How To Run An Instagram Photograph Contest

In the case of participating followers, constructing an viewers and selling an providing, it would not get significantly better than Instagram. There are a great deal of excellent methods you’ll be able to implement to get forward on Instagram, with some of the impactful being working a photograph contest.

An Instagram picture contest is an easy however highly effective sort of marketing campaign the place you ask customers to create and share beneficial images or movies for the prospect to win a prize.

How you employ picture contests is totally as much as you. You will get entrants to add images of themselves together with your merchandise, movies of your merchandise in motion, or anything that is participating and beneficial.

On this publish we’ll take you thru every little thing it’s worthwhile to learn about working your personal extremely efficient Instagram picture contest.

Working a photograph contest has a variety of beneficial advantages. It is an effective way to get individuals excited, have interaction your viewers and better of all, get your largest followers posting branded images for their very own social circles to see.

That is superior for a number of causes:

Elevating Consciousness & Boosting Visibility

Utilizing a contest to encourage customers to create and share branded content material in your behalf will assist you to increase visibility, increase consciousness, and get individuals speaking about your model. That is an impressive strategy to join with a brand new viewers and discover potential new clients.

Constructing Optimistic Associations

In addition to boosting consciousness, picture contests are additionally an superior strategy to construct a optimistic notion of your model. Having a bunch of images of glad clients is an effective way to get individuals to view you in a optimistic mild and assist construct a robust sense of neighborhood round your model.

Spreading Promotional Materials

Having customers create and publish images of themselves having fun with your merchandise is basically getting your followers to share promotional materials in your behalf. Plus, materials coming from customers has the added bonus of being extra recent, reliable, relatable and interesting than your personal content material.

Accumulating Invaluable Content material

In addition to getting this genuine and interesting content material shared throughout Instagram, you will additionally have the ability to acquire it to incorporate in your personal advertising and marketing materials. This could possibly be posting it on Instagram and different social media platforms or displaying it in your web site.

A easy Instagram picture contest has all these wonderful advantages and it’ll value you little greater than the value of a prize.

Organising a photograph contest on Instagram is a reasonably easy endeavor. All it’s worthwhile to do is make an Instagram publish which declares your contest, showcases your prize, and offers customers directions on how they will enter.

This could embrace what sort of images they should publish, and the way they need to tag it. This may be with a chosen #hashtag or by @mentioning your Instagram profile.

Ensuring entrants correctly tag their submissions is essential to having the ability to simply acquire entries and decide winners

In the case of selecting a prize you wish to make sure you’re giving freely one thing beneficial sufficient to validate the trouble required, and related sufficient to your area of interest that it’ll attraction to your target market. As a common rule, giving freely your personal product, or a bundle of your personal merchandise makes for an excellent prize, however there are many different sensible prizes you’ll be able to giveaway.

To adjust to Instagram’s Promotion Coverage you also needs to make it clear that your contest is not sponsored by or related to Instagram, and supply customers together with your contest’s phrases and situations. You’ll be able to share these in your contest publish, or to maintain issues tidy you’ll be able to go away them in a remark or hyperlink off to them out of your bio.

Your phrases and situations ought to embrace any related dates, entry restrictions, how the winner will probably be chosen and what the prize is. You also needs to make it completely clear that by getting into your contest customers are providing you with permission to repost and use their content material which is extremely straightforward if you run your picture contest with Gleam.

One of the best ways you’ll be able to promote your picture contest is just by asserting it in an Instagram publish that explains the competition, highlights the prize and will get individuals excited to enter.

To maximise consciousness and participation it is best to hold posting reminders proper up till you cease accepting submissions. Sharing a few of the greatest submissions you have already acquired is a pleasant strategy to increase enthusiasm and encourage individuals to create and share their very own entries.

In addition to selling the competition in your Instagram posts, there are a variety of different methods you’ll be able to promote your marketing campaign and construct pleasure:

Embrace It In Your Instagram Bio

Asserting your contest in your Instagram bio is an effective way to seize the eye of related customers who go to your profile. If you happen to’ve arrange a webpage which explains your giveaway (and possibly even showcases submissions) you’ll be able to hyperlink to it out of your bio.

Promote It In Your Instagram Tales

Selling your contest in your Instagram tales is an superior strategy to enhance your visibility and hold encouraging your followers to get entangled.

You need to use your tales to elucidate the competition then and there, or hyperlink customers to a publish the place every little thing is printed.

Share It On Different Social Media Platforms

If you happen to’ve obtained an energetic presence on different social media platforms like Fb, Twitter, YouTube and even Snapchat it is a good suggestion to announce your picture contest throughout all of those platforms and encourage your followers to go over to your Instagram web page for an opportunity to win.

In addition to serving to you enhance participation, this could additionally get extra eyes in your Instagram profile and cross-pollinate your social following.

Varieties Of Images You Can Acquire

If you run an Instagram picture contest one of many largest choices you will have to make is what sort of content material you need customers to submit.

Listed here are a few of the greatest varieties of content material you will get your followers to share that can assist you to entice consideration, have interaction your viewers and promote your providing:

Images of Your Merchandise In Motion

The precise nature of this content material will depend upon what your providing is, however utilizing contests to generate images or movies of your product in motion is an excellent strategy to get customers to share content material that promotes your providing in an genuine and relatable approach.

This could possibly be something together with images of them carrying your garments or utilizing your product, to footage of them having fun with an expertise you supply.

Artistic Use Of Your Product

A extremely participating sort of promotional materials you’ll be able to acquire with contests are inventive, humorous, or superior use of your merchandise.

Starbucks has achieved an excellent job of this with their #RedCupContest which inspires customers to embellish their particular Starbucks cups and share them on-line.

Artistic or superior use images will be something which works a step past a photograph of a contented buyer. You would ask for images of individuals utilizing your product in inventive and unconventional methods to drum up engagement or you might spotlight the total extent of your product’s worth by encouraging customers to point out off knowledgeable use of your product.

Something Related To Your Area of interest

Photograph contests are superior for encouraging the creation and sharing of person content material that can assist promote your model, however this does not all the time need to be as direct as images and movies of your merchandise.

You’ll be able to run a extremely participating and beneficial marketing campaign by getting your followers to submit images or movies which can be related and interesting to your viewers and area of interest indirectly.

Busabout, a journey tour firm, did an excellent job of this by encouraging their viewers to share their greatest journey images for an opportunity to win. They did not even need to ask for images of Busabout excursions as a result of they knew that getting individuals to share superior journey pics with a Busabout tag connected can be sufficient to spice up consciousness and promote their providing.

Whereas such a picture contest might circuitously promote your providing it could actually nonetheless be a unbelievable strategy to entice consideration, type connections, create a enjoyable dialog round your model and bolster optimistic associations. Plus, you will not prohibit submissions to clients which might help you drive extra submissions and acquire extra traction.

Anytime you run a photograph contest on Instagram you have to a transparent approach of monitoring submissions and accumulating entries.

The 2 greatest methods you are able to do this are getting customers to tag all their submission posts both through the use of a chosen #hashtag, or utilizing a @point out to tag your profile within the publish.

It will can help you simply determine, monitor and acquire submissions, in addition to draw winners when it is time to wrap issues up.


Requiring entrants to @point out you of their posts is an efficient method to take for a number of causes.

Firstly, when customers tag you of their images all of their followers who see the publish can even see you tagged in it. It will assist you to increase publicity and will be an superior strategy to join with a brand new viewers.

Secondly, utilizing mentions offers you clear possession over the marketing campaign, whereas hashtags can typically tackle a lifetime of their very own and department off into irrelevant utilization.

Plus, if you use @mentions in addition to #hashtags Instagram means that you can seize extra knowledge like @usernames and timestamps from submissions if you use an app to gather submissions.


Hashtags are additionally an effective way to get entrants to tag their submissions. Hashtags have a extremely participating and social nature to them which makes them nice for sharing round. In case your contest will get large enough your hashtag even has the potential to go viral.

One other upside of hashtags are their skill to not solely determine your model, but in addition talk particulars about your contest which can immediately clue individuals into what your marketing campaign’s all about.

Hashtags and mentions each have their very own distinctive upsides on the subject of figuring out contest entries, and if you’d like the very best of each worlds you’ll be able to even ask entrants to make use of your hashtag and point out you of their publish.

How To Create A Good Contest Hashtag

If you use hashtags to gather entries you will have to create a model new and distinctive hashtag to make use of. It will play a fairly large position in your contest so it is essential that you just get it proper.

Everytime you created a hashtag it’s worthwhile to be sure it is:

  • Branded
  • Related to your contest
  • Straightforward to learn (it helps to capitalise the primary letter of every phrase)
  • Quick, catchy and memorable
  • Unique and distinctive to your contest (all the time make sure to search your hashtag earlier than you launch)

One of the vital essential (and definitely essentially the most advanced) elements of working an Instagram picture contest is accumulating entries and drawing winners.

If you happen to’re selecting winners based mostly on advantage or ability you’ll be able to look by means of each submissions and decide your favorite. That is extremely time consuming, however comparatively easy. Simply ensure you have a clearly outlined choice standards in place.

Choosing Random Winners

If you wish to decide winners at random, which is mostly one of the simplest ways to go then you definately’ll have to take a special method.

Till not too way back, Instagram’s API allowed you to tug in historic posts from hashtags and there have been quite a few free on-line instruments you might use to randomly decide a winner from a hashtag of your alternative. This had its personal limitations, however it was handy nonetheless.

Sadly, Instagram now not permits this, so you might be left with two essential choices:

  1. You’ll be able to manually search by means of your hashtag or mentions, acquire each legitimate entry, put them into a listing and use a random quantity generator or random checklist picker to decide on your winner.
  2. You’ll be able to run your contest with a device that can robotically acquire entries from hashtags or point out in real-time and immediately draw a random winner if you’re prepared.

Because the first possibility is absurdly time-consuming and unreliable we advocate that you just take the second method.

How To Routinely Acquire Entries & Choose Winners

One of the best ways to robotically acquire entries and decide random winners to your picture contest is with Gleam’s Competitions app.

Utilizing Gleam’s import actions you’ll be able to run highly effective Instagram picture contests that robotically import and acquire images or movies which use a specified hashtag or point out your Instagram profile.

You’ll be able to even require customers to @point out you and use your #hashtag. That is the best method to take as you’ll be able to get pleasure from all the advantages of utilizing #hashtags together with boosted engagement and viral potential, whereas additionally having the ability to take clear possession of the marketing campaign and seize extra person knowledge from entrants due to the @mentions.


This offers you the chance to run highly effective picture contests that customers can enter with out ever having to depart Instagram.

You’ll be able to even use our entry interval function to find out what number of occasions customers are capable of enter. You’ll be able to enable single, hourly, day by day, weekly or limitless entries.

Plus, you’ll be able to simply validate entries to verify they suit your submission standards. You’ll be able to validate entries as they arrive in, or you’ll be able to merely wait till your contest is over and draw a winner. If it is invalid you’ll be able to immediately invalidate it and decide a brand new winner.

If you wish to run your picture contest throughout a number of platforms you’ll be able to even use our import actions to gather hashtagged submissions from Twitter as nicely.

Run Your Personal Instagram Photograph Contest

Take a look at our documentation on organising your personal contest or try the app immediately!

Examine It Out

Instantly Acquire Entries From Customers

The one draw back of robotically importing entries into your picture contest is that it turns into tougher to get express permission to make use of submissions in your personal advertising and marketing, seize customers’ e-mail and drive different beneficial actions.

You’ll be able to simply overcome these setbacks by working a photograph contest with Gleam the place customers can immediately add their submissions right into a contest widget which you’ll run by yourself web site or our fashionable hosted touchdown pages.

If you run such a picture contest you can be to gather and reasonable photos from Instagram, Twitter, Fb and offline recordsdata with optionally available hashtag filters, and maximise participation by driving site visitors by means of your whole promotional channels.

You’ll be able to even require customers to sign up with their e-mail and comply with your phrases and situations with a easy checkbox which lets you keep direct communication with contributors and simply get express consent to repost, share and show submissions.

Driving Additional Actions

Along with accumulating entries from picture uploads you can even use your Gleam contest to drive an array of different highly effective actions together with e-mail sign-ups, Twitter follows, and visits to your web site, Fb web page or YouTube channel.

If you happen to’re working your picture contest in a widget you’ll be able to merely add extra actions to your marketing campaign.

You’ll be able to simply make picture submissions obligatory and lock your extra actions till customers have submitted their entry from Instagram.

This may be an effective way to cross-pollinate your on-line following and drive much more worth out of your contest. Listed here are just some of the additional actions you might drive with Gleam:

If you happen to’re robotically importing entries from #hashtags or @mentions an effective way to drive extra actions is by asserting your picture contest in an Instagram publish, and letting customers know that they will unlock extra probabilities to win by following a hyperlink in your bio and finishing extra actions.

If you happen to do wish to take considered one of these approaches you’ll be able to host your contest widget on a giveaway web page by yourself web site, or on considered one of our fashionable hosted touchdown pages.

Within the aftermath of your picture contest you need to be left with a bunch of extremely beneficial user-generated content material. These images or movies will offer you an unlimited quantity of worth once they’re initially created and shared by followers, however should you actually wish to profit from your picture contest then it is a good suggestion to make use of high-quality submissions as part of your personal future promotional efforts.

The content material you acquire will probably be extremely reliable and interesting, so it is nicely value taking up board and sharing with your personal viewers.

You are able to do this by sharing the content material throughout your personal social media channels, incorporating it into your e-mail newsletters, and even displaying it in your web site.

Displaying a curated gallery of buyer images in your web site is a unbelievable approach to supply potential clients with dependable social proof and share genuine images of your providing that can assist construct belief and drive gross sales.

With Gleam’s Gallery app you’ll be able to simply create, customise and curate your personal buyer galleries that can help you import images and movies immediately out of your contest and show them wherever in your website.

You need to use your gallery to not solely showcase superior fan images, but in addition to get individuals enthusiastic about your contest, encourage entry, and even let guests vote for his or her favorite submissions that can assist you decide a winner and add an additional layer of engagement.

You might also wish to take a extra refined method and use a glossy gallery carousel to showcase an superior curated assortment of fan content material wherever in your website together with homepages, product pages, or pages dedicated to evaluations and testimonials.

Simply keep in mind that you are getting customers permission to make use of their images. You are able to do this by individually reaching out to customers, or you’ll be able to robotically ask for permission by together with it in your phrases and situations.

Accumulating images to your gallery would not even have to finish together with your contest both, as you need to use Gleam’s import sources to convey a relentless stream of images from hashtags or mentions into your gallery.

Examine Out Gleam Galleries

Take a look at how you need to use galleries to showcase your neighborhood, increase engagement and maximise conversions.

Let’s Go


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