Tiffany is now promoting males’s engagement rings, embracing inclusivity

Tiffany & Co. introduced the debut of its first-ever males’s engagement ring.

Supply: Tiffany PR

He mentioned “sure.”

Tiffany & Co. introduced Friday the debut of its first-ever males’s engagement ring, because it seems to be to faucet into a brand new marketplace for its high-end jewellery amid an increase in same-sex marriages globally and gender-fluid style developments.

The retailer, now owned by the posh merchandise group LVMH, has named the brand new line after the corporate’s founder, Charles Lewis Tiffany. The rings function round-brilliant and emerald-cut diamonds that measure as much as 5 carats.

Tiffany mentioned its aspiration for the lads’s engagement line was to supply merchandise in help of affection and inclusivity, whereas “paving the way in which for brand spanking new traditions to rejoice our distinctive love tales and honor our most cherished commitments to 1 one other.”

The design of the lads’s ring is a departure from the normal marriage ceremony band because it encompasses a hanging heart diamond, Tiffany mentioned.

Supply: Tiffany PR

In 1886, Tiffany launched its first solitaire diamond engagement ring for ladies. For many years since, {couples} have visited the jeweler’s shops world wide in the hunt for engagement rings for ladies, in addition to marriage ceremony rings. However Tiffany is seeking to change that, because it embraces a brand new wave of {couples} greater than a century later.

The design of the lads’s ring is a departure from the normal marriage ceremony band, because it encompasses a hanging heart diamond, Tiffany mentioned.

And with the brand new providing, Tiffany hopes it may well discover one other stable stream of income progress. The corporate did greater than $4 billion in jewellery gross sales final 12 months, with girls’s engagement rings representing about 26% of complete income.

The French group and Louis Vuitton-owner LVMH accomplished its $15.8 billion acquisition of Tiffany in early January, following a bitter authorized dispute. When LVMH reported its first-quarter monetary outcomes earlier this month, it mentioned its watches and jewellery division’s gross sales rose by 138%, benefiting from the consolidation of Tiffany.

Beginning subsequent month, Tiffany mentioned the lads’s engagement rings will likely be obtainable at choose shops globally. They’re already obtainable on the market on-line.


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