It’s a brand new daybreak, it’s a brand new day…and because of this new collaboration between Dove, Verve Information, UMe and the Nina Simone Charitable Belief, Black girls all over the place will hopefully be feeling good—about their pure hair, that’s!
Per a press launch despatched to The Root, the aforementioned corporations have all put their artistic heads collectively (pun supposed) to unveil the first-ever, official music video for the enduring 1965 Nina Simone hit, “Feeling Good.” The goal? To proceed Simone’s legacy by telling tales that provoke Black feminine empowerment and oppose societal expectations and requirements of magnificence.
Directed by Sara Lacombe and spearheaded by Dove and the CROWN (Making a Respectful and Open World for Pure Hair Coalition, the three-minute lengthy visible showcases 4 generations of Black girls as they dwell and specific their love for his or her hair by numerous technique of self-expression.
Reflecting on why this specific music was the proper selection to assist increase consciousness for the CROWN Act and the normalization and embracement of Black magnificence and Black tales, a rep from the Nina Simone Charitable Belief defined: “Nina was a tireless champion of particular person freedom of expression. She impressed the younger, gifted and Black to have a good time their tradition, reminding them their souls had been intact simply the way in which they had been.”
Govt Vice President and COO of Unilever North America (Dove’s Mother or father Firm) Magnificence and Private Care added:
“Dove is on a mission to alter magnificence and redefine slender magnificence requirements. It isn’t acceptable for any of us to alter our pure id to achieve employment or entry to highschool. Sadly, 80% of Black girls reported having to alter their hair to suit into office norms. That is precisely why Dove will proceed to champion to finish race-based hair discrimination nationwide with The CROWN Act.
As a Black lady who has worn textured hairstyles for the previous 25 years, and as mom of a 15-year previous daughter who additionally wears a textured hair type, this laws is deeply private to me. Now could be the time to go The CROWN Act and eradicate this barrier for youngsters and adults all over the place as a result of all of us should FEEL GOOD about the way in which we put on our hair. This video expresses simply that—what it’s prefer to really feel good if you’re free to be you.”
As of Monday, June 7, Nevada grew to become the twelfth state to go the CROWN Act, a invoice that makes hair-based discrimination unlawful. Different states which have handed the invoice embody: Nebraska, California, New York, New Jersey, Maryland, Colorado, Washington, Virginia, Delaware, and Connecticut.
To lend your assist within the combat to eradicate hair-based discrimination, remember to signal the petition. For extra data on the CROWN Act, remember to go to the web site.