CHICAGO, Feb. 1, 2021 /PRNewswire/ — At the moment Miller Lite is responding to Michelob Extremely’s Massive Sport advert by releasing a marketing campaign of its personal that includes a 836-character URL confirmed to burn the only calorie distinction between Miller Lite’s 96 energy and Michelob Extremely’s 95 energy. Sure, burning one calorie is so simple as typing in a ridiculously lengthy URL. The marketing campaign reminds drinkers that having fun with a beer with extra style is definitely worth the one additional calorie, and beer drinkers are inspired to sort the URL throughout Michelob Extremely’s advert on Sunday, February 7 to get a six-pack of beer on Miller Lite.
Miller Lite was the primary mild beer to hit cabinets again in 1975 and for many years has given beer drinkers nice style they will depend upon for under 96 energy. With its success got here followers, together with Michelob Extremely who boasts itself for having one calorie lower than Miller Lite and has positioned itself as an choice for athletes and gym-goers.
“For many years, Miller Lite has been referred to as the unique nice tasting and fewer filling beer,” stated Sofia Colucci, Vice President of Advertising and marketing, Miller Household of Manufacturers. “Via the years there have been many followers. And whereas sure, some others might have one much less calorie, we all know that everybody finds pleasure in one thing that tastes nice.”
Miller Lite is adamant that customers sort within the URL to burn that single calorie distinction, so in an unconventional advertising transfer led by DDB Chicago and San Francisco, the model has opted to make it near-impossible to repeat and paste. As an alternative, Miller Lite will solely launch the URL within the media as a picture. It kicked off its marketing campaign this morning with a full-page advert within the New York Occasions, in addition to the Milwaukee Journal-Sentinel and St. Louis Publish-Dispatch, Miller Lite and Michelob Extremely’s respective hometown newspapers. Within the coming weeks, customers will expertise the calorie burning URL throughout social, in print promoting, on main podcasts, and extra.
Miller Lite will reward drinkers who full the prolonged URL by awarding $8 through Venmo solely on Sunday, February 7. Restricted to first 5,000 entries. For extra data, go to MillerLite.com and comply with @MillerLite on Instagram, Twitter and Fb.
NO PURCH. NEC. Miller Lite awarded as $8. Open to authorized res of fifty US/DC, 21+ solely. Begins 2/7/21 and ends at 9:30 PM CT 2/7/21 or in any case 5000 prizes have been awarded. For Guidelines, go to promorules.com/PL014845. Void the place prohibited. Msg&information charges might apply.
About Miller Brewing Firm
Miller Brewing Firm was based in 1855 by Frederick J. Miller when he bought the Plank Street Brewery in Milwaukee, a metropolis he selected as the perfect place for a brewery given its entry to nice water. Miller Lite, the unique great-tasting mild pilsner beer, (MillerLite.com, Fb.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was launched nationally in 1975 and is among the many top-five promoting beers in america. The brewery’s oldest enduring beer is Miller Excessive Life (MillerHighLife.com, Fb.com/MillerHighLife, @MillerHighLife on Twitter). Often called the Champagne of Beers, it was launched in 1903 and nonetheless is brewed with the identical yeast pressure that Miller carried in his pocket from Germany. Miller Real Draft (MGD.com, Fb.com/MillerGenuineDraft, @Miller_Global on Twitter), launched in 1986, is the unique cold-filtered, packaged draft beer. Miller Brewing Firm is a part of the North America enterprise unit of Molson Coors Beverage Firm. Study extra at MolsonCoors.com, at Fb.com/MolsonCoors or Instagram and Twitter by way of @MolsonCoors.
View unique content material to obtain multimedia:http://www.prnewswire.com/news-releases/miller-lite-announces-ridiculously-long-calorie-burning-url—rewards-fans-during-michelob-ultras-big-game-spot-301218530.html
SOURCE Miller Lite