TikTok is essentially dominated by trending songs, dance challenges, and general embracing creativity, however it’s not as well-known for its style scene. That being mentioned, a trendy group is forming on the app—and Vogue is right here to seek out probably the most inspiring, and most fashionable, creators.
This week’s must-follow account is Claudya Moreira (@claudyamoreira1), a 34-year-old creator primarily based in Lisbon, Portugal. On TikTok, she exhibits you countless methods to put on and magnificence scarves—she’s discovered over 50 methods to this point. She has an ingenious streak: she will style scarves into purses, skirts, capes and tops. One in all her hottest movies exhibits her threading a shawl by means of button holes on a vest to make a belt. Her movies have turn out to be so in style, that she’s launched her personal scarf model, Zafia, in September.
Moreira’s love of scarves traces again to her upbringing. “In Cape Verde island, the place I used to be born, elder ladies put on a shawl tied round their heads, in order that youthful folks would know to deal with the elder ladies with the utmost respect,” Moreira says. “Once I look again to my childhood, I’ve at all times had contact with scarves—seeing my grandmother, who raised me, carrying it tied to her hair.” Having at all times included the accent into her wardrobe, Moreira then introduced her obsession with scarves to TikTok in April, the place her styling suggestions took off. When you’ll be able to flip a silk scarf right into a long-sleeve, asymmetrical crop high, you’re naturally going to get consideration.
Since becoming a member of the app, Moreira has amassed over 101,000 followers, all of whom take pleasure in seeing her discover a new method to put on a shawl as clothes. To start with, nonetheless, she by no means anticipated to make that the main target of her web page, and at that time hadn’t even launched her model but. As an alternative, she tried the common TikTok fare, and located it wasn’t working for her. “Being at house and unable to go anyplace [during quarantine], TikTok was positively a method to distract myself,” Moreira says. “To start with, I might simply scroll by means of humorous movies and dance challenges—however to be very trustworthy, it didn’t work for me, particularly the dance challenges. And I really believed that I may dance!”
As her movies began gaining in reputation, she determined to launch Zafia in September. Her graphic prints and vibrant colours nonetheless take cues from the scarves that her mom and grandmother wore. “I worship my grandmother, mom, and all the ladies of my nation,” Moreira says. “Zafia is my tribute to the Cape Verde islands, and to all that it gave me.”