FOUNTAIN VALLEY, Calif., Might 7, 2021 /PRNewswire/ — Hyundai Motor America has chosen unbiased and minority- and female-owned Tradition Manufacturers as its African American advertising and marketing company of report. Tradition Manufacturers will present strategic advertising and marketing options for reaching and fascinating African American audiences extra successfully and can start work this month with the launch of the all-new 2022 Tucson. Hyundai has entered a multi-year settlement with Tradition Manufacturers following a aggressive request for proposal (RFP) course of.
“At Hyundai, our imaginative and prescient is progress for humanity, and that features making our advertising and marketing extra inclusive and consultant,” stated Angela Zepeda, CMO, Hyundai Motor America. “We chosen Tradition Manufacturers for its experience in reaching multicultural communities in culturally related methods. We will not wait to get began and be extra strategic, focused and genuine in how we talk with African American shoppers.”
“At Tradition Manufacturers, we use our media platforms, client manufacturers and partnerships to generate culturally related and affirming campaigns and content material; we aren’t simply entrepreneurs, we’re tradition shapers and shifters,” stated Eunique Jones Gibson, CEO & Chief Artistic Officer of Tradition Manufacturers. “We’re honored that Hyundai has chosen Tradition Manufacturers as its collaborative associate and sit up for working with them to create and execute campaigns that resonate with the African American viewers.”
Tradition Manufacturers is understood for growing modern content material that refutes stereotypes and champions audiences to rejoice unsung Black figures and unwritten historical past past 28 days a 12 months. They at present home properties such because the award-winning platform As a result of Of Them We Can®, in addition to CultureTags®, and Dream Village® which executed a multi-city tour with OWN and American Household Insurance coverage in 2018.
Tradition Manufacturers will collaborate with Hyundai to develop African American advertising and marketing methods, create new automobile campaigns, present experiential and social media technique, and seek the advice of on media shopping for choices. Along with the Tucson marketing campaign, Tradition Manufacturers will assist future mannequin and IONIQ sub-brand launches, in addition to Hyundai Hope On Wheels actions in 2021.
Tradition Manufacturers is an unbiased, minority and female-owned company that exists to authentically rejoice, replicate and characterize African People in media. Based in 2017, by 15-year promoting veteran Eunique Jones Gibson, we create culturally related and affirming campaigns and content material that encourage African American audiences by guaranteeing they really feel seen, heard and valued. At Tradition Manufacturers, we’re consistently engaged in a two-way dialog with the African American neighborhood by our owned and operated media platforms and client manufacturers such because the award-winning Due to Them We Can®, Due to Them We Can Field (Simply For Youngsters), #CultureTags® and Dream Village®. Tradition Manufacturers is headquartered proper outdoors of the nation’s capital in Hyattsville, MD.
Hyundai Motor America
At Hyundai Motor America, we imagine everybody deserves higher. From the way in which we design and construct our automobiles to the way in which we deal with the individuals who drive them, making issues higher is on the coronary heart of every thing we do. Hyundai’s technology-rich product lineup of automobiles, SUVs and alternative-powered electrical and gas cell autos is backed by Hyundai Assurance—our promise to create a greater expertise for patrons. Hyundai autos are bought and serviced by greater than 820 dealerships nationwide and almost half of these bought within the U.S. are constructed at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Firm of Korea.
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SOURCE Hyundai Motor America