TikTok Turns into Second Most Fashionable Social Media Platform of Selection for Influencer Advertising as Entrepreneurs Give attention to ROI, Based on Linqia Research

San Francisco, April 20, 2021 (GLOBE NEWSWIRE) — Linqia, the main influencer advertising and marketing firm, right now launched The State of Influencer Advertising 2021 report, its survey of how enterprise model entrepreneurs and businesses use influencer advertising and marketing and the way they plan to leverage the channel in 2021. TikTok exploded within the final 12 months for shoppers and entrepreneurs alike. The fifth annual survey discovered that TikTok turned a key platform of alternative for influencer advertising and marketing. In early 2020, solely 16% mentioned they had been planning to make use of the platform of their influencer advertising and marketing. On this 12 months’s survey that quantity exploded to 68% – a 325% enhance.

71% of entrepreneurs who’ve already established their budgets have elevated their influencer advertising and marketing spend in 2021, a testomony that they’re discovering influencer advertising and marketing to be a profitable technique and are placing their {dollars} to help it. The examine additionally found that entrepreneurs are actually savvier at activating campaigns and are seeing unimaginable outcomes, proving that the influencer advertising and marketing channel will proceed to be a vital method to join with shoppers in 2021. 

Further key findings from the survey embody:

  • Micro-influencers have all the time been the highest decisions for entrepreneurs. On this 12 months’s survey, 90% of enterprise entrepreneurs needed to work with micro-influencers, up from 80% in 2020. 
  • Entrepreneurs are working with considerably much less influencers than three years in the past. In 2018, we discovered that 62% of entrepreneurs activated greater than 10 influencers on a single marketing campaign. This 12 months solely 31% of entrepreneurs activate that many on a program. 
  • Instagram continues to be the premiere platform for influencer advertising and marketing, with nearly 93% of respondents saying that they plan to make use of it. 
  • With the recognition of TikTok and Instagram Tales, entrepreneurs want to vertical video as an essential channel for influencer advertising and marketing. Almost three quarters of respondents mentioned that vertical video is essential to their efforts. Actually, one in three entrepreneurs mentioned this can be very essential. 
  • Engagements continued to be the commonest metric used to trace success, with 77% of entrepreneurs utilizing engagements as a KPI. Clicks, conversions, and impressions had been additionally chosen by no less than 60% of entrepreneurs and are being tracked to measure efficiency. 
  • 86% of respondents are already utilizing shoppable hyperlinks to permit shoppers to go from inspiration to buy immediately, displaying that shoppability is a scorching development in influencer advertising and marketing.
  • 65% of respondents indicated that measuring ROI continues to be the largest ache level in influencer advertising and marketing.

“For the previous 5 years, Linqia has measured the developments in influencer advertising and marketing with our State of Influencer Advertising report, and this 12 months we needed to take a more in-depth have a look at those that have invested probably the most in influencer advertising and marketing – enterprise entrepreneurs,” mentioned Nader Alizadeh, CEO and Co-Founding father of Linqia. “Enterprise entrepreneurs are spending extra in influencer advertising and marketing, however the greatest concern is learn how to decide the ROI of their campaigns. To resolve for this, Linqia now gives assured influencer ROI, delivering peace of thoughts and excellent outcomes for the world’s largest manufacturers.”

 To obtain a full copy of the report, go to: https://www.linqia.com/insights/the-state-of-influencer-marketing-2021/ 

 163 enterprise entrepreneurs and company professionals participated in The State of Influencer Advertising 2021. Solely firms and their businesses with income of greater than $1 Billion had been surveyed. The survey ran throughout a wide range of industries, together with Automotive, CPG, Finance, Meals & Beverage, Prescription drugs and Retail. This survey was performed in February – March 2021.

About Linqia

Linqia is the one influencer advertising and marketing firm that delivers assured influencer ROI for the enterprise. Linqia’s distinctive mixture of technique and know-how offers the world’s largest manufacturers and their businesses with seamless execution from influencer choice to closed loop measurement. Extra Fortune 500 model entrepreneurs depend on Linqia and its Resonate platform than every other influencer advertising and marketing firm to drive their influencer ROI. Based in 2012, Linqia works with over 650 main nationwide manufacturers, together with Kimberly-Clark, McDonald’s, Nestle, Unilever, and Walmart. For extra info, go to https://linqia.com.


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