PHILADELPHIA, PA, JANUARY 5, 2021 – The Nationwide Lacrosse League (NLL), North America’s premier skilled lacrosse league, at the moment introduced the relaunch of its web site, NLL.com, with a whole technological and U/X U/I redesign by AOR. Designed mobile-first for digitally native followers who need to get in on the motion any time, anyplace, the brand new web site captures the imaginative and prescient of the league and mirrors the evolution of the model and sport.
Full with all crew’s data, participant stats, and schedules, the brand new NLL web site is an immersive expertise for followers and media alike with dynamic multimedia content material. Its user-friendly performance and one-click entry to ticketing, e-commerce (NLLShop.com powered by Official League Associate, Fanatics), betting (in out there markets) and free-to-play gamification (powered by FanHub), centralizes all the NLL expertise. There are real-time recreation updates in addition to archived data from historic statistics. NLL Awards and the celebrated Corridor of Fame will also be explored. The positioning integrates with all NLL social accounts and options real-time API connections to Instagram, Twitter and distinguished lead gen to all NLL e mail communications.
Because the NLL continues to construct on its current momentum – with new model partnerships and content material distribution platforms – this web site permits for upgrades to maintain it on the chopping fringe of know-how.
“We have now centered on a mobile-first, video wealthy technique and aspire to be the main sports activities league in an immersive web site expertise. It’s greater than only a technique; it’s a dedication to our followers to put money into know-how and innovation to raise their NLL expertise. And this web site is one other key step in fulfilling that promise,” mentioned Nick Sakiewicz, Commissioner of the Nationwide Lacrosse League. “The redesigned user-experience provides followers mobile-first entry to continuous field lacrosse motion, with new options and performance to supply a very partaking and complete expertise.”
“AOR started the web site creation course of with complete main analysis to be taught how present and potential followers need to work together with the league, to be able to present the most effective fan expertise attainable. Our analysis gave us perception into ache factors and impressed us to construct the new web site to be cellular first, user-friendly and, most significantly, set up the NLL because the foremost vacation spot for all issues field lacrosse for all followers. Our purpose has all the time been to develop the game and we expect with this new web site, we’ve efficiently achieved this primary step,” mentioned Derek Effinger, Account Director, AOR.
Along with the league overhaul, the next NLL groups have additionally partnered with AOR to have a brand new web site expertise. This contains the: Colorado Mammoth, Georgia Swarm, New England Black Wolves, New York Riptide, Panther Metropolis Lacrosse Membership, Philadelphia Wings, San Diego Seals, Toronto Rock, and Vancouver Warriors. AOR constructed a seamless expertise between the groups and league web site, and vice versa, so deep that even the content material, akin to participant pages, stats, and extra, is shared by means of back-end API integrations.
The brand new NLL.com comes because the NLL is planning for Face-off Weekend in April 2021. For the newest information, scores and highlights from throughout the Nationwide Lacrosse League, please go to www.NLL.com.
In regards to the Nationwide Lacrosse League
The Nationwide Lacrosse League (NLL) is North America’s premier skilled lacrosse league. Based in 1986, the NLL ranks third in common attendance for professional indoor sports activities worldwide, behind solely the NHL and NBA. The League is comprised of 14 franchises throughout the USA and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, New England Black Wolves, New York Riptide, Panther Metropolis Lacrosse Membership (taking motion on the ground 2021-22 season), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors. For extra data, go to NLL.com and discover the NLL on Fb, Instagram and Twitter.
AOR is an impartial advertising company positioned in Denver, Colorado. AOR solves enterprise issues with a full suite of inventive options from the foundations of branding and web sites to model activation by means of content material, video, and strategic advertising. AOR’s method applies over 20 years of expertise and experience to develop manufacturers and enhance the lives of their clients. For extra data go to thinkaor.com/ and discover AOR on Fb and Instagram.