The 8 Greatest Instagram Analytics Instruments (And Metrics to Observe)

Any profitable technique requires 4 parts: goal-setting, implementation, evaluation and refinement. Instagram analytics deal with the evaluation portion of this equation for social entrepreneurs.

Good Instagram analytics instruments show you how to perceive how your Instagram efforts are paying off. You may study what’s working and what’s not. You then transfer onto the refinement portion of the technique, tweaking your efforts to spice up your outcomes and enhance ROI.

Let’s have a look at a number of the finest Instagram analytics app choices, and an important Instagram metrics it’s worthwhile to observe.

Instagram analytics instruments

1. Instagram Insights

Should you’re utilizing an Instagram Enterprise or Creator account, you may have entry to this built-in Instagram analytics app.

(Should you’re nonetheless utilizing a private account, take a look at our step-by-step directions to change over to an Instagram Enterprise account now.)

This native analytics instrument throughout the Instagram app supplies insights into your account efficiency, together with attain, engagement, followers, and Instagram advertisements. We’ll present you precisely how one can see Instagram analytics utilizing Insights later on this submit.

Insights is a good Instagram analytics free instrument, but it surely is probably not one of the best Instagram analytics app for severe social entrepreneurs. For extra strong, longer-term monitoring, or to export your information for a social media report, you’ll want to take a look at different Instagram analytics instruments.

Hootsuite Analytics lets you observe Instagram analytics in additional element than the native Instagram Insights.

Supply: Hootsuite

Positive, we could also be biased, however for the file, listed below are some issues that the Hootsuite Analytics dashboard can do this Instagram can’t:

  • Present you information from the distant previous
  • Evaluate metrics over particular time intervals to get a historic perspective
  • Generate downloadable customized experiences
  • Have a look at particular submit efficiency utilizing your most well-liked metrics
  • Monitor your account’s response time in customer support conversations
  • Rank Instagram feedback by sentiment (optimistic or unfavourable)

Be taught extra about Hootsuite Analytics right here:

Hootsuite Affect lets you examine metrics for various social accounts aspect by aspect. It additionally supplies detailed ROI evaluation for each natural and paid Instagram exercise, together with IGTV.

Keep in mind how we stated proper up on the high that refining your technique is a key a part of utilizing analytics to enhance? Hootsuite Affect can present customized suggestions for refining your technique primarily based in your particular targets.

That is one other native Instagram enterprise analytics instrument. Nevertheless, as an alternative of being constructed into the cellular Instagram app, Creator Studio works in your laptop.

Creator Studio provides you entry to a lot of the identical metrics as Instagram Insights, however just for a seven-day window.

Creator Studio interactions

Supply: Creator Studio

One neat analytics function of Creator Studio is the Calendar view, the place you possibly can see at a look precisely whenever you posted to Instagram.

Should you’re a member of Model Collabs Supervisor, it’s also possible to observe your model collaboration metrics right here in Creator Studio. We’ve received a full weblog submit on how one can use Creator Studio that walks you thru all of the methods you should use it along with your Instagram Enterprise or Creator account.

Begin with Iconosquare’s Instagram audit for enterprise accounts. This Instagram analytics free instrument supplies information in your attain, engagement, likes, saves and extra. It additionally supplies info on how your Instagram metrics stack up towards the common charges on the platform.

Iconosquare Instagram Audit

Supply: Iconosquare

Iconosquare additionally gives a free trial of their professional dashboard. You’ll get all the usual metrics: engagement charges, follower stats, Tales information, et cetera.

Keyhole focuses on Instagram hashtag analytics and key phrase monitoring, together with all the standard Instagram metrics.

Keyhole dashboard

Supply: Keyhole

It’s helpful for monitoring promotions, branded hashtags, and Instagram contests in real-time. It’s additionally a great tool to trace Instagram analytics whenever you work with influencers.

Phlanx gives a free, easy-to-use Instagram engagement calculator. The useful factor is you should use it to verify your individual account, or another person’s. Meaning you should use it to pre-screen potential influencers and model ambassadors.

All you need to do is sort in any Instagram deal with to see whole followers, engagement fee, and common likes and feedback per submit.

Phlanx Instagram engagement calculator

Supply: Phlanx

8. Fb Adverts Supervisor

Should you’re working paid campaigns on Instagram, Fb Adverts Supervisor is a key useful resource in your analytics toolbox. It supplies efficiency and price info for all of the advertisements you place on the Fb household of merchandise, together with Instagram.

You may get efficiency info in your Instagram promotions inside Instagram Insights, however to carry out a radical value evaluation, you’ll wish to incorporate Adverts Supervisor as effectively.

Tips on how to see your Instagram analytics

Right here’s the place to seek out all of your Instagram metrics throughout the Instagram app.

Keep in mind, you want a Enterprise or Creator profile to entry analytics. Right here’s a fast video overview:

Instagram account analytics

Let’s begin with the overview metrics in your Instagram profile.

1. Within the app, go to your profile.

2. Faucet the hamburger icon within the high proper nook.

Instagram profile hamburger icon

3. Faucet Insights


4. View your content material overview, together with accounts reached, content material interactions, whole followers and content material shared.

Recent highlights overview

Supply: Instagram

Within the high menu, you possibly can select whether or not to view these Instagram metrics for the final 7 or final 30 days.

Instagram followers analytics

From the overview display screen, scroll all the way down to Your Viewers and click on See All. You’ll see an outline of your follower development, adopted by particulars in your viewers demographics.

You’ll discover a great deal of helpful info on this display screen, together with your viewers’s:

  • Prime 5 places (metropolis or nation)
  • Age vary (total or damaged down by gender)
  • Gender
  • Most lively occasions (by hour or day)

audience demographics

Along with monitoring your follower development metrics, that is invaluable information for planning when to submit on Instagram in addition to guiding your content material technique.

Instagram submit analytics

From the overview analytics display screen, scroll all the way down to Content material You Shared, then click on the proper arrow subsequent to your variety of posts.

It will deliver up an inventory of all of your posts, sorted by the metric you select. The default is attain, however you possibly can select from a protracted record of metrics, together with feedback, follows, shares, and extra.

You may select timeframes from 7 days as much as 2 years, and filter by submit sort (pictures, movies, carousel posts, or all posts).

post analytics select post type

It’s also possible to discover the analytics for any particular person Instagram submit by clicking the View Insights hyperlink beneath the submit in your feed.

mountains photo view insights

Supply: Instagram

It will deliver up somewhat pop-up field exhibiting the full likes, feedback, saves, direct message shares, profile visits and attain.

total likes, comments, saves, direct message shares, profile visits and reach

Supply: Instagram

Instagram Tales analytics

From the overview analytics display screen, scroll all the way down to Content material You Shared, then click on the proper arrow subsequent to your variety of Tales.

Similar to in your posts, you possibly can see attain, impressions, and so forth. It’s also possible to see exits, forwards, and different Tales-specific metrics. You may view a time vary from 7 to 30 days.

Stories analytics

Supply: Instagram

For extra particulars, we’ve received an entire weblog submit that can assist you take advantage of your Instagram Tales analytics.

IGTV analytics

From the overview analytics display screen, scroll all the way down to IGTV Movies and click on the proper arrow subsequent to your variety of movies.

Once more, you possibly can see the usual metrics like attain, likes, and feedback. It’s also possible to select to view IGTV-specific metrics like common proportion watched, video views, and video interactions.

You may select a time interval from 7 days to 2 years.

Reels analytics

As of Might 2021, Reels analytics are included within the Attain breakdown in Instagram Insights. To entry it, faucet the proper arrow subsequent to Accounts Reached within the overview display screen.

Right here, you will note how Reels carried out in comparison with different content material sorts during the last 7 or 30 days. This part additionally features a rating of your high Reels.

Reels analytics

Supply: Instagram

To view insights particular to Reels solely, scroll all the way down to Reels within the Insights overview display screen and faucet the proper arrow subsequent to your variety of Reels. Right here, you possibly can see all your Reels efficiency metrics in a single place.

To verify in on the efficiency of a particular Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display screen, then faucet Insights.

Reel insights and interactions

Supply: Instagram

For extra info, take a look at our information to utilizing Reels Insights to make higher content material.

Stay analytics

The Might 2021 Instagram replace additionally introduced Stay analytics to Insights.

To entry Stay Insights, go to the overview analytics display screen, scroll all the way down to Stay and click on the proper arrow subsequent to your variety of streams. Right here, you will note metrics associated to Stay streams: accounts reached, peak concurrent viewers, feedback and shares.

Instagram Live analytics

Supply: Instagram

Tips on how to entry Instagram analytics on desktop

Navigating by way of analytics in your telephone is nice for fast, on-the-go monitoring of your Instagram metrics, but it surely’s not the best whenever you’re making an attempt to research your information or create a social media report.

Happily, it’s also possible to entry your analytics in your laptop by way of Hootsuite Analytics and Hootsuite Affect.

1. Go to your Hootsuite dashboard, and click on the Analytics icon within the sidebar.

Hootsuite dashboard analytics

2. Choose your Instagram Overview (for those who haven’t already, observe these steps to attach your account)

Choose your date vary, overview your metrics, and schedule any experiences you want.

Necessary Instagram metrics to trace

Feeling somewhat overwhelmed? With a lot info out there, it may be powerful to determine which information actually issues in your model.

Right here, we break down which Instagram metrics you need to observe to succeed in the targets that matter to you.

Account metrics

Engagement fee

Tips on how to calculate engagement fee:

Common throughout all posts: [Post interactions ÷ total follower count (or impressions) ✕ 100]

This metric is a baseline for evaluating how effectively your content material is resonating along with your viewers and provoking motion. Word that this proportion will typically dip as you acquire extra followers.

Nearly all analytics instruments will calculate this quantity in your account, in addition to for every submit.

As a result of some consultants assume the variety of impressions is a greater comparability than follower rely, you may get a distinct proportion from totally different calculators.

Professional tip: If you wish to get granular, right here’s a breakdown of all of the alternative ways to calculate engagement fee.

Follower development fee

Tips on how to calculate follower development fee:

Variety of followers gained ÷ earlier variety of followers ✕ 100

Should you don’t observe development over time, your follower rely is just about only a self-importance metric. That’s a wasted alternative, as a result of no different Instagram metric has an even bigger influence on natural attain.

(If one in all your targets is growing model consciousness, take a look at our suggestions for getting extra Instagram followers.)

Web site referral site visitors

The quantity of people that go to your web site from Instagram.

Monitoring the circulate of site visitors from Instagram to your web site is essential if you wish to improve your Instagram ROI.

There are three essential methods to measure web site site visitors from Instagram:

  1. Observe the variety of folks clicking the hyperlink in your bio;
  2. Observe the variety of folks swiping up in Instagram Tales;
  3. Use UTM parameters in your hyperlinks. (UTM parameters can seize information from anybody who’s copy/pasted the hyperlink into their browser, messaged it to a buddy, or been referred by an influencer.)

Professional tip: If tracing buyer motion alongside the shopping for journey sounds nice, however sophisticated, we advocate you check out Hootsuite Affect.

Particular person submit metrics

Publish engagement fee

Tips on how to calculate submit engagement fee:

Publish interactions / whole follower rely (or impressions) ✕ 100

Engagements (likes, feedback, and saves) present that you simply’re connecting with followers on Instagram. Some social media consultants prioritize feedback over likes as a result of they take extra effort and should point out the next stage of curiosity.

Publish remark fee

Tips on how to calculate submit remark fee:

Publish feedback ÷ whole follower rely (or impressions) ✕ 100

A like is pretty simple to dish out, whereas you’ll wish to take note of the individuals who take the step to go away a remark in your submit.

In case your targets contain constructing loyalty, or nurturing relationships, rely feedback individually from total engagements, and work to carry that quantity particularly.

Professional Tip: Cross-reference remark counts towards message sentiment in your social listening instrument to verify not simply whether or not your content material is resonating, however how.


The entire variety of occasions your submit was served to Instagram customers.

The variety of impressions a submit earns can point out how effectively you’re selling your account and content material.

Are you choosing the proper hashtags? Cross-promoting successfully? Have you ever thought of selling your posts with some advert spend?

Regulate this quantity. Particularly in case your aim is constructing consciousness on the high of the gross sales funnel.


The entire variety of distinctive accounts who noticed your submit.

Your natural attain is expounded to the variety of followers you may have, however that’s not the entire story. It’s additionally associated to how fascinating your content material is.

The extra partaking your content material is, the extra folks will see it. That’s why it’s key to grasp how the Instagram algorithm works.

Instagram Tales metrics

Tales engagement

Tips on how to calculate Tales engagement:

Whole actions ÷ Whole attain X 100

To measure engagement in your Tales, add up the replies, profile visits and sticker faucets earned. These optimistic interactions can inform you what you’re doing proper.

For a full rundown of Instagram Tales analytics, take a look at our information.

Completion fee

Tips on how to calculate Tales completion fee:

Quantity of people that seen the ultimate Story phase ÷ Quantity of people that seen the primary Story phase X 100.

Individuals watching your Story all through signifies your content material is connecting along with your followers.

It’s additionally a good suggestion to control all of the navigational metrics for doubtlessly unfavourable suggestions:

  • Again (a.ok.a., viewers wish to watch the Story once more—is it too quick?)
  • Ahead (a.ok.a., skip it—is it boring?)
  • Subsequent Story (a.ok.a., skip you—are you boring?)
  • Exit (a.ok.a., they went again to TikTok, ouch.)

That is nice suggestions for many who don’t thoughts somewhat powerful love. Use this info to up your sport on Instagram Tales.

IGTV metrics

Common proportion watched

How a lot of your IGTV video the common viewer sees earlier than clicking away.

The IGTV “video views” metric counts anybody who watched for greater than 3 seconds. That’s a very good indication of preliminary curiosity, but it surely’s not all that useful for monitoring how successfully your video content material related with followers.

As an alternative, observe common proportion watched to get a way of how compelling your IGTV content material actually is.

Reels metrics

Reel engagement fee

Tips on how to calculate Reel engagement fee:

Reel interactions ÷ whole follower rely (or views) ✕ 100

Add up the full Reel likes, feedback, shares and saves, then examine that to both your follower rely or the variety of viewers for the Reel.

Utilizing your follower rely on this determine gives you a way of how compelling your Reels are in your total viewers, whereas utilizing the variety of viewers gives you a greater concept of how Reels carry out towards each other.

Stay metrics

Stay engagement fee

Tips on how to calculate Stay engagement fee:

Stay interactions ÷ whole follower rely (or accounts reached) ✕ 100

Add up the full Stay feedback and shares, then examine that to both your follower rely or the variety of accounts that Stay stream reached.

Instagram Adverts metrics

Click on-through fee

Tips on how to calculate advert click-through fee:

Clicks ÷ Impressions X 100

Click on-through fee is a vital metric to trace, however do not forget that the next fee will not be all the time what you’re searching for. Should you’re paying for every click on, you wish to be certain that your advert copy correctly qualifies potential patrons so solely those that are literally occupied with your model click on by way of.


For a lot of manufacturers in ecommerce and B2B, this quantity is the final word aim. You wish to promote your product, join a brand new lead, or get an e-mail deal with.

You may observe these tangible outcomes utilizing Hootsuite Affect.

Price per consequence

Tips on how to calculate value per consequence:

Whole quantity spent ÷ variety of outcomes (for a specified time interval)

How a lot did every of these conversions value you? Regulate this quantity to be sure to don’t pay extra for a conversion than it’s price. You’ll find this information in Fb Adverts Supervisor.

Save time managing your Instagram presence with Hootsuite: Schedule posts and Tales forward of time, and monitor your efforts utilizing our complete suite of social media analytics instruments. Attempt it free right now.

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