Hoteliers: Now could be the Time to Take Cues from the Airways

Client surveys all predict the identical factor for the second half of 2021: an enormous wave of journey. However within the midst of one more wave of lockdowns, the post-COVID surge that everybody has been anticipating since final summer time generally feels extra like a mirage than a future actuality. But, it is coming. The European Journey Fee discovered that 52% of Europeans intend to journey inside the subsequent six months—and intra-European journey is at present dominating their plans.

That is unbelievable information, in fact, and one thing to stay up for. Nevertheless, it additionally comes with its personal challenges. With a full reopening on the horizon later this 12 months, now is definitely the right time to start answering the robust questions that include a transition again to regular. Questions like:

  • Will you in some unspecified time in the future require proof of vaccination earlier than a visitor’s keep?
  • Should you’re internet hosting each unvaccinated and vaccinated friends, will there be separate areas and/or totally different restrictions for every group?
  • How are you going to put together a smaller workers to deal with a possible inflow of vacationers later this 12 months?

Fortunately, hoteliers do have a spot to search for steering: the airline trade. As a result of the airline trade has continued to function all through the pandemic—compelled to adapt to present COVID developments at an excellent quicker tempo than hoteliers—they’ve already begun to plan for these eventualities. This is how they’re starting to strategize for the remainder of 2021, and the teachings they’ve to supply their hotelier counterparts.

Empower Company with Self-Service Choices

The Worldwide Air Transport Affiliation has recognized self-service choices as an absolute necessity for decreasing queues and speak to at airports throughout COVID, but additionally for reassuring vacationers and bettering satisfaction. When internet and cellular apps can be found to passengers, for instance, they’ll reply their very own questions and meet their very own wants—solely approaching workers after they completely have to. As journey scales again up, airways are planning to make use of self-service expertise to beat just a few important transitional challenges: the power to serve each vaccinated and unvaccinated vacationers successfully and cut back stress on doubtlessly overwhelmed workers. Even higher, self-service expertise (particularly cellular expertise) has already been rising in reputation for years, so the funding will proceed to pay dividends at the same time as Europe enters the brand new regular.

For hoteliers, the enterprise case for self-service choices couldn’t be clearer. Should you can implement expertise like cellular apps, cellular check-in, cellular key, or in-room tablets as lockdowns elevate, you will be in a first-rate place for myriad benefits. Not solely will you be upgrading security measures within the short-term and offering comfort friends need within the long-term, you will additionally be capable to take small, pointless duties off of workers—leaving them time to give attention to high-priority providers and duties. Win, win, win.

Maximize the Productiveness of Smaller Staffs

Let’s not beat across the bush: the airline and hospitality industries have been decimated within the final 12 months. COVID has led to large layoffs throughout the board on the overwhelming majority of airways, lodge manufacturers, and boutique properties. To fight the shortage of manpower throughout the eventual journey surge, airways once more are turning to tech to lighten the load. Each automation and enterprise analytics will give a smaller variety of workers the instruments they should hold issues working successfully and make journey pleasing as soon as once more.

That is an angle many hoteliers should not at present contemplating: cellular hospitality expertise has seen an enormous rise in demand throughout the pandemic, however workers expertise has taken a backseat. No extra. A smaller workers wants extra assist. And admittedly, with expertise prices decrease than ever (oftentimes lower than a property’s laundry invoice every month!), there’s by no means been a greater time to contemplate how one can present unbelievable service at scale with out essentially needing to extend your headcount. One journey surge will not make up for months of losses, and expertise can fill within the gaps to extend effectivity and streamline processes till you are prepared to totally rebuild your workforce.

Being again in lockdown is a irritating expertise, nevertheless it’s additionally given hoteliers a window of time wherein to create a plan to sort out the ever-shifting circumstances this 12 months and subsequent will convey. As lockdowns come to an finish and vaccine rollouts choose up velocity, now could be the time to take motion. Begin taking your cues from the airways, and put money into the expertise that solves transitional challenges whereas elevating visitor and workers experiences—so that you’re totally able to capitalize on the post-COVID journey growth as quickly because it begins.


INTELITY is the worldwide chief in contactless visitor expertise expertise, uniting cellular, in-room, and operational instruments into one fully-integrated hospitality platform. Constructed for the lodge, on line casino, and luxurious residential markets, INTELITY has been named the “Official Cellular and In-Room Know-how Supplier” by the distinguished Forbes Journey Information in 2017, 2018, 2019, and 2020, and is in use at boutique properties, casino-resorts, and international lodge manufacturers, together with Marriott, Fairmont, Exhausting Rock, and extra. For extra data, go to

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