How This Entrepreneur Turned Her Dangerous Days Into A Enterprise For Good

Leeanne Antonio is a path blazing, first era Asian American entrepreneur, bringing the world empathy in a field. She is the Founder and CEO of Dangerous Day Field, and an advocate for self-care and psychological well being.

When life didn’t go as anticipated a pair years in the past, she channeled her dangerous days into discovering wholesome methods to heal. Crying in showers, adventuring round glaciers, mountain climbing on granite, and finally beginning a enterprise.

“What actually resonated on the earth surrounding me — is that there is no such thing as a scarcity of dangerous days that want somewhat brightening,” says Antonio.

Leeanne launched her enterprise in 2020, however she continued. “The pandemic introduced lots of sudden dangerous days for therefore many people and I’m glad I used to be capable of present a technique to make some individuals’s days somewhat brighter.” Self-care is private and may are available many kinds. When persons are going by means of arduous instances, they may discover consolation in staying at dwelling and specializing in wellness, or being distracted by touring, getting outdoors, or making an attempt one thing new. Dangerous Day Field brings personally curated items with self-care and higher days in thoughts for anybody, that includes handmade, small batch, women-owned, BIPOC-owned, LGBTQ-owned, eco-friendly and charitable merchandise. 

I caught up with Leeanne simply in time for Asian American Heritage Month and Psychological Well being Consciousness Month. She shared her entrepreneurial journey, how her profession in advertising and marketing paved the best way for making a model and what’s subsequent for Dangerous Day Field.

Stephanie Burns: The thought for Dangerous Day Field got here at a time whenever you your self might have used it. Are you able to dive into the genesis of the concept? 

Leeanne Antonio: The street that led me to beginning Dangerous Day Field stemmed from heartbreak. I had a pair difficult years in my private {and professional} life 𐆑 the fallout of what I believed was a really long run and dedicated relationship, and the lack of a job which I believed was my dream job. It was a darkish time, however I used to be lucky sufficient to have so many individuals present up for me. At a time when there was positively “no card for this,” they discovered methods to specific love and remind me to eat, sleep and be type to myself. Considered one of my buddies flew me throughout the nation the subsequent day, one other good friend used her factors to take me on an mountain climbing journey. I acquired sleeping aids, a snack field, a therapeutic massage and a spot to remain. All of this could later result in my inspiration for Dangerous Day Field.

 

Burns: What made you department out and resolve to develop into an entrepreneur after having a profitable profession in advertising and marketing? 

Antonio: With my life-long  proclivity for sending snail mail and reward giving plus a lull in creativity in my 9-5, Dangerous Day Field felt like a calling. It grew to become an outlet for creativity and the perfect coping mechanism for therapeutic. I designed Dangerous Day Field as a technique to bundle up the empathy proven to me once I hit bumps within the street, in order that others might simply ship and obtain self-care once they want it probably the most. I regarded round and noticed buddies going by means of well being points, grieving deaths, scuffling with heartbreak. There are occasions after we don’t know what to say, however we nonetheless wish to present that we care. The normal flowers, crops or edible preparations can really feel generic and in some methods, not inclusive. There’s a clear want available in the market that I’ve to proceed to discover.

 

Burns: What challenges have you ever confronted within the startup part and the way did you overcome them?  

Antonio: I deliberate to crowdfund and launch the marketing campaign on March 8, 2020 (Worldwide Ladies’s Day), days earlier than California shut down for the pandemic. It didn’t really feel like an acceptable time to ask for cash. I gave it one other go in 2021, making an attempt once more to launch on Worldwide Ladies’s Day, and in lower than 48 hours my mission was declined by Kickstarter as a result of it included a resale element. I searched by means of numerous Fb teams I belonged to whereas I used to be in line for my second vaccine. Later that evening, I submitted my mission to iFundWomen and once I awoke with a really sore arm, it was accepted and I launched as deliberate. In lots of methods, these stars actually aligned for me. It’s a a lot smaller neighborhood that’s invested in girls in enterprise, girls of coloration and offers assets and alternatives. I used to be capable of recoup a few of my private bills from beginning up however extra importantly I used to be capable of pay my designer and expensive good friend who actually introduced my imaginative and prescient to life.

 

Burns: How has your advertising and marketing background helped in growing this concept and getting it out into the market? 

Antonio: I didn’t create a product, I particularly created a model with plenty of advertising and marketing alternatives; no element is simply too small. I leaned into my knack for stretching no price range and targeted on storytelling and methods to visually reinforce the emblem and Dangerous Day Field sentiment. With the curveballs of 2020 I reminded myself what this model stands for: exhibiting up for one another. 

Through the pandemic I created branded, enjoyable social media templates for individuals to share whereas they had been compelled to remain at dwelling, created GIFs and launched giveaways for our frontline medical neighborhood, sending gratitude in a field to nurses and different heroes. I curated three Keep at Residence pleasant containers, impressed by the altering instances round us in 2020. In a yr when all small companies had been struggling, I discovered little methods to maintain Dangerous Day Field rising.

 

Burns: What’s subsequent for Dangerous Day Field?

Antonio: Whereas I raised some capital by means of crowdfunding, lots of it should go in the direction of product providing, stock and packaging. The subsequent massive focus is on small enterprise grant purposes adopted by creating an affiliate marketing online program.  I’ve lots of concepts round collaborating with licensed therapists, authors, creators and others within the wellness house to deliver therapeutic by means of content material and to doorsteps. There may be nonetheless lots of work earlier than this turns into my full time endeavor however I’m wanting ahead to the journey.

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