HMC Proclaims 2021 Winners Of The Strategic Excellence Awards

Greatest Cultural Perception

Award

Shopper

Marketing campaign/Model

Company

Gold

McDonald’s

Dorado

Alma

Silver

McDonald’s

HACER-Mas

Alma

Silver

Frito-Lay, Inc.

Cheetos

Dieste

Silver

Nestlé USA

NESCAFÉ Clásico

Casanova//McCann

Bronze

Kia Motors America

Kia Telluride, Seltos, Sportage

Encourage Company

Bronze

Ford Motor

2020 Ford Escape

Zubi

Mainstream Influence

Award

Shopper

Marketing campaign/Model

Company

Gold

Coors

Coors Mild

Alma

Silver

PepsiCo

Unmute

Alma

Professional-Bono

Award

Shopper

Marketing campaign/Model

Company

Silver

Advert Council

Masks Sporting PSA

d expósito & Companions

Shopper & Experiential Excellence

Award

Shopper

Marketing campaign/Model

Company

Bronze

Nationwide Pork Board


Republica Havas

Bronze

The Coca-Cola Firm

Topo Chico Glowing Water

Visible Latina

Media Connections – Content material Technique

Award

Shopper

Marketing campaign/Model

Company

Silver

U.S. Census Bureau

2020 Census

Tradition ONE World

Silver

NYC Well being + Hospitals

Check & Hint Coronavirus

d expósito & Companions

Bronze

PepsiCo


Alma

“Ingenuity, born of deep cultural insights, is crucial for efficient campaigns and engagement plans, particularly as Hispanics lead the cost in each demographic and cultural shifts,” stated Victor Paredes, chair of the HMC Strategic Excellence Awards Committee and VP of inventive technique at UniWorld Group, Inc. “The sheer amount, high quality and variety of those submissions make the HMC Strategic Excellence Awards a crucial benchmark for multicultural strategic craftsmanship within the U.S.”

The winners will probably be featured as a part of a collection of thought management webinars through the summer time:

  • Session 1: Thursday, July 15 at 2pm EDT highlighting the campaigns by Alma and Dieste with judges Maurice Cooper, senior VP, Visitor and Model Expertise advertising at Goal and Jennifer Woods, managing director, VP insights & technique, Captura Group. To register, click on right here.
  • Session 2: Tuesday, July 27 at 2pm EDT that includes an in-depth dialogue with Alma, d expósito & Companions and Tradition ONE World, in addition to judges Roberto Hernández, director social & digital technique, Dieste, Inc. and Claudia Oddo, viewers advertising, Pandora. To register, click on right here.

For extra data, go to hispanicmarketingcouncil.org and observe the HMC on Fb, Instagram, and Twitter at @hmchispanic.

About HMC: Based in 1996 because the Affiliation of Hispanic Promoting Businesses, the Hispanic Advertising Council is the nationwide commerce group of all advertising, communications, and media corporations with trusted Hispanic experience.

SOURCE Hispanic Advertising Council

Associated Hyperlinks

http://hispanicmarketingcouncil.org

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