Evening Shift Distributing – Vice President of Advertising – Brewbound.com Craft Beer Job Itemizing

Evening Shift Distributing

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The Evening Shift Brewing VP of Advertising is the steward for our portfolio of manufacturers. They’re accountable for our model’s id, positioning, communications technique, and programming in any respect ranges of the corporate and throughout all advertising channels. They handle the corporate’s advertising group, setting quick and long-term group goals to satisfy model, gross sales, and enterprise objectives. They’re a inventive, strategic thinker who will successfully oversee market analysis, product growth and planning, inventive implementation, and promoting features for all features of our enterprise. They are going to work cross-departmentally to make sure efficient, collaborative success at each alternative.  Finally, their job is to construct model fairness, drive gross sales velocity and development on the group. 

Key Duties & Duties

  • Orchestrate built-in advertising campaigns (digital, DTC, and commerce), analyze efficiency, and implement processes that allow the advertising group guarantee gross sales pull throughout all gross sales channels
  • Create and keep a 360 diploma advertising plan. From our DTC visitor expertise, to our social media, to our shelf talkers, to our taphandles, to all the things else our model touches – all the things ought to talk a unified, strategic, evolving message. 
  • Develop and execute an evolving advertising plan that will increase model/SKU consciousness and loyalty on a number of ranges: inside employees, distributor community, retail companions, media contacts, and shoppers
  • Develop model positioning by understanding the patron and competitor panorama, figuring out our core shopper targets and their shopping for practices, and growing actionable insights into these shoppers.
  • Lead the model’s effort to interact and excite current followers, whereas additionally broadening the model’s attain by determining learn how to continually interact new followers. 
  • Assemble shopper insights and model positioning technique as inputs into the inventive course of.
  • Analyze and interpret knowledge each internally and externally to create actionable insights that can positively influence gross sales development and bottom-line income
  • Develop efficient advertising plans, methods, and techniques in every of our markets, together with new markets. 
  • Lead the advertising group to supply distinctive, memorable, efficient on-brand supplies for all packaging, point-of-sale, and different promotional supplies and communications.
  • Lead growth and execution of the annual model plan, together with budgets, timing, merchandise, pricing, promo, occasions, objectives, metrics, and total technique. 
  • Oversee our digital group and digital technique (social, e-commerce, e-mail advertising, and so forth.), guaranteeing our techniques are all the time assembly bigger enterprise and model objectives
  • Oversee model’s promoting (digital, print, and out-of dwelling) and promotional efforts, guaranteeing that it’s distinctive, efficient, and engages goal audiences
  • Oversee firm’s PR relationship – construct and foster relationships with media and execute inventive PR methods;  maximize model publicity on each native and nationwide ranges; often act as the corporate’s spokesperson/voice
  • Perceive, leverage, and harness the ability of our retail enterprise (Taprooms + Owl’s Nest places) to foster deeper shopper adoration for our manufacturers. Make the most of places as a “take a look at kitchen” to higher inform future decision-making.
  • Assess and create strategic enterprise, neighborhood, and company partnerships and/or sponsorship
  • Develop, consider, and develop advertising division as wanted, assessing employees efficiency and implementing modifications (teaching, terminating, hiring) as applicable for continued, long-term success
  • Talk and embody the corporate imaginative and prescient, tradition, and values.

Minimal Necessities

  • Bachelor’s diploma in associated area or equal required.
  • 15+ years {of professional} expertise, together with management roles in brand-marketing, and expertise in key inventive roles.
  • Expertise main a Shopper Packaged Items (CPG) advertising perform required
  • Expertise and information of working in a 3-tier system most popular
  • Expertise managing a multi-dimensional operation
  • Confirmed observe document of profitable model creation and R&D oversight 
  • Means to successfully interpret and motion gross sales knowledge and firm P&Ls
  • Expertise managing a departmental funds   
  • Confirmed skill to handle and maximize exterior company partnerships
  • Data and/or expertise with inventive merchandising and product portfolio growth
  • Confirmed skill to construct and lead extremely profitable groups by a collaborative management type.
  • Sturdy, demonstrated information of profitable digital advertising, social media (Instagram, YouTube, TikTok, Fb, Twitter, Snapchat, and so forth.), search engine marketing, CRM software program, net analytics, net design, and bundle/POS design
  • Sturdy information of the craft beverage business, channels, operations, and product pricing
  • Means to guide change in a company
  • Superior verbal and written communication expertise, and confidence towards adapting to the distinctive voice of Evening Shift Brewing.
  • Means to handle competing priorities inside a dynamic atmosphere.
  • Ardour for Evening Shift Brewing and the craft beverage enterprise.

Attributes

  • Strategic mindset – you’re considering huge image about what the enterprise/model will want in 5 years and learn how to get there
  • Chopping-edge mentality – you’re all the time searching for to study and grasp the latest/greatest platforms, instruments, analytics 
  • Inventive, curious thinker – you are taking nothing at face worth, take into consideration issues otherwise, and are continually asking questions 
  • Means to show – develop and develop a group of enthusiastic and prepared entrepreneurs
  • You carry a powerful sense of grounded optimism, curiosity, and dedication to enjoyable
  • You might be decided to collaborate, talk, and succeed as a group
  • You show belief, respect, and a drive for steady self-improvement
  • You’re employed with a centered stability of urgency and persistence

Key Relationships

  • Reviews on to the CEO
  • As a member of the Management group, works intently with all different members
  • Oversees and manages the the Advertising group
  • Works intently with Inventive Director 
  • Set up key relationships and connections with high distributors and retailers

About Evening Shift

Evening Shift Brewing began as a nocturnal pastime for 3 home-brewing obsessed pals in 2012 out of a small residence kitchen in Somerville, MA.  Since then, Evening Shift has grown past our wildest desires.  From our state-of-the-art brewing house and Taproom in Everett, to our first restaurant endeavor at Lovejoy Wharf, to beginning our personal distributing firm and past, the motto “craft higher” is on the coronary heart of all the things we do.  We purpose to supply all kinds of craft drinks – from beer to seltzer, wine, espresso, and different non-alcoholic drinks, we have fun being a craft beverage supplier the place “all types are welcome”.

Evening Shift is proud to be an unbiased enterprise that believes in placing out a terrific product whereas being a terrific place to work.  Aggressive salaries and incentive packages, beneficiant advantages, and a progressive, supportive work atmosphere awaits you!

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