Pew Analysis reveals its 2021 social media utilization traits

Though some rivals stole its shine because the dominant social media platform, Fb nonetheless had probably the most day by day utilization, the newest Pew Analysis traits present.

Pew’s 2021 social media utilization survey had 1,502 US respondents. It requested them about a few of their social media habits.

The examine revealed key shifts and traits within the adoption and utilization of social media platforms.

With the pandemic, the previous yr noticed most platforms rise in utilization. The information reveals the large gamers are nonetheless atop. However different apps are gaining floor.

Pew studies YouTube and Fb as the most well-liked social apps amongst US customers, by a big margin.

“YouTube and Fb proceed to dominate the web panorama, with 81% and 69%, respectively, reporting ever utilizing these websites. And YouTube and Reddit have been the one two platforms measured that noticed statistically important progress since 2019, when the Heart final polled on this matter through a cellphone survey,” says Pew.

Fb utilization has not budged since the final replace. And YouTube has elevated 8%.

Reddit adoption price has risen by 7% amongst respondents. It highlights the potential of Reddit. The platform has ramped up efforts to clear up and improve its mainstream enchantment.

Pew’s knowledge reveals that 40% of US adults use Instagram. And round 30% of these surveyed are on LinkedIn and Pinterest. TikTok nonetheless has a big presence with 21% of the inhabitants utilizing it.

Pew notes that Snapchat and TikTok have discovered their area of interest with youthful consumer teams.

“Whilst different platforms don’t almost match the general attain of YouTube or Fb, there are specific websites or apps, most notably Instagram, Snapchat and TikTok, which have an particularly sturdy following amongst younger adults. In truth, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), whereas roughly half say the identical for TikTok,” says Pew.

Fb has been purported to have misplaced floor to different apps. However Pew’s knowledge reveals it nonetheless has probably the most day by day utilization. It beat Snapchat and Fb-owned Instagram.

Whereas individuals nonetheless verify Fb often day by day, the typical utilization time might have dropped.

Backside of Kind

Fb has change into a default communications software for many respondents. It informs about key occasions within the lives of household and associates, resembling birthdays, vital bulletins, and extra. It means most individuals verify Fb each morning.

Many customers would additionally spend time consuming content material on TikTok and/or Instagram. These platforms have direct entry to extra participating, immersive content material to spend time round with today.

Different key info

  • About half of Black and Hispanic People actively use Instagram, whereas White People have smaller shares
  • About half of adults with a bachelor’s or superior diploma use LinkedIn, whereas these with some faculty expertise or much less have considerably smaller shares
  • Ladies dominate Pinterest utilization over males at 46% and 16% respectively

The numbers gravitate to your goal market. For those who’re inactive to those platforms, replace your advertising technique. 

You’ll be able to learn Pew Analysis’s report right here.


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