Oreo’s New Advertising and marketing Technique Disguises Packaging as Ford Maverick Proprietor’s Handbook

Ford and Oreo have teamed up for a restricted version bundle providing for Oreo Thins cookies. The Ford Camo Pack goals to permit cookies to be hidden in plain sight whereas selling the brand new 2022 Ford Maverick within the course of.

The aspect of every Ford Camo Pack of Oreo Thins wears Ford branding, a picture of the Maverick, and the phrases “2022 Ford Maverick Proprietor’s Handbook”. The highest of the bundle options the picture of the grille of the Ford Maverick alongside conventional Oreo Thins branding and the message “Not on the market. Completely for hiding.” The message performs on the campaigns theme that the packaging is a part of the Oreo Thins Safety Program.

The Maverick is a recent addition to the Ford lineup slotting under the Tremendous Obligation, F-150 and Ranger. It gives consumers a commuter-friendly hybrid powertrain choice and seating for as much as 5 inside the footprint of a midsize sedan.

The cookie packaging is designed to seem like the Maverick proprietor’s handbook.
Ford Motor Firm

Maverick designers handled themselves to copious packs of Oreo cookies throughout the truck’s improvement. The Maverick crew’s collaboration room had a pantry full of the cookies to assist gas their creativity. In whole, throughout the truck’s design and engineering interval, the Maverick crew ate over 100 packs of Oreo cookies, sticking the empty packaging to the wall every time one was completed.

Like Ford, the Oreo model has a protracted historical past in America. Nabisco launched the primary model of the cookie on March 6, 1912, 4 years after the Ford Mannequin T was dropped at market. Through the years greater than 85 flavors of Oreo cookies have been bought.

Starting July 14, events can enter to obtain an Oreo Thins Camo Pack. To take action, social media customers ought to share their most artistic Oreo Thins hiding locations on Instagram and Twitter utilizing #THINSProtectionProgram.

A restricted variety of Camo Packs might be given away on a first-come, first-serve foundation whereas provides final.

Oreo Wall Ford Maverick Pantry
Ford’s engineers devoured packs of Oreo cookies throughout improvement of the Maverick.
Ford Motor Firm

One grand prize winner will obtain $25,000 for sharing their hiding place. That is sufficient cash to buy a brand new Maverick as soon as it goes on sale later this 12 months.

The sweepstakes runs via July 23.

This is not the one partnership Oreo has entered into that resulted in a singular bundle. Inexperienced Big, Higher Houses & Gardens and Hanes even have created any such packaging for a similar kind of product.


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