IGTV vs. Video Posts on Instagram [Infographic]

All of us heard about IGTV (Instagram TV) – a long-form vertical and horizontal video channel accessible from Instagram.
As of late, many manufacturers create this sort of video content material to extend engagement and get extra publicity.

And it is a good factor. You possibly can add music, filters, GIFs to an IGTV. You can begin a stay session and after you finish it, you may rework that video into an IGTV video. It is a nice solution to enhance engagement in 2021.

However there are additionally common video posts that may enable you appeal to extra eyes and engagement to your model on Instagram.

On this case, what ought to we select?

At Socialinsider, we determined to match common video posts and IGTS’s to indicate you the advantages of utilizing every of those choices.

We found some attention-grabbing insights, and if you’re an IGTV fan, you should know this:

– IGTV brings increased view charges just for middle-sized accounts – and by middle-sized accounts, I imply 5K – 50K, followers.
– Throughout every kind of accounts, common movies convey increased engagement than IGTVs
– IGTV is the least used characteristic on Instagram

With common posts in feed, IGTVs, Tales and Reels, Instagram provides you loads of video choices, every of them in a different way serving manufacturers to fulfill their goals.

What’s additionally price mentioning is that you should take a look at and see which variables work finest on your accounts, because the size, for instance.

As a result of there’s no secret receipt you must observe 100%, all there’s left to do is go on the market and check out.

Take this research as a tenet in creating and implementing your Instagram advertising and marketing technique in 2021.

To make you higher perceive this research, we’ve created the infographic under.

For this research, we analyzed 10,563,463 Instagram posts, coming from totally different profile sizes, which kind a complete of 60737 accounts, divided into 5 main classes:

  • profiles underneath 5K followers: 29,147
  • profiles between 5K – 10K followers: 4,475
  • profiles between 10K – 50K followers: 11,759
  • profiles between 50K – 100K followers: 4,424
  • profiles with greater than 100K followers: 10,932

IGTV vs. Common video posts on Instagram


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