Case Research: Urge for food Inventive on reworking a probiotic model’s social media technique

Probiotic model VSL#3 is understood for its excessive focus of poly-biotic, which works to maintain guts wholesome and help bodily wellbeing. Boasting extra bacterial strains per dose than some other main model, the product is available in sachets – with every containing quite a lot of micro organism strains to control the perform of the intestinal barrier.

The problem

Urge for food Inventive was introduced on to assist reposition the model from a prescription drug to an-over-the-counter, consumer-friendly, life-style model.

The group wanted to redefine the viewers, redesign and replace the model, together with all of its owned media. A vital a part of this rebranding concerned growing a constant social media technique in addition to improve model consciousness to succeed in a wider viewers.

The answer

The group initially designed a brand new web site geared toward interesting to a broader viewers, with the brand new branding pushed throughout all social media channels. This labored to lift consciousness of the model and create a spike in curiosity for the produc, in flip driving engagement and gross sales throughout this new viewers.

Following this transfer, the work targeted on getting VSL#3 to face out as a way of life model. Urge for food Inventive targeting geting the brand new model look to replicate the well being and wellbeing facet of the product.

Outcomes

Urge for food Inventive helped VSL#3 transition the brand new branding via constant social media content material pushed out on Instagram.

The group created natural social content material and oversaw the administration of the model’s neighborhood in addition to operating social media adverts on Fb. All of those efforts helped to develop VSL#3’s social media following, which inspired its gross sales. These actions additionally impacted the model’s improve in social media put up engagement, with ten occasions extra engagement per reached consumer; 5 occasions extra hyperlink clicks per reached consumer; and 7 extra shares per put up.

Arpita Pani, senior business governance and ecommerce model lead, UK & Europe at Ferring Prescribed drugs, which owns unique rights to advertising VSL#3 in Europe and Canada, mentioned: “It was a very nice collaboration and partnership. Urge for food added an enormous quantity of worth, the entire course of was dealt with seamlessly.“

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Urge for food Inventive

Urge for food Inventive Options concentrate on creating related experiences for manufacturers and delivering inspiring creativity for entrepreneurs and media homeowners.

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