Coronado Brewing Launches Fruit-Ahead Exhausting Seltzer; Promotes New Director of Advertising

SAN DIEGO – Over the past yr, Coronado Brewing Firm has been onerous at work, creating and perfecting the recipes behind the corporate’s first packaged beyond-beer beverage providing. Native patrons who frequent Coronado’s three San Diego Tasting Rooms have had the chance to check the R&D seltzers over the previous few months on draft and share their opinions. Using suggestions from prospects and the Coronado brew staff, the corporate landed on three flavors to launch its 12oz citrus selection 12-pack, together with Tangerine & Peach, Ginger & Lime, and Strawberry Lemonade.

At 5% ABV, 100 energy, and simply 2 grams of sugar, Coronado Exhausting Seltzer offers drinkers with a brilliant refreshing, mild, and flavorful various to their full lineup of craft beers. Impressed by the abundance of contemporary citrus grown in California, Coronado Exhausting Seltzer combined pack options three scrumptious taste combos, stuffed with juicy, fresh-picked fruit taste. “We needed to brew a tough seltzer that the entire crew could possibly be happy with,” says Mark Theisen, Head Brewer, Coronado Brewing Firm. “We’ve been brewing award-winning beers for 25 years, however that doesn’t assure a house run on the primary attempt when brewing seltzer. We began with check batches again in summer season 2019 and month after month, we’d roll out new flavors on draft till we landed on the three individuals actually cherished.”

What separates Coronado Exhausting Seltzer from the others is the time spent perfecting their recipes. As an alternative of launching swiftly as various drinks shortly gained in reputation in 2019, Coronado Brewing regarded to the long-term and determined to spend the time to analysis, develop, and excellent a seltzer that was low in energy and sugar however didn’t sacrifice something in craft high quality. They style like actual fruit as a result of they use actual fruit as a substitute of extracts. Whereas it lends 2 grams of sugar, the true fruits create fresh-picked, tremendous juicy taste combos you’d be hard-pressed to search out anyplace else.

Coronado Brewing Firm just lately appointed longtime worker, Aidan Kennedy, as the corporate’s new Director of Advertising. Aidan beforehand served because the Digital Advertising Supervisor for the corporate, and over his six years at Coronado, has shined in a number of roles throughout the advertising division. “Launching a brand new beyond-beer model is thrilling and a very long time coming,” says Kennedy. “Our staff has been engaged on this challenge for the higher a part of the final yr and a half and to lastly see the “fruits” of our labor, it feels nice. We differentiated it’s packaging simply sufficient, together with vibrantly illustrated fruit, whereas nonetheless using our major emblem, leaning into our 25-years of high quality model recognition.”

The primary launch of Coronado Exhausting Seltzer will happen on the firm’s three areas on Friday, January twenty second and will probably be obtainable throughout California in February. “Once we determined to enter the seltzer area, we felt it could be vital to create seltzers that will not solely have distinctive complementary taste combos, however that will be created with precise fruit, not extracts, which translate to a extra high quality product,” says Clinton Smith, CCO, Coronado Brewing Firm. “These are seltzers which can be flavored for adults, and I’m assured our followers are going to get pleasure from every providing within the selection pack. Gross sales knowledge exhibits that seltzer followers crave selection, and with the vast majority of seltzer gross sales being pushed by selection 12pks, we needed to be very focused with this launch”

Coronado Exhausting Seltzer will probably be provided year-round in California in 12oz can combined 12-packs. Particular person taste 6-packs may even be obtainable in any respect three of Coronado Brewing’s areas. The Seltzer Selection Packs will start delivery to distributors all through California on Jan twenty second. For extra details about Coronado Exhausting Seltzer, go to Keep Coastal. Cheers.

Coronado Exhausting Seltzer:

Fashion: Exhausting Seltzer Brewed w/ Pure Flavors

Flavors: Tangerine & Peach, Ginger & Lime, and Strawberry Lemonade


Bundle: 12oz Selection Twelve-Pack

Launch: January 2021

Availability: Coronado’s Distribution Community

Gross sales Sheet: Gross sales Sheet

Out there all through Coronado’s distribution community in 12oz can 12-packs


About Coronado Brewing Firm

In 1996, when craft beer was nonetheless a overseas time period and San Diego County was house to solely a handful of breweries, the Chapman brothers Ron and Rick opened a brewpub of their hometown of Coronado. Right now CBC stays true to its San Diego roots, brewing abundantly hoppy West Coast-style ales, which can be found as we speak in 14 US states and 12 nations. Along with the long-established pub in Coronado, the corporate opened a tasting room inside its San Diego manufacturing facility in 2013, and a tasting room and restaurant in Imperial Seashore, California in 2014. Coronado Brewing Firm was honored in 2014 with one of many brewing business’s most prestigious awards—World Beer Cup Champion Brewery and Brewmaster for a Mid-Measurement Brewing Firm, and extra just lately, a bronze medal on the 2019 Nice American Beer Competition for its Weekend Vibes IPA (American IPA class, 362 entries) and silver medal for its Salty Crew Blonde (Blonde Ale class) in 2020.


Web site:

Fb: Coronado

Instagram: @coronadobrewing

Twitter: @CoronadoBrewing




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