Over the previous yr, vogue collections have been proven primarily via video and ultra-limited, socially distanced reside displays because of the ongoing pandemic. Now, a drive-in runway present might be added to the style world’s inventive workarounds because of French vogue model Coperni.
Fashions stroll between rows of automobiles at Coperni’s autumn-winter 2021 present, staged on the AccorHotels Enviornment in Paris. Credit score: ANNE-CHRISTINE POUJOULAT/AFP/AFP through Getty Pictures
Due to the restrictions round journey and gathering, the drive-in format was the “finest approach to do one thing [creative] whereas being secure on the similar time,” mentioned Vaillant in a video interview earlier than the present.
A mannequin presents a creation for Coperni’s autumn-winter 2021 assortment. Credit score: ANNE-CHRISTINE POUJOULAT/AFP/AFP through Getty Pictures
Although on-line streaming helped share the gathering with a wider viewers, Meyer mentioned the small attendee record — a mixture of journalists, celebrities, influencers and buddies — was an integral a part of the present.
“Since a yr in the past, we have all been caught in entrance of our iPhone and within the digital world. Typically, it is necessary to really feel the (sense of) humanity and to share an expertise,” he mentioned. “I feel (the runway format is) the most effective celebration of vogue, and we have to hold this second as a result of it is magical.”
Coperni’s newest assortment was impressed by Paris’ nightlife and the consolation of an evening in. Credit score: ANNE-CHRISTINE POUJOULAT/AFP/AFP through Getty Pictures
“It is a solution to what we live (via) now, as a result of on one facet we actually need to be horny once more and to have enjoyable… and on the opposite facet, we have been sporting pajamas for a yr,” Vaillant defined. “We need to mix these two silhouettes and two points.”
Fashions pose backstage previous to the present. Credit score: ANNE-CHRISTINE POUJOULAT/AFP/AFP through Getty Pictures
The drive-in runway is not the primary time Meyer and Vaillant challenged the conventions of the runway present. In September 2019, Coperni skipped the runway and projected their spring-summer 2020 assortment onto the partitions of Apple’s Champs-Élysées retailer throughout a public discuss; and for his or her spring-summer 2021 season, they invited mask-wearing friends to the rooftop of the 690-foot Tour Montparnasse — one in every of Paris’ tallest buildings.