MSF hunts for digital company months after naming social media companion

The Ministry of Social and Household Improvement (MSF) is looking out for an company to handle digital duties for a interval of two years, with an choice to increase for as much as two extra years. In line with a Gebiz tender doc seen by MARKETING-INTERACTIVE, the company will help MSF’s digital communications efforts and remodel its eco-system of digital platforms to raised serve and interact residents. Duties embody digital auditing and technique, content material planning, social media buys administration providers, account administration providers, content material growth, digital campaigns, common content material evaluation and critiques, and group administration and person engagement. 

The company can be accountable for constructing stronger MSF model consciousness and affinity, via helping with long-term growth of digital technique and every day content material programming. A briefing can be held on 28 June at 2.30 pm through Zoom and the tender closes on 12 July. MARKETING-INTERACTIVE has reached out to MSF with questions relating to the pitch.

The tender for a digital company comes months after it concluded its social media pitch in March this yr, appointing One9ninety to deal with the account. One9ninety is accountable for offering end-to-end and built-in social media advertising options for the Fb and Instagram channels of Nationwide Council on Drawback Playing. This adopted a pitch known as in January this yr which noticed 16 businesses vying for the account, together with Edelman, KRDS, Mediacorp, and Metia Group. In line with the tender doc then, the appointed social media company is required to formulate a social media technique, content material, promoting technique and campaigns.

MSF beforehand labored with Asia PR Werks in 2018 for PR duties. Seven different businesses together with Burson-Marsteller, Publicis Singapore, Ninemer Public Relations, and Tactic PR have been vying for the account then. Asia PR Werkz was tasked to boost consciousness of the Ministry’s Rehabilitation and Safety Group’s work, which included caring for and defending youngsters and weak adults from abuse, neglect and self-neglect. 

Picture courtesy: 123RF


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