Mindshare Appoints Knowledge Science Chief Sean Clayton As Govt Director, Options Officer

Clayton brings greater than 15 years of expertise throughout knowledge science, media, and consulting to this position. Most lately, he was the co-founder of Myosin, an information science powered advertising platform and consultancy. At Myosin, he led holistic knowledge and focusing on initiatives for a variety of Fortune 500 manufacturers throughout fintech, health, healthcare, retail, and ecommerce, in addition to main distributors within the leisure business.

Previous to that, he served as Chief Technique Officer and President of the Leisure Division at SITO Cell, the place he targeted on enhancing SITO’s product growth choices for purchasers. And earlier than becoming a member of SITO, Sean was instrumental in constructing data-driven media options for digital advertising suppliers similar to New Base, Splash Media, and Multiview.

“One of many issues that makes Sean such a robust, considerate chief is that he by no means forgets that there are actual individuals behind the numbers and impressions in media,” says Shane McAndrew, Chief Knowledge Technique Officer, Mindshare USA. “His work combines knowledge science, expertise, and human psychology to energy inventive options for purchasers that drive outcomes. We’re thrilled to have him onboard, and to work collectively to drive ‘Provocation with Function’ throughout the business.”

“Entrepreneurs cannot ignore the speedy modifications that our business goes by, particularly within the knowledge and analytics house. There’s simply an excessive amount of at stake,” says Sean Clayton, Govt Director, Options Officer, Mindshare USA. “I am excited to affix Mindshare as a result of they’ve proven that they may run in direction of the disruption, and push their purchasers and the business to assume forward and work proactively.”

Current Improvements and Accolades

Clayton’s appointment follows a lot of different improvements, accolades, and headlines for Mindshare USA over the previous 12 months. Only recently, the company partnered with GroupM and Unilever on the launch of the business’s first software to operationalize knowledge ethics. And in 2020, Mindshare launched a change consultancy known as Change to assist companies navigate the brand new challenges round working fashions, expertise, commerce, and delivering data-driven advertising fashions for the brand new world financial system. In his position, Clayton will companion intently with this group.

Mindshare USA was additionally lately awarded MediaPost’s “Media Company of the Yr” for the second consecutive 12 months, and in 2020 gained accolades throughout Advert Age’s Company A-Record, Competition of Media World and North America, the MMA’s SMARTIES, the Effies, Adweek’s Media All-Stars, and extra. For the latter, Adweek honored three Mindshare leaders—two within the “Rising Stars” class for the launch of the company’s NeuroLab, and one for the success of Synapse, a real-time forecasting software that exhibits purchasers methods to mitigate danger and allocate media {dollars} to drive gross sales.

As well as, this information follows the latest promotion of Mindshare’s Adam Gerhart from U.S. to World CEO.

About Mindshare
We have been born in Asia in 1997, a WPP begin up designed to make media thrilling, enjoyable and life altering. For the final 20 years our values of Velocity, Teamwork and Provocation have guided us in a world the place the whole lot begins and ends in media. We’re the Cannes Lions Media Community of the Yr 2019 and WARC Media 100 #1 Media Community 2020, with the highest 3 most inventive campaigns of the previous 12 months – so mainly, statistically one of the best media company on the planet!

Our 10,000 individuals work with a few of the world’s greatest manufacturers and firms to problem conference. In 116 workplaces throughout 86 nations we combine model and demand, ruthlessly deal with outcomes and create the sudden. We handle $24.1bn in billings and are the biggest media company in GroupM, WPP’s Media Funding Administration arm, which is the #1 media holding group globally with billings of $63bn (Supply: COMvergence 2019). 

Hear our tales (and be part of us) at www.mindshareworld.com and observe us on Instagram (@mindshare_usa), Twitter (@mindshare_usa), Fb (fb.com/mindshareusa), and LinkedIn (LinkedIn.com/firm/mindshare).

About GroupM
GroupM is the world’s main media funding firm accountable for greater than $60B in annual media funding by businesses Mindshare, MediaCom, Wavemaker, Essence and m/SIX, in addition to the outcomes-driven programmatic viewers firm, Xaxis. GroupM’s portfolio consists of Knowledge & Expertise, Funding and Companies, all united in imaginative and prescient to form the following period of media the place promoting works higher for individuals. By leveraging all the advantages of scale, the corporate innovates, differentiates and generates sustained worth for our purchasers wherever they do enterprise.

Uncover extra about GroupM at www.groupm.com.
Comply with @GroupMWorldwide on Twitter
Comply with GroupM on LinkedIn – https://www.linkedin.com/firm/groupmworldwide/

SOURCE Mindshare


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