the preeminent advert company of its time the place he leveraged his expertise working at Burger King to assist lead Burger King’s US enterprise throughout their tenure as Advert Age Consumer of the Decade. His company expertise additionally included main groups working with prime manufacturers like MetLife, McDonald’s, Aspen Dental, Infiniti, Sam’s Membership and others.

“I’ve been an enormous fan of the model as a shopper primarily due to the style of the meals and high quality of the expertise but in addition as a marketer as a result of it’s so properly positioned to capitalize on present developments. From a shopper standpoint, BurgerFi is one of the best saved secret within the quick informal house. I’m thrilled to  collaborate with this proficient crew to carry a extra consumer-focused and information pushed method to drive better consciousness, engagement, development and profitability. Now we have an amazing alternative to spotlight our factors of differentiation and showcase how our model is aligned with shopper expectations for contemporary, all pure, nice tasting meals ordered and served conveniently throughout an array of platforms. Specializing in the buyer is how we’ll ship on our mission to redeFine how the world eats burger by enriching lives via one of the best higher burger expertise.”

Gonzalez has a Bachelor of Science diploma in Enterprise Administration from the College of Florida. He believes in group service and actively helps organizations like Massive Brothers Massive Sisters as a Board Member, St. Hugh  Grove Outreach Meals Financial institution and Mission 22.

About BurgerFi Worldwide (Nasdaq: BFI, BFIIW)

Established in 2011, BurgerFi is among the many nation’s fastest-growing higher burger ideas with roughly 120 BurgerFi eating places domestically and internationally. The idea is chef-founded and is dedicated to serving contemporary meals of clear high quality. BurgerFi makes use of 100% American angus beef with no steroids, antibiotics, development hormones, chemical compounds or components. BurgerFi’s menu additionally contains prime quality wagyu beef, antibiotic and cage-free hen choices, contemporary, hand-cut sides and custard shakes and concretes. BurgerFi was voted the Prime Higher Burger chain in Quick Informal Eating places in USA At the moment’s 10Best Readers’ Selection for 2021, named QSR Journal’s Breakout Model of the 12 months for 2020, positioned because the Prime Higher Burger Chain in Quick Informal’s Prime 100 Movers & Shakers listing in 2021, was named “Greatest Burger Joint” by Client Studies and fellow public curiosity organizations within the 2019 Chain Response Examine, listed as a “Prime Restaurant Model to Watch” by Nation’s Restaurant Information in 2019, included in Inc. Journal’s Quickest Rising Personal Corporations Checklist, and ranked on Entrepreneur’s 2017 Franchise 500. To study extra about BurgerFi or to discover a full listing of areas, please go to www.burgerfi.com. Obtain the BurgerFi App on iOS or Android units for rewards and ‘Like’ BurgerFi on Fb or observe @BurgerFi on Instagram and Twitter. 

BurgerFi® is a Registered Trademark of BurgerFi IP, LLC, a wholly-owned subsidiary of BurgerFi.

Ahead-Wanting Statements 

This press launch might include “forward-looking statements” inside the that means of Part?27A of the Securities Act of 1933, as amended and Part?21E of the Securities Change Act of 1934, as amended?(the “Change Act”), together with BurgerFi’s estimates of its future enterprise outlook, prospects or monetary outcomes. Statements concerning BurgerFi’s aims, expectations, intentions, beliefs or methods, or statements containing phrases resembling “imagine,” “estimate,” “mission,” “count on,” “intend,” “might,” “anticipate,” “plans,” “seeks,” “implies,” or comparable expressions are supposed to determine such forward-looking statements. It is very important observe that BurgerFi’s precise outcomes may differ materially from these in such forward-looking statements, and undue reliance shouldn’t be positioned on such statements. Statements concerning the results of the COVID-19 pandemic on our enterprise, operations, monetary efficiency and prospects might represent forward-looking statements and are topic to the danger that the precise impacts might differ, probably materially, from what’s mirrored in these forward-looking statements as a consequence of components and future developments which are unsure, unpredictable and in lots of circumstances past our management, together with the scope and length of the pandemic, actions taken by governmental authorities in response to the pandemic, and the direct and oblique impression of the pandemic. Among the many essential components that might trigger such precise outcomes to vary materially are (i) the impression of any financial recessions within the U.S. and different components of the world, (ii) fluctuations within the world economic system, (iii) BurgerFi’s skill of sustaining its margins, (iv) adjustments in relevant accounting rules or interpretations of such rules, (v) delays in BurgerFi’s skill to develop new services and market acceptance of latest services, (vi) fast technological change, (vii) BurgerFi’s skill to draw and retain key administration personnel, (viii) the existence of considerable competitors, and (ix) different threat components listed every now and then in BurgerFi’s ?Change Act experiences and different filings ?with the Securities and Change Fee. All forward-looking statements included on this press launch are made as of the date hereof, and BurgerFi undertakes no obligation to replace any such forward-looking statements, whether or not because of new info, future occasions, or in any other case.

Investor Relations Contact:
Gateway Investor Relations
Cody Slach
949-574-3860
BFI@GatewayIR.com

Firm Contact:
BurgerFi Worldwide Inc.
Ashley Spitz, IR@burgerfi.com

Media Relations Contact:
Quinn Public Relations
Laura Neroulias, LNeroulias@quinn.pr


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