Desi Twitter Shocked At Gucci Promoting A ‘Kurta’ For Rs 2.5 Lakh

Gucci’s floral embroidery kaftan has raised a couple of eyebrows on social media.

Italian trend home Gucci is promoting a gown that bears a placing resemblance to the normal Indian kurta, and desi Twitter customers have rather a lot to say about it. The “natural linen kaftan” with floral embroidery retails for $3,500 on luxurious model’s web site – that is a whopping Rs 2.5 lakh, roughly. The linen kaftan, made in Italy, options floral embroidery and a neck opening with a self-tie tassle. Clients have the choice of paying in month-to-month installments to purchase it. 

Going by the reactions on Twitter, Indians should not pleased – neither in regards to the cultural appropriation and nor in regards to the price ticket, which some have claimed is just too excessive even for a world-famous luxurious trend home, when comparable outfits could be purchased for a fraction of the value. 

“Gucci promoting an Indian kurta for two.5 lakhs ? I am going to get the identical factor for 500 bucks,” wrote one Twitter consumer, sharing two pictures of the ivory-coloured kaftan.
 

Many jumped in to say they would not even spend a small quantity on outfits resembling the kaftan.

“Who’s shelling out that form of cash for a kurta?” one other Twitter consumer questioned. 

Some stated they may discover comparable kurtas at native retailers.

This isn’t the primary time that Gucci has come beneath hearth for cultural appropriation. In 2018, Gucci despatched fashions down the runway in quite a lot of headwear – from elaborate headdresses to hijabs and turbans. Their use of turbans for a trend present was closely criticised, with Twitter customers declaring that turbans are an necessary a part of the Sikh faith and will due to this fact not have been used as trend equipment. 

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