The Final Information to Instagram Reels

Introducing Instagram Reels: a brand new technique to report 15 to 30-second clips set to music on Instagram.

If Reels sounds a bit of acquainted, you’ve doubtless seen the brand new tab take middle stage on the brand new Instagram navigation bar. And, nearly everyone seems to be evaluating Instagram Reels to TikTok!

So what’s Instagram Reels, and how will you use them in your advertising technique? Discover out every little thing you have to know in our Final Information to Instagram Reels:

Desk of Contents:

  1. What’s Instagram Reels?
  2. Why is Instagram launching Reels?
  3. The way to Create Your First Reel
  4. The way to Use Reels for Enterprise
  5. 5 Manufacturers Efficiently Utilizing Instagram Reels
  6. What’s the Way forward for IG Reels

What’s Instagram Reels?

Instagram Reels is a model new technique to create enjoyable and interesting video content material. Instagram’s newest video characteristic is on the market in the US and 50 different international locations.

Everything You Need to Know About Instagram Reels

Much like TikTok, Instagram customers can report and edit collectively 15 to 30-second video clips set to music and share them to their Tales, Discover Feed, and the brand new Reels tab on a consumer’s profile.

IG Reels Tab

With the most recent app replace, now you can discover Instagram Reels on the forefront of Instagram — taking middle stage of the brand new fundamental navigation bar. This can be a enormous change on the app, and a major push to have customers browse and share Reels extra usually.

What is Instagram Reels?

In a collection of Instagram Tales from the @creators account, Instagram defined the Reels tab as a “place to look at quick, enjoyable movies, and helps your Reels get found by new audiences on an even bigger, world stage.”

On the Reels tab, as a substitute of solely seeing Reels from accounts you comply with as you scroll, you will note Reels from well-liked and trending accounts on Instagram.

“The tab will present a deeply immersive Reels-experience with auto-play movies, with a creation entry level that opens on to the Reels digicam,” in accordance with Instagram.

On prime of seeing Reels on the brand new Reels tab, you may as well discover Reels on the Discover web page.

What is Instagram Reels?

Whereas the Reels algorithm hasn’t been locked down but, it feels much like the TikTok For You web page. It’s doubtless influenced by who you already comply with, what content material you work together with, and the place you’re positioned.

As you’re scrolling, chances are you’ll discover some Reels have a “Featured” label above the caption.

Everything You Need to Know About Instagram Reels

Based on Instagram, “If your reel is featured, you’ll obtain a notification. Featured reels are a collection of public reels chosen by Instagram that will help you uncover authentic content material we hope will entertain and encourage you.”

And identical to TikTok, in case you discover a music or audio clip you want, you possibly can faucet the music and choose “Use Audio”.

Everything You Need to Know About Instagram Reels

Take a peek on the different movies utilizing that audio and see what’s on the market. It by no means hurts to take inspiration and soar on a pattern! Customers may also choose music from an enormous library or use their very own audio.

Notice: The Instagram Reels music characteristic might not work for all Instagram accounts. 

When you discover your account doesn’t have the music characteristic, don’t panic! There are methods you possibly can work round it. Both report your individual music and audio or you possibly can edit your video outdoors of Instagram Reels.

On prime of choosing and including music, there are a variety of helpful video modifying instruments to discover. The choice to trim and delete video clips, a video countdown timer, the choice to regulate your video’s velocity, and a library of video results to select from.

Instagram Reels Editing tools

When making a Reel, you possibly can both select to movie video clips on the spot or add out of your digicam roll.

When you’re pleased with the clips, you should utilize the draw and textual content instruments and select from a collection of Instagram stickers. 

Instagram Reels stickers

Need to soar into the small print of Instagram Reels? Be taught every little thing you have to know to create your very first Instagram Reel on this helpful step-by-step video:

Why is Instagram Launching Reels?

When you’re pondering a lot of the options sound very acquainted, that’s no coincidence.

Reels could possibly be thought-about a direct response to the rising recognition of TikTok — which has surged in recognition over the past 12 months.

TikTok generated “probably the most downloads for any app ever in 1 / 4” in Q1 2020, in accordance with Adweek.

And TikTok’s core demographic is quickly altering. Whereas as soon as dominated by Gen-Z customers, Millennials now make up a larger share of TikTok’s consumer base than ever earlier than — making the platform a way more engaging proposition for advertisers.

Based on current knowledge from Comscore, the proportion of US-based TikTok customers aged between 25-34 elevated from 22.4% in January to 27.4% in April, whereas the 18-24 year-old bracket fell from 41.1% to 35.3%.

Instagram Data

Supply: Adweek

So it’s no shock that Instagram is making strikes to duplicate TikTok’s hottest options — particularly in areas the place TikTok hasn’t already amassed a powerful foothold, like Brazil.

Actually, this isn’t the primary time that Fb, Instagram’s dad or mum firm, has tried to launch a TikTok different.

Fb beforehand launched a short-form standalone app Lasso, however it has did not take off as but.

Reels, nevertheless, might have a a lot increased probability of success due to its prime positioning within the Instagram app — and the entire publicity and familiarity that comes with it.

IGTV has discovered its positioning as series-based content material, the place audiences can tune in to every episode with their favourite manufacturers. However, with Reels, it’s filling the hole of high-quality content material that’s nonetheless casual, however has longer shelflife than 24 hours.

It’s a extra dynamic and artistic alternative to showcase extra of your character and model.

There are over 1 billion lively customers already on Instagram — and if we’ve realized something from the introduction of Instagram Tales, it’s that Instagram is aware of the way to replicate a tried-and-tested format with success.

The way to Create Instagram Reels

You may entry and create Instagram Reels in 3 alternative ways: the Instagram dwelling display, the Reels tab, or the Instagram Tales digicam.

To entry via the Reels tab, faucet the digicam on the highest proper.

Everything You Need to Know About Instagram Reels

To entry via the Instagram dwelling display, faucet the “+” on the highest proper and scroll to the Reels tab on the backside of the display.

Everything you need to know about Instagram Reels

We’ll stroll you thru the steps on the way to create an Instagram Reel utilizing the Instagram Tales digicam menu.

To entry it, merely open the Instagram Tales digicam and discover the Reels icon positioned both between the default Regular mode and Create mode or on the underside menu subsequent to “Story”.

New Instagram Reels

From this display, you possibly can choose your audio by tapping the music icon:

Adding music to IG Reels

Select the velocity of your video by urgent the play icon:

Instagram Reels Timer

Resolve how lengthy you’d like your video to be by tapping the circle with 15-seconds on the left-hand facet. Whenever you press, shuffle between 15 seconds and 30 seconds.

Guide to Instagram Reels

When you’ve determined in your video size, you possibly can select how lengthy your clips will likely be by choosing the stopwatch icon. Whenever you set a timer, there’s a countdown earlier than the recording begins. You may select between a 3 second and 10-second countdown.

Change the countdown period by tapping the quantity subsequent to “Countdown”.

Everything You Need To KNow About Instagram Reels

Much like Boomerang mode, you possibly can scroll throughout to use results or AR filters to your Instagram Reels video. You may select to make use of any beforehand saved filters or you possibly can scroll to the tip and faucet “Browse Results”.

Special Effects

Both maintain down the report button to seize footage or add video footage out of your digicam roll.

Very like on TikTok, you can begin and cease recording a number of instances throughout your video by urgent and holding the report button.

IG Reels

 If you wish to trim or delete any of the clips you’ve filmed, faucet the again arrow to the fitting of the report button. Press into the person clip you wish to edit. Whenever you faucet into the clip of your alternative, both faucet the scissors to trim and the trash to delete.

When you’re pleased with the consequence, you should utilize the draw and textual content instruments and choose from quite a lot of Instagram Stickers.

Instagram Reels stickers

When completed, you possibly can edit the quilt picture with a video thumbnail or add a canopy out of your digicam roll.

Upload IG Reels

Now it’s time to share your masterpiece! You may share the Reel to your Tales, Discover Feed, and the brand new Reels tab in your profile.

Take a look at the most recent Instagram Reels tab on Instagram profiles — that is the place you will note your movies and drafts and the place your followers can go to search out your whole revealed Reels.

IG Reels Tab

Acquainted with TikTok’s Duet instrument?

Now you possibly can create comparable movies on Instagram Reels with the brand new Remix instrument!

Remix permits customers to movie side-by-side response movies. If you wish to react to a video, faucet the three dots and choose “Remix this Reel”. If that possibility is lacking from the checklist, it means the account has denied Remix entry.

Instagram Reels Tools

As soon as chosen, you possibly can movie, choose filters, and edit your Remix the very same means you’ll an everyday Reel. The one distinction? Your video takes up the fitting facet of the display, with the unique video dwelling on the left facet (with credit score to the unique creator).

Everything you need to know about instagram reels

Notice: You may allow and disable Remix entry by tapping the three dots and both choosing “Disable Remixing” or “Allow Remixing” as soon as your Reel has been revealed.

how to use instagram reels

The way to Use Instagram Reels For Enterprise

Instagram Reels is a brand new technique to construct your neighborhood and develop your attain on Instagram. It’s a enjoyable and interesting technique to share viral (and artistic!) snippets along with your viewers.

Even in its early levels, Instagram Reels is proving to be an area the place each manufacturers and creators could make waves.

Paris-based photographer Janelle Sweeney of My Paris Portraits has solely been utilizing the characteristic for a couple of weeks now and says that she’s already began to see her engagement rise.

“I’ve been sharing spots that I sometimes prefer to {photograph} — traditional lovely Paris surroundings — and my engagement on Reels has been surprisingly excessive”


When you’re already utilizing Instagram for your small business, it might be value giving Instagram Reels a strive. If TikTok’s rise to recognition is something to go by, it could possibly be value getting in on the motion, and rapidly!

Listed here are 3 ways you should utilize Instagram Reels in your advertising technique:

Instagram Reels for Enterprise #1: Create Genuine Content material that Resonates with Your Viewers

When Instagram Tales entered the scene in 2016, few might have predicted simply how profitable the enjoyable and casual ephemeral format would show to be.

If Instagram Tales is something to go off of, Reels could possibly be even greater.

Instagram Reels are designed to be quick and enjoyable and are packed stuffed with particular results that make creating charming and genuine content material critically simple.

This presents an ideal alternative for companies to point out a extra human, much less picture-perfect facet — which may be nice for constructing real relationships and strengthening neighborhood.

We spoke with Chriselle Lim (“Wealthy Mother” on TikTok) in our TikTok For Manufacturers Workshop, and he or she defined to us what number of of her Instagram followers didn’t even know she was humorous till they noticed her on TikTok.

You don’t have to avoid wasting your character for different apps, now you possibly can showcase all of it in your Instagram. All of your followers must do is slide on over to the brand new Instagram Reels tab.

And what’s even higher? You’ll attain an entire new viewers doing so. Your Reels will present up on customers’ Reels tab and identical to that, they’ll have the ability to faucet the comply with button straight away.

Instagram Reels for Enterprise #2: Share Academic Content material

Posting instructional content material is a superb place to start out — give your followers your prime 5 journey suggestions, educate them the way to get the proper picture, or present them the way to model a skirt 5 methods.

Take Paris-based meals studio, thesocialfood, for instance. They solely have a couple of Instagram Reels however they rapidly discovered their area of interest: sharing recipes with their merchandise. Take a look at beneath how they use Reels to spotlight their artisanal scorching sauce through the use of it in a fast recipe.

Additionally they included the recipe within the caption and included a number of hashtags like #hotsauce and #reelsfood.

Instagram Reels for Enterprise #3: Showcase Merchandise

Instagram Reels is a large alternative for manufacturers and companies seeking to drive consciousness and gross sales from the platform.

Instagram’s Adam Mosseri not too long ago introduced that Instagram Reels at the moment are shoppable. This implies companies can showcase merchandise and tag them straight. That is main.

Showcase merchandise as creatively as you need and inside 3-clicks, customers can truly buy your merchandise straight from the video! If a consumer is , they will faucet “View Merchandise” to study extra in regards to the product, save for later, or go forward and buy.

Particularly since Reels are pushed out on each the Discover web page and the brand new Reels tab on the principle navigation bar, customers who don’t comply with you will note your content material — that is enormous!

AnIf a consumer is within the merchandise, they will faucet “View Merchandise” to study extra in regards to the product, save for later, or go forward and buy.

Whereas we aren’t certain how the Instagram Reels algorithm works simply but, it’s a good suggestion to make use of hashtags and descriptive captions to let Instagram know what you’re speaking about.

New to Reels with solely two movies, Jonak Paris, a french footwear firm, makes use of Reels to showcase their new assortment in a enjoyable inventive means.

Seeking to optimize your Instagram Tales technique this 12 months? Take our free 45-minute Instagram Tales course to discover ways to design lovely tales and capitalize on all the most recent options.


5 Manufacturers Efficiently Utilizing Instagram Reels

Even in its infancy, Reels is proving to be an area for relatable bite-sized content material that retains you coming again for extra.

With a handful of manufacturers and companies already utilizing Reels,  some are already utilizing it to efficiently develop their enterprise (and really go viral doing so!).

#1: Sephora France

With over 300K views on every of their Reels, it looks like Sephora France has already mastered the Instagram Reels recreation!

Their Reels are a mix of charming make-up tutorials, product demos, and on-brand user-generated content material.

Additionally they do an ideal job of encouraging conversations and engagement within the feedback part — with captions like “tag a pal who you wish to buy groceries with” and “which coloration is your favourite? Remark beneath!”.

TIP: Repurpose video content material from different platforms like Instagram Tales or TikTok on your Instagram Reels!

#2: Louis Vuitton

Louis Vuitton’s Reels are prime quality, gorgeous, and tremendous inventive — and it’s working for them! Each single one among their Reels has gone viral, with a median of 5 million views.

The worldwide style model is utilizing Instagram Reels to advertise new collections. Of their newest set of Reels, they’re showcasing the #LVCruise.

Every marketing campaign Reel could be very comparable — all having the very same caption simply with a special mannequin and #LVCruise bag.

#3: My Paris Portraits

Journey inspo and wanderlust areas are already well-liked on Instagram, and My Paris Portraits is aware of precisely the way to capitalize on it utilizing Instagram Reels.

In easy and quick Reels, My Paris Portraits tells a narrative, taking her followers along with her as she explores and enjoys summer time in Paris.

#4: FastandFood

Meals movies on Instagram are satisfying and really addicting to look at — and Fastandfood is making the most of it!

FastandFood makes use of Reels to share fast bites of content material — sharing high-quality meals movies from eating places throughout Paris. Not solely is that this an ideal useful resource for his or her followers however it’s additionally an superior alternative for the featured eating places to achieve traction.

#5: Junesixtyfive

Trend influencer, Junesixtyfive, makes use of Instagram Reels as an extension of her feed.

She retains it tremendous on-brand by having a powerful understanding of her demographic, providing up content material that appeals to her viewers.

Her hottest video the place she’s showcasing completely different outfits — a pattern made well-liked on TikTok — already has a whopping 2.1 million views.

What’s Subsequent for Instagram Reels

Instagram’s newest video characteristic is now out there in the US and 50 different international locations.

So, what’s going to Instagram Reels imply for manufacturers and companies on Instagram?

When Instagram launched Instagram Tales in 2016, there have been 150 million customers. Now, a mere 4 years later, over 500 million customers use tales each day. If that is any indication, it seems to be like Instagram Reels has a vivid future forward.

It’s a good suggestion to leap on Instagram Reels early whereas competitors remains to be low, particularly since Instagram is giving additional prominence with the most recent Reels tab on the Instagram homepage.

Influencers and types are already beginning to use Reels as a technique to promote merchandise — and we expect that is solely the start! Much like TikTok, it’s doubtless manufacturers will soar on the chance to accomplice with influencers to create branded Instagram Reels, particularly since Instagram has launched branded content material tags on Reels.

everything you need to know about instagram reels


This replace is a means for Instagram to make sure creators clearly disclose after they’re creating branded content material, growing transparency, and making it simpler for creators and types to create, share, and amplify branded content material.

One other current replace to Instagram Reels? Shoppable Reels.

When a Reel features a product, customers can faucet “View Merchandise” to study extra in regards to the product, save for later, or go forward and buy.

Since many Instagram creators had been already that includes merchandise of their Reels, the addition of shoppable merchandise is an effective way to extend gross sales and visitors to your IG Store. We are able to additionally count on to see further Instagram Tales’ options launched for Reels like swipe-up hyperlinks and interactive stickers.

Not solely will it’s an area for manufacturers and companies to share inventive content material, however it’s going to even be a further means for advertisers to push their merchandise. Equally to how advertisers can place adverts between Instagram Tales, we predict the promoting choices will likely be fairly comparable.

Instagram Reels may additionally be one other means for manufacturers and companies to higher perceive their Instagram neighborhood even additional. Presently, the one analytics out there for Reels are view rely, likes, and feedback.

However, identical to on TikTok and Instagram Tales, we count on there to be in-depth analytics for Instagram Reels sooner or later.

No matter your model or enterprise, there’s a inventive alternative ready for you.

What do you suppose the way forward for Instagram Reels will likely be? Be part of the dialog over on Later’s Instagram profile!

Able to get began? Stage-up your Instagram technique with Later — plan, schedule and routinely submit to your feed, totally free! 


Written By

Jessica Worb

Jessica is a inventive drawback solver and a content material author. Jessica is from Winnipeg, a metropolis smack dab in the midst of Canada — however is presently dwelling and dealing remotely in Paris, France. Comply with alongside at @jessicaworb.


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