Victoria Beckham’s namesake vogue line, VVB, might have a cult following, however the pandemic nonetheless took a giant toll on the model. A lot so, that the 47-year-old designer might should skip Style Week, which is occurring in September 2021.
“I do nonetheless imagine the easiest way to see vogue is a vogue present. To see the garments, to listen to the garments, to see the fashions within the garments. It’s exhausting to discover a approach that beat that,” Beckham instructed the Night Normal in a Thursday, April 29, interview.
Though an IRL present could be supreme, it’s seemingly not within the playing cards for the previous Spice Ladies singer, who launched her namesake womenswear line in 2008.
“Will I be doing a present in September? I don’t know. If I’m going to be very trustworthy, the pandemic has actually affected my enterprise. Will I be ready to spend all that cash on the present? I don’t know, most likely not,” she candidly shared within the interview.
This revelation comes months after the Mirror UK reported that Beckham’s vogue label has gathered greater than $72 million in losses over the previous seven years.
Whereas monetary struggles have been with the model previous to COVID-19, Beckham hoped that the pandemic would truly be an excellent equalizer for vogue manufacturers, bringing the likes of Fendi and Gucci to the identical degree as smaller labels.
“I did hope when the pandemic first hit that it might make the style trade a extra even enjoying subject,” Beckham instructed Night Normal editor Emily Sheffield. “I assumed everybody was going to be pressured to be extra artistic — it’s not going to be about simply spending cash on all the large reveals and extravaganzas, flying editors from one facet the world to the opposite. However sadly, that didn’t occur.”
As a substitute, lots of the large homes like Moschino, Prada and Balenciaga had over-the-top runway reveals that have been made obtainable to the general public through social media.
“I feel [it] is nice for the individuals who can do this, however for the smaller manufacturers that may’t, it makes it a really, very tough place to try to compete. Finally, you’re competing,” the mother of 4 defined.
To remain aggressive, Beckham believes that smaller homes, like her personal, will “simply have to search out extra artistic methods” to interact with their audiences.
Whereas her precise plan continues to be up within the air, the designer is contemplating doing shows to small teams of individuals with just some fashions.
“That’s how I began all these years in the past in New York … Perhaps we are going to take it again to that. I take pleasure in that. I take pleasure in seeing the garments, explaining the story behind the garments, the artistic course of,” Beckham famous.
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