Meadow Walker is signed to DNA Fashions in New York and kicked off the yr with an advert marketing campaign for Proenza Schouler’s Pre-Fall 2021 assortment, adopted by the label’s runway present at New York Vogue Week.
Meadow Walker opened Givenchy’s autumn-winter 2021 presentation. Credit score: Givenchy
The ten-minute Givenchy video Walker seems in transports viewers to an industrial house that mixes trend with underground nightlife. Female and male fashions navigate maze-like metallic walkways earlier than Walker is spotlit from above, starting the procession. Within the huge house, they stomp to the driving sounds of Robert Hood, a producer and DJ who hails from Detroit and is named one of many founding fathers of minimal techno. The autumn-winter 2021 ready-to-wear assortment options layered silhouettes in principally black and lotions, together with outsized outwear and tailor-made blazers, together with particulars that embody architectural shoulders and harnesses.
The gathering “is a mixture of lavishness and austerity,” Givenchy stated in a press assertion. Credit score: Givenchy
“In some ways, this assortment is a couple of fixed rigidity between two worlds. It is about discovering private which means in troublesome circumstances; it is about sincerity in what we do slightly than technique,” Williams stated in a press assertion. “We needed to carry a way of lived actuality alongside precision, class and extravagance within the clothes and appears. In the end, trend for us is a approach of being, feeling and connecting slightly than a sport to be performed. It is nearly like monumentalising the on a regular basis, filling it with emotion — like music you’ll be able to put on.”
Layered appears to be like with outsized outerwear have been punctuated by skin-revealing knits and clothes. Credit score: Givenchy
Williams — who is understood for his streetwear model 1017 Alyx 9SM, in addition to his work for Woman Gaga’s Haus of Gaga — was appointed Givenchy’s inventive director final yr after Clare Waight Keller stepped down from the position. The French luxurious label’s first marketing campaign underneath Williams’ course was launched for the spring-summer 2021 assortment and featured the imagery of Williams’ longtime collaborator, British photographer Nick Knight.
The ten-minute movie takes place in an unlimited industrial house with the thumping sounds of minimal techno. Credit score: Givenchy
When Williams joined Givenchy, he signaled the course he would take, saying in a press release that he was wanting ahead to transferring the label “into a brand new period based mostly on modernity and inclusivity.”
“In these unprecedented instances for the world, I wish to ship a message of hope, along with my neighborhood and colleagues, and intend to contribute towards constructive change,” he stated.