SoundExchange – VP, Model Advertising & Trade Engagement (US)

SoundExchange is conducting a seek for a VP, Model Advertising & Trade Engagement to steer the corporate’s advertising and engagement follow.


As Head of Model Advertising & Trade Engagement, the place will outline, lead and execute complete advertising outreach methods and campaigns to construct consciousness of and engagement with SoundExchange amongst music creators and music business stakeholders.  Moreover, this place is answerable for branding and design.

The place will function an government member within the workplace of Company Affairs reporting to the Chief Advertising & Communications Officer and shall be primarily based in New York (most popular) or Los Angeles.

With this particular person’s assist, SoundExchange will successfully interact and develop its roster of greater than 200,000 recording artists’ and grasp rights homeowners’, and improve consciousness of the corporate’s essential function in accumulating and distributing digital efficiency royalties on their behalf.

Core Duties:

  • Annual strategic advertising plans and execution roadmaps aligned with measurable KPIs
  • Membership outreach and development technique in assist of SoundExchange’s portfolio of 200,000+ artists and grasp rights homeowners
  • Advertising engagement technique and execution, inclusive of paid media campaigns, influencer advertising campaigns, social media campaigns, and extra
  • Experiential and occasion technique and execution, inclusive of owned and operated and sponsored/co-branded activations, occasions, and experiences
  • Label and Writer relations and partnership technique and execution, inclusive of main and unbiased throughout all genres
  • Artist assist and relationship administration efforts, inclusive of outreach to artists and administration groups
  • Social media and digital content material growth and administration throughout all artist-facing platforms (Instagram, Twitter)
  • Trade partnership and engagement methods, inclusive of key business occasions, conferences, talking engagements, advisory boards, organizations, and alliances
  • Growth and stewardship of SoundExchange branding and growth of selling supplies and belongings, inclusive of branded movies, graphics, campaigns, shows, designed merchandise, and so forth.
  • Administration of exterior company companions and consultants
  • 15+ years of progressive management expertise in model, client, engagement, and/or influencer advertising
  • Music business expertise required
  • Robust contacts throughout labels, administration groups, music business associations, and different music stakeholders
  • Knack for artistic and out of the field marketing campaign ideation
  • Confirmed management and other people administration expertise, with expertise main a workforce of selling professionals in numerous geographic places
  • Vital digital and social media expertise, with means to adapt to new platforms
  • Robust undertaking administration expertise and confirmed means to navigate a fluid and dynamic atmosphere with a number of priorities and deadlines
Present Workforce:
  • Sr. Director/Trade Engagement, Director/Trade Engagement, Supervisor/Trade Engagement, Sr. Supervisor/Advertising Operations, Specialist/Advertising Operations, Artistic Director, Artwork Designer

To use, please ship a canopy letter and résumé to

Click on right here to be taught extra about SoundExchange.


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