A photograph taken on the set of the brand new Gossip Lady collection went viral final yr, partly for its feeling of déjà vu. The scene was ripped from the unique GG circa 2007: scorching teenagers lounging on the steps of the Met, sipping espresso, buying and selling gossip. However it additionally appeared extraordinarily 2021, with a extra numerous solid and of-the-moment styling—knee-high boots, biking shorts, chunky loafers—changing the headbands and platform pumps of yore.
The picture caught the eye of Monse’s Laura Kim and Fernando Garcia, who’ve remixed prep college icons prior to now. However the Gossip Lady frenzy—coupled with a common post-pandemic urge for experimentation—pushed them to go bolder for fall 2021. Big sweaters emblazoned with crests and symbols include chewed-up, fraying edges; pleated skirts appear to be they’ve been inconsistently shortened at house, a nod to Kim’s personal behavior of chopping up her highschool uniforms; skirts have the trompe l’oeil impact of a blazer being wrapped across the waist; and hard leather-based jackets and leggings have sporty, adjustable white lacing up the edges.
It was a tricky, punk-ish departure for Monse, mirroring the edgier Gen Z fashion of the present; the truth is, eagle-eyed Gossip Lady viewers will spot many of those garments on-screen. A number of months in the past, Kim and Garcia despatched the samples to the present’s stylist, Eric Daman, and have been pleased to report he pulled a number of seems for the HBO Max collection. The collaborative spirit coalesced on Wednesday in a joint occasion on the One Resort in Brooklyn, kicking off with a Monse runway present and adopted by the premiere of GG’s pilot. (The runway was additionally live-streamed in Instances Sq., should you occurred to be within the space.)
Designers typically cite films or TV exhibits as inspiration, however it’s hardly ever a two-way dialog like this, nor with this kind of immediacy: The gathering is on the market for pre-order on Monse’s web site, delivery within the subsequent two weeks. Wednesday’s occasion was only one glimpse of the gathering, a second in time like several runway present. However for Garcia and Kim, each Gossip Lady episode shall be one other alternative to introduce Monse to folks world wide. It’s a compelling mannequin for our post-pandemic, digital-first period, the place manufacturers are in fixed competitors for web page views and customers’ microscopic consideration spans. GG followers who aspire to Julian’s look received’t have to scour the Web or wait six months; they’ll go straight to Monse