About Inexpensive Luxurious Group
Based in late 2014, Inexpensive Luxurious Group is a privately owned firm with a portfolio of world purse manufacturers; Aimee Kestenberg, American Leather-based Co., and Home of Need.
The Firm prides itself on core values primarily based round “doing what’s proper”; a spot the place the individuals matter, the product issues, and relationships with our retail companions matter. With arduous work comes recognition; in 2018, 2019 and 2020, for 3 consecutive years, the Firm landed on the celebrated Inc. 5000 checklist of America’s Quickest Rising Personal Companies.
The Digital Artwork Director might be liable for ideating and delivering compelling content material throughout our digital ecosystem, together with model.com, retailer.com and all social platforms. They are going to set up strategic inventive options targeted on optimization of property whereas adhering to model pointers. The perfect candidate should be skilled in creating and creating content material with a selected give attention to the model web sites, social media adverts, show banners, e-mail advertising campaigns and extra. They are going to oversee and mentor a workforce of content material creators and is subsequently liable for fostering a optimistic and inventive workforce spirit whereas managing the workflow, duties, and execution of the workforce’s work.
- Develop seasonal advertising methods and initiatives that assist the model aims, spotlight new product launches and lift consciousness of the model throughout all advertising channels.
- Construct out and execute month-to-month content material calendars and companion with cross-functional groups to drive out imaginative and prescient.
- Lead digital workforce to develop, design and execute property and campaigns for model channels, together with Fb, Instagram, show banners, web site banners and e-mail campaigns.
- Conceptualize and execute seasonal advertising campaigns and communications throughout e-commerce, e-mail, social media, paid advertising, and affiliate channels that have interaction customers and drive gross sales.
- Create and implement course of, requirements, and inventive pointers for all web site imagery. Oversee inventive content material and guarantee constant model voice and messaging throughout all client touchpoints; guarantee content material is partaking and elevates model storytelling and consciousness.
- Act because the enterprise proprietor of the web sites, planning and executing common inventive updates, product shopping for and merchandising, promotional methods, and testing, optimization and evaluation.
- Using model calendars, companion with Inventive Director and design workforce to drive inventive technique and execution throughout all digital platforms.
- Work intently with Efficiency Advertising groups to create tasks that ship on-brand imaginative and prescient and trade finest practices.
- Make sure that work adheres to model requirements and challenge deliverables.
- Actively take part in social, net and marketing campaign inventive brainstorms.
- Preserve and handle asset library on an ongoing foundation using correct file and folder naming techniques. Present asset suggestions and make picture selects based on model pointers and calendar necessities.
- Coordinate and attend web site and social media photoshoots with a hands-on method together with managing shot lists, constructing idea boards, deciding on product, casting freelance expertise together with fashions, HMUA, stylist and extra photographers, supply shoot places, defining specs, and performing as the purpose of contact for post-production and product pictures suggestions.
- Present inventive briefs and supporting advertising content material to make sure correct and optimized depiction of product options and advantages for promotional campaigns and touchdown pages.
- Expertise as a graphic designer targeted on digital property; vogue and/or e-commerce expertise a plus
- Capacity to idea, develop and create all kinds of inventive property
- Sturdy understanding of digital design and conversion metrics
- Expertise creating paid social adverts and show adverts.
- Skilled with Adobe Inventive Suite: InDesign, Photoshop
- Capacity to work in a fast-paced workforce surroundings
- Sturdy consideration to element and time administration abilities
- Familiarity with vogue developments
- Expertise engaged on photograph shoots
- Should be energetic on all social media platforms and have a robust understanding of the social expertise and person interface of all main social platforms together with Fb, Instagram, TikTok, YouTube, Pinterest, and have an eye fixed on rising platforms.
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