When the Kerala Police joined Instagram, a number of the main police forces the place already on the favored social media platform.
However greater than two-and-a-half-years down the road, they’ve pipped all of them to emerge as the primary police pressure anyplace on the planet to have touched a follower base of 1 million. A put up on Instagram to mark the a million mark on Friday obtained greater than 82,000 likes in a matter of hours.
The opposite main police forces inside the nation, together with the Mumbai and Bengaluru police have been left far behind.
“That even the Interpol and the New York police have far fewer followers signify our recognition,” stated an official related to the social media cell of the Kerala Police.
The State police joined Instagram to achieve out to children. They quickly garnered eyeballs with quick movies, together with memes and informative ones.
“Our hottest video until date was the one posted a few months in the past. It featured an excited lot of stray canine approaching a sub inspector at Nemam, who fed them with out fail on daily basis. One other video that confirmed how the police can be found for the service of the general public by means of the percentages was additionally immensely widespread,” stated the official.
The Fb web page of the State police already has 17 lakh followers and its Twitter deal with round 2 lakh followers. Shortly after they joined TikTok, the Central authorities banned it by which era it had logged near 1,000,000 followers. Now, they’ve joined the Indian social networking platform Koo recognised by the Central authorities.
Whereas the social media presence of the Kerala Police has been immensely widespread, they weren’t spared of brickbats both. In June final yr, they needed to elevate a video titled “PC Kuttanpillai Talking” from their YouTube channel after some on-line commentators and ladies activists derided it as police’s try at “roasting”, a phenomenon of outspoken on-line criticism popularised by a younger Malayali teen by the title Arjun at the moment.
The police had shaped its social media cell below ADGP Manoj Abraham again in 2018 until which era its Fb and Twitter accounts had a nominal presence. A five-member staff proficient in social media from among the many pressure was recruited that yr primarily based on a check. Now, an editor and cameraman has additionally been recruited to additional improve the potential of the staff.