Paris Style Week: Coperni transforms a colossal enviornment right into a drive-in runway

Over the previous yr, vogue collections have been proven primarily via video and ultra-limited, socially distanced reside displays because of the ongoing pandemic. Now, a drive-in runway present might be added to the style world’s inventive workarounds because of French vogue model Coperni.

On Thursday, throughout Paris Style Week, Coperni co-founders Sébastien Meyer and Arnaud Vaillant ushered in a fleet of 36 automobiles carrying 70 friends into the 20,100-seat AccorHotels Enviornment in Paris. Drivers used their headlights to light up fashions strolling down between them within the model’s autumn-winter 2021 assortment.

Fashions stroll between rows of automobiles at Coperni’s autumn-winter 2021 present, staged on the AccorHotels Enviornment in Paris. Credit score: ANNE-CHRISTINE POUJOULAT/AFP/AFP through Getty Pictures

The present was reside streamed completely on Instagram utilizing the app’s new Reside Rooms characteristic, which allowed the designers to movie from three totally different views concurrently. Telephones recorded the scene on the runway and backstage, whereas vogue commentator Louis Pisano shared his view — in addition to his off-the-cuff commentary — from inside one of many automobiles.

Due to the restrictions round journey and gathering, the drive-in format was the “finest approach to do one thing [creative] whereas being secure on the similar time,” mentioned Vaillant in a video interview earlier than the present.

A model presents a creation for Coperni's autumn-winter 2021 collection.

A mannequin presents a creation for Coperni’s autumn-winter 2021 assortment. Credit score: ANNE-CHRISTINE POUJOULAT/AFP/AFP through Getty Pictures

Although on-line streaming helped share the gathering with a wider viewers, Meyer mentioned the small attendee record — a mixture of journalists, celebrities, influencers and buddies — was an integral a part of the present.

“Since a yr in the past, we have all been caught in entrance of our iPhone and within the digital world. Typically, it is necessary to really feel the (sense of) humanity and to share an expertise,” he mentioned. “I feel (the runway format is) the most effective celebration of vogue, and we have to hold this second as a result of it is magical.”

Coperni's latest collection was inspired by Paris' nightlife and the comfort of  a night in.

Coperni’s newest assortment was impressed by Paris’ nightlife and the consolation of an evening in. Credit score: ANNE-CHRISTINE POUJOULAT/AFP/AFP through Getty Pictures

The gathering, the designers defined, was a two-pronged ode to the evening, impressed by each Paris’ pre-Covid-19 nightlife scene (the techno soundtrack was sorted by Clara 3000, a DJ and good friend of the duo) and the consolation of an evening in. That meant outfits leapt from skin-tight mini clothes, thigh-high leather-based boots and bold-shouldered blazers to flowing trousers and assertion coats reduce from fluffy materials.

“It is a solution to what we live (via) now, as a result of on one facet we actually need to be horny once more and to have enjoyable… and on the opposite facet, we have been sporting pajamas for a yr,” Vaillant defined. “We need to mix these two silhouettes and two points.”

Models pose backstage prior to the show.

Fashions pose backstage previous to the present. Credit score: ANNE-CHRISTINE POUJOULAT/AFP/AFP through Getty Pictures

The drive-in runway is not the primary time Meyer and Vaillant challenged the conventions of the runway present. In September 2019, Coperni skipped the runway and projected their spring-summer 2020 assortment onto the partitions of Apple’s Champs-Élysées retailer throughout a public discuss; and for his or her spring-summer 2021 season, they invited mask-wearing friends to the rooftop of the 690-foot Tour Montparnasse — one in every of Paris’ tallest buildings.

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