IZEA Awarded Influencer Advertising Contract Growth from

Orlando, Florida, July 16, 2021 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising know-how, knowledge, and companies for the world’s main manufacturers, introduced immediately that it has been awarded a brand new contract from a Fortune 200 buyer, the third and largest enlargement since first partaking IZEA to deal with its influencer advertising campaigns in Q2 of 2020. The scope of the mid-six determine managed companies settlement is to execute influencer advertising campaigns selling the shopper’s merchandise throughout a number of social platforms, together with Instagram, Pinterest, and YouTube. The content material will goal audiences desirous about DIY and residential enchancment initiatives.

“Influencer Advertising is a pure match for dwelling enchancment manufacturers who’re looking for to extend consciousness and drive gross sales,” mentioned Ted Murphy, Founder, Chairman and CEO of IZEA. “Customers look to influencers for inspirational DIY initiatives and the merchandise used to finish them, whether or not it’s renovating a rest room or refinishing furnishings. Curiosity in such a social media content material soared with the sharp uptick of customers partaking in dwelling enchancment initiatives final yr, and the content material stays an space of excessive curiosity for a lot of new householders within the present actual property market.”

“We now have an extended historical past of executing profitable influencer advertising campaigns for manufacturers on this vertical,” continued Murphy. “We’re thrilled to proceed our enlargement with this buyer and produce extra DIY alternatives to our community of creators.”

Bookings are a measure of all gross sales orders minus any recognized cancellations or refunds in the identical time interval with respect to such gross sales orders or refunds. Administration makes use of bookings to tell expectations of whole gross sales exercise. Bookings should not all the time an indicator of income for the quarter and may very well be topic to future adjustment. Income from Managed Providers bookings are usually acknowledged over a 9-month interval on common, although bigger contracts could also be acknowledged over longer durations of time. IZEA acknowledges Managed Providers income primarily based on a share of completion. 

IZEA just lately introduced that Managed Providers bookings in Q2 of 2021 elevated 187% to $11.1 million as in comparison with Q2 of 2020, which have been $3.9 million. IZEA’s web revenue and money move outcomes might be introduced, together with the remainder of the corporate’s monetary efficiency, as a part of its Q2 earnings launch, which is tentatively scheduled for August 12, 2021.

To work with IZEA as both an influencer or a marketer, go to IZEA.com.

About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a advertising know-how firm offering software program {and professional} companies that allow manufacturers to collaborate and transact with the total spectrum of immediately’s prime social influencers and content material creators. The corporate serves as a champion for the rising Creator Economic system, enabling people to monetize their content material, creativity, and affect. IZEA launched the trade’s first-ever influencer advertising platform in 2006 and has since facilitated almost 4 million transactions between on-line patrons and sellers. Main manufacturers and companies associate with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive measurable return on funding.

Secure Harbor Assertion
All statements on this launch that aren’t primarily based on historic reality are “forward-looking statements” supposed to qualify for the secure harbor from legal responsibility established by the Non-public Securities Litigation Reform Act of 1995. Ahead-looking statements, that are primarily based on sure assumptions and describe our future plans, methods and expectations, can typically be recognized by way of forward-looking phrases similar to “could,” “will,” “would,” “may,” “ought to,” “anticipate,” “anticipate,” “hope,” “estimate,” “consider,” “intend,” “doubtless,” “initiatives,” “plans,” “pursue,” “technique” or “future,” or the adverse of those phrases or different phrases or expressions of comparable that means. Examples of forward-looking statements embody, amongst others, statements we make concerning expectations regarding IZEA’s skill to extend income and bookings, progress or upkeep of buyer relationships, and expectations regarding IZEA’s enterprise technique. Ahead-looking statements contain inherent dangers and uncertainties which may trigger precise outcomes to vary materially from these within the forward-looking statements, because of varied components together with, amongst others, the next: bookings failing to provide corresponding income; aggressive circumstances within the content material and social sponsorship section through which IZEA operates; failure to popularize a number of of {the marketplace} platforms of IZEA; our skill to determine efficient disclosure controls and procedures and inside management over monetary reporting; our skill to fulfill the necessities for continued itemizing of our frequent inventory on the Nasdaq Capital Market; altering financial circumstances which are much less favorable than anticipated; and different dangers and uncertainties described in IZEA’s periodic stories filed with the Securities and Alternate Fee. The forward-looking statements made on this launch converse solely as of the date of this launch, and IZEA assumes no obligation to replace any such forward-looking statements to mirror precise outcomes or modifications in expectations, besides as in any other case required by legislation.


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