SA couple’s crayons for various pores and skin colors are actually promoting out in shops all over the world

Color Me Children. Picture provided.

  • A Cape City couple launched a variety of kids’s crayons that higher symbolize human pores and skin tones.
  • The crayons are available in a variety of 12 pores and skin colors and have been the results of a trainer’s frustration with an absence of consultant studying aids.
  • They’ve now offered 60,000 packs in lower than a 12 months.
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A husband and spouse group from Cape City launched a set of kids’s crayons that higher symbolize human pores and skin colors – and thru phrase of mouth gross sales and a surprisingly massive following on Instagram, they’ve offered tens of hundreds of packs each by way of their web site, and in shops in South Africa and overseas.

Color Me Children was borne out of trainer Kylee Faure’s frustration with the restricted studying support choices in South Africa – and specifically almost about crayons that got here in colors consultant solely of a small collection of pores and skin tones.

“Kylee would come house and sometimes categorical her frustrations round an absence of sensible, usable aids to assist the kids in her class categorical and perceive variety,” says husband and enterprise associate Justin. “So lastly we stated ‘OK, so let’s do one thing about it!’”

The couple had no expertise within the crayon or manufacturing business, and so in 2019 set about determining methods to go about making, packaging, advertising and marketing, and distributing their product. 

Faure says the early days concerned “a variety of analysis, inside South Africa and overseas”, earlier than “contacting numerous producers, calculating prices to see if this was a possible train, after which truly biting the bullet utilizing our personal financial savings to get them made.” 

By that stage Faure says they’d invested a lot emotionally into the challenge, they usually’d seen how missing merchandise like these have been available on the market, that they realised they needed to maintain pushing on.

“It was not a fast course of in any respect, and solely then we started the backwards and forwards with formulation and shade choice,” says Faure.

A part of the preliminary complexity was truly determining an answer to the issue they’d recognized – narrowing down hundreds of potential pores and skin tones right into a single crayon field of 12 that met their variety targets.

“We went about taking a look at Pantone colors, and a research of pores and skin tone Pantones,” says Justin Faure. “From there we trialled and addressed lots of of pattern shades, from fairest to darkest attainable. We then reworked sure formulation, eradicated the much less lifelike shades, and tried to reach at our 12 usable shades that intention to symbolize the most important cross part of individuals.”

With pores and skin colors recognized, they then explored choices to make their thought a actuality. The couple initially hope to fabricate the crayons regionally, which proved financially prohibitive, and so reached out to worldwide producers. 

Colour Me Kids. Image supplied.

Color Me Children. Picture provided.

“[We] examined a variety of samples and studied their formulation to evaluate high quality. Ultimately we reached the purpose the place it was a call to not get them made in any respect, or have them manufactured overseas, making it reasonably priced and accessible to all kids. We went with the latter, as that was our objective,” says  Faure.

The merchandise have been an nearly instant hit. They launched the primary batch of Color Me Crayons in the course of South Africa’s first onerous Covid-19 lockdown in 2020, which in hindsight Faure thinks may very well have given them an early enhance. 

Colour Me Kids. Image supplied.

Color Me Children. Picture provided.

“I believe on account of a variety of house education it could have truly contributed to our particular person gross sales, which then grew consciousness of our model,” he says. 

Since then, gross sales have grown “in a completely natural manner”, by way of phrase of mouth and the Color Me Children Instagram web page, that they nonetheless handle and submit to themselves.

Colour Me Kids. Image supplied.

Kylee and Justin Faure. Picture provided.

“We needed to upscale a lot sooner than anticipated, and needed to outsource points like distribution and fulfilment in an effort to sustain. This has enabled us to begin the event on different merchandise, which has been wonderful,” says Faure.

Lower than 12 months from their first launch the couple has offered over 20,000 packs of their crayons in South Africa, they usually’ve shipped an additional 20,000 to the UK and 20,000 to america. 

The merchandise are stocked in roughly 200 shops throughout South Africa, and in shops as far afield as London, New York, Lisbon, California, Vienna, and Amsterdam.

“Kylee will say she wasn’t stunned by the demand for the product – she was nicely conscious of the necessity and the demand matches that,” Justin says. “However I’ve been blown away with the demand, which additional speaks to Kylee’s imaginative and prescient. I by no means noticed it spreading internationally as shortly because it has, however as soon as it began to, I quickly realised there actually was a large want for merchandise like ours.”

They’ve put all earnings straight again into the enterprise, and have labored till 21:00 most nights as they meet their obligations with current stockists and look to continually broaden their providing.

“All through this course of we stated to one another that our merchandise have so as to add worth in any manner attainable. So past the message, the value level, a portion of the revenue going to charity, and the standard, all the pieces had so as to add worth not directly. We fought for that,” Justin Faure says.

As Color Me Children approaches the 100,000 gross sales mark, Faure says their mission is past merely growing their earnings.

“Our dream is to have a complete product line that turns into synonymous with variety and belonging. That Color Me Children really feel good in their very own pores and skin! The extra money generated, the extra merchandise we are able to create which is the final word objective.”

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