Finest Instagram Engagement Methods: Captions, Hashtags, Posting Time

  • Point out and HubSpot printed a report outlining practices to assist optimize engagement on Instagram.
  • The report checked out 100 million Instagram posts shared by 1 million customers.
  • Listed below are a number of key takeaways from the information that entrepreneurs can apply to their 2021 methods.
  • See extra tales on Insider’s enterprise web page.

Succeeding on Instagram is a little bit of each artwork and science.

However there are particular steps that manufacturers, entrepreneurs, and others can take to extra successfully use the platform, in line with a current report by Point out (a social-media monitoring platform) and HubSpot (a advertising and marketing software program firm). The report analyzed 100 million Instagram posts shared by a million customers.

Instagram is the social-media platform of alternative for entrepreneurs, in line with a current survey by the influencer-marketing company Linqia. However as Instagram provides new options like Reels — its tackle the vertical, short-form video popularized by TikTok — and its algorithm evolves, some manufacturers (and influencers alike) battle to totally perceive the methods that work on the app.

Some frequent questions: Which sort of posts will get probably the most engagement? What time is finest to submit? How lengthy ought to a caption be? And do hashtags even do something?

In Point out and HubSpot’s report, the 2 corporations analyzed an array of in-feed posts, together with single-image posts, carousels, and movies. They didn’t, nevertheless, account for Tales, which is one in all Instagram’s hottest options. Nonetheless, the report yielded some insights about what makes a fascinating Instagram submit.

Listed below are 5 key takeaways for the way to finest use Instagram in 2021:

  • Carousel posts are probably the most participating in-feed submit on Instagram. Posting a single photograph to the feed is not going to attract probably the most engagement (the report calculated the engagement fee by taking the overall variety of likes and feedback, divided by the overall variety of followers). As a substitute, sharing carousels (posts which have multiple picture or video customers can swipe by) noticed the best engagement, in line with HubSpot’s knowledge. Carousel posts had a median of 62 likes and 5 feedback. Video posts carried out second finest. 
  • The longer the caption, the upper engagement. HubSpot discovered that captions between 1,000 and a couple of,000 characters had the best median engagement, whereas captions with 500 to 1,000 had the second highest median engagement. 
  • Hashtags nonetheless increase posts. Having no hashtags in any respect on a submit resulted within the lowest median engagement. Together with one hashtag made median engagement leap considerably. At two hashtags, engagement started to dip however climbed once more at 5 hashtags and better. The perfect technique for growing engagement was together with 20 hashtags, the report discovered.
  • Tagging different accounts — when acceptable — can be useful. Posts that tagged different accounts had extra likes than these with out them, in line with HubSpot’s knowledge. 
  • The perfect occasions to submit content material are usually within the early afternoon and night. Instagram gives customers with insights into when their viewers is most lively on the app, which could be useful in deciding what time (or day) to submit. The best time to submit additionally will depend on location and business too, HubSpot wrote.

Nonetheless, as Point out and HubSpot acknowledge within the report, engagement on Instagram is quickly altering as options like Tales and Reels shift what’s taken into consideration. It isn’t longer simply likes and feedback that matter, it is also saves, shares, DMs, and views. 


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