Storytelling Can Dramatically Change Your Enterprise

Find out how entrepreneurs can use filmmaking as a instrument for dramatic progress.

6 min learn

Opinions expressed by Entrepreneur contributors are their very own.

It is 2007. Whereas attending a know-how convention, I used to be launched to the world of know-how filmmaking. What’s know-how filmmaking? I am glad you requested. I might have by no means thought that there existed a selected style of filmmaking inside know-how circles, which captured many alternative themes, from following entrepreneurs and their journey to the most recent breaking tales that captured knew modern concepts and past.

After that, I used to be bitten by the film bug. However what did I actually learn about filmmaking? Actually nothing. I had dabbled into skilled pictures for a number of years and that was it. I used to be a stills man, a body particular person, however probably not a movement particular person. Typically you encounter one thing so profound in life that it utterly modifications the course of the place you are headed, and primarily who you might be. In my complete profession, I’ve discovered many of those twists and turns which have taken me into a brand new space of exploration and helped me change what I used to be doing to make issues higher. Filmmaking has been one among them.

Associated: Hollywood Storytelling Secrets and techniques That Will Make You a Extra Inspiring Chief

Lengthy story quick, I received tremendous fascinated by filmmaking — and primarily storytelling. How might you weave a story round one thing that may assist inform a fascinating story and the way can that change the lives of those that would watch such a movie? On this article, I offers you 5 steps to make use of storytelling as leverage to do many good issues, one among them being dramatically altering outcomes for your small business.

Now it’s possible you’ll suppose filmmaking is complicated and you actually haven’t got concepts that would remodel or translate into a visible work. Undoubtedly filmmaking is sophisticated, however there are a lot of methods to simplify the message and the supply — and get folks to observe it. 

Earlier than I share all my secrets and techniques, I simply needed to place it on the market that my first documentary movie was Blockchain Metropolis, which was launched on Amazon Prime Video in 2019. My second documentary, GX Now, was just lately launched on Amazon Prime Video as properly. My third documentary is AI the Subsequent Frontier, the story of synthetic intelligence and the place we’re headed as humanity. It is scheduled to be launched on the finish of 2021.

Listed here are my insights that will assist:

  1. Somebody has mentioned {that a} image is value 1,000 phrases. That is true, however a video is value 1,000,000 photos. Video has an especially highly effective manner of fascinating viewers, that’s when you have the precise story to inform. There isn’t a doubt in my thoughts — and given my expertise with three completely different documentaries — that video is one of the best ways to ship a message or create an understanding of one thing that you just wish to inform your audiences about.
  2. Filmmaking is extra easy than it appears. An unbiased filmmaker takes an concept, builds a story round it, and finds a technique to make the story take form. This includes budgets, financing the movie, reserving expertise, interviews, crew choice and 100 different stuff you would have by no means imagined that you’d be doing. With my three documentaries, I’ve traveled to greater than 15 nations with zero crew together with me. I managed to create a system of working with native crews and that labored properly. It is all about simplifying the complexity and making it give you the results you want. 
  3. Hold the top objective in thoughts. Filmmaking or video narrative creation just isn’t a couple of quick shot at success or being well-known. It is about grueling work to ensure your message reaches these you are feeling ought to learn about what you wish to discuss. In case you are so obsessed with your story and what you need others to know, preserve the top objective in thoughts. That is additionally a heads up that the journey of being a filmmaker just isn’t going to be straightforward, however the vacation spot is unquestionably a lot lovely than you could possibly ever anticipate.
  4. There’s a steep studying curve if you’re not uncovered to issues like venture administration, storytelling, artistic writing and speaking with others. The trail by no means will get simpler. If it was straightforward, everybody could be doing it. Anticipate plenty of failures and much more studying alongside the best way. Nonetheless, I personally grew lots on account of these experiences and that helped me suppose extra creatively. 
  5. Get began. As an entrepreneur, in case you sit nonetheless and preserve simply fascinated about tomorrow, nothing will occur. We all know already that motion reaps the reward. Until you do issues that set you other than others, you’ll carry on getting the outcomes you will have had to date. Experiment with making a video for YouTube, then transfer to create a brief sequence after which maybe a much bigger venture. The purpose is to get began. 

Associated: How Your Origin Story Connects You With Your Viewers

Right now, video creation is prospering. There’s ample expertise out there that may allow you to with each side of making a video. Listed here are the highest 5 info about video.

  • 81% of companies use video as a advertising and marketing instrument — up from 63% during the last 12 months. (Hubspot)

  • 6 out of 10 folks would reasonably watch on-line movies than tv. (Google)

  • Cellular video consumption rises by 100% yearly. (Insivia)

  • By 2022, on-line movies will make up greater than 82% of all shopper web site visitors — 15 occasions larger than it was in 2017. (Cisco)

  • 78% of individuals watch on-line movies each week, and 55% view on-line movies day-after-day. (HubSpot)

So right here is the billion-dollar query. If video demand is rising at an astronomical tempo and if the video is the highest medium of engagement, the place ought to your advertising and marketing {dollars} go?

Try my documentary movies on Amazon Prime or YouTube to get an concept of the kind of work I’ve put into my storytelling over the previous couple of years. It doesn’t matter if you’re a restaurant proprietor, an accountant, a banker, a automotive restore storage or a realtor. You could have a singular story within you that may be advised to the world exterior. It will possibly assist others overcome obstacles they’re at the moment going through or study one thing new. The probabilities are countless.


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