Fb stays Malta’s hottest social media platform; Instagram, Youtube rising in reputation



Fb has remained Malta’s hottest social media platform, a survey on social media use performed by Misco in affiliation with the Ornate Group reveals.

Whereas practically 9 in ten of individuals in Malta go surfing not less than as soon as a day, in response to Nationwide Statistics Workplace information, 64% of social media customers solely view different individuals’ content material and feedback, with out taking additional motion similar to sharing or creating new content material.

The outcomes present that there are particular noticeable developments, by way of social media utilization, that are rising. Whereas Fb remains to be the social media community which is most accessed, there’s a pattern of elevated utilization of Instagram and YouTube. More and more, utilization of social media takes place on a smartphone or a laptop computer and fewer on a desktop PC or a pill.

“In the meantime, the usage of sure apps, similar to social networking apps, information apps and retail apps, is growing, whereas the utilization of others, similar to journey apps, is lowering, falling sharply in 2020.”

Rebecca Gera, Director of Misco, commented that, “The outcomes of this 12 months’s survey, which is the third wave of such a survey, the earlier ones having been performed in 2018 and 2020, are definitely influenced by the affect of Covid-19 on individuals’s behaviour. Nonetheless, it’s anticipated that a few of this behaviour has now grow to be entrenched and the rising developments are anticipated to consolidate in future waves”.

Part of the survey focussed on promoting and the outcomes are displaying a decline in publicity to offline promoting, whereas publicity to internet advertising is growing.

“72% of respondents stated that they store on-line, a slight lower over 2020, which is attributable solely to the truth that there was a big drop within the variety of individuals who bought airline tickets or resort stays on-line, given the journey restrictions. Alternatively, looking for garments, footwear, presents, groceries, magnificence care and private care merchandise has elevated considerably,” MISCO stated.

Andrew Zammit-Manduca, founding father of the Ornate Group, stated that, “These outcomes display the necessity for companies to have a social media technique which is absolutely built-in of their advertising technique. Companies have a possibility to embed the usage of social media of their advertising efforts in a coherent and constant method, which might allow them to attain a return on their funding”.

Copies of the report could also be obtained from Misco by emailing them at [email protected]

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