I had my hair lower on the Amazon Salon, and lived to inform the story

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Once I came upon Amazon was opening a hair salon close to my residence in east London, I instantly suspected some nefarious intent.

Was Jeff Bezos reselling the chopped locks as wigs on Amazon? Or distilling Remy human hair into some type of demonic life extension remedy?

I made a decision to analyze.

Amazon describes the salon as “an experiential venue the place we showcase new merchandise and know-how.”  It opened in April, initially to Amazon workers solely, however now additionally affords cuts to most people.

Notably, there’s no on-line reserving system. As an alternative, it’s important to make a reservation through e-mail or phone. It’s certainly one of a number of hints that the enterprise isn’t at the moment targeted on income technology.

One other is the pricing. It’s dearer than the £0 I often pay for a lower (shout out London Faculty of Barbering), however the charges are fairly affordable for an upmarket salon in east London.

Nonetheless, the worth factors and high-tech charms don’t appear to have generated substantial footfall but. There have been quite a few appointments obtainable on the afternoon I wished. I booked one for 2PM on a Tuesday.

Getting the chop

I arrive on a sometimes wet summer season’s day in London. I’m warmly greeted by one of many coiffeurs, who ushers me in direction of the salon chair.

Amazella* (*title modified as a result of I forgot her actual one to guard her id) invitations me to make use of the station’s Fireplace pill and wi-fi charger whereas she brings me my first-ever can of nonetheless water. Is there nothing Bezos can’t innovate?

Whereas she’s away, I surreptitiously scan the salon for urine bottles and slave laborers — however Amazella returns earlier than I discover the proof.

I did, nevertheless, uncover some uncommon objects for a salon: AR mirrors for testing how totally different hair dyes would possibly look on you; cabinets of magnificence merchandise fitted with QR codes for point-and-click procuring; and an worker commanding Alexa to play “solely comfortable music.”

Credit score: Thomas Macaulay
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