TUMI Leads Innovation in Journey Life-style with Launch of First Digital Experiential Retailer | Taiwan Information


SAR – Media OutReach – 4 February 2021 – TUMI, the main
worldwide journey, way of life, and efficiency luxurious model, launches the breakthrough
TUMI Digital Retailer to debut its Spring 2021 assortment, delivering an
immersive and enhanced omnichannel expertise to clients in Asia Pacific and
the Center East.

Ushering in a artistic new age of digital retail that connects followers with the
model like by no means earlier than, the TUMI Digital Retailer conjures up clients to embark on
a journey by thoughtfully designed interactive touchpoints. Visitors can
discover the Digital Retailer’s life-like visible presentation to find TUMI
merchandise through 360° 3D and AR implementations and store the Spring 2021
assortment. They’ll have interaction with shareable social photograph moments at TUMI’s Magic
Mirror and play Instagram and WeChat mini-games.

Additional enhancing the general TUMI O2O (“On-line to Offline” additionally “Offline to On-line”) purchasing expertise, the
Digital Retailer is related to different TUMI purchasing channels through its Chat &
Store perform permitting for seamless buyer motion to the purpose of buy.
Prospects exploring the Digital Retailer can simply join with gross sales associates
to ask questions and place orders, or through the related native e-commerce
web sites. Moreover, these visiting the TUMI bodily shops within the area
can discover the TUMI digital panorama through in-store kiosks, for an enhanced
offline expertise.

With the purpose of being all over the place the client is, the Digital Retailer provides
one other dimension to TUMI’s evolving omnichannel retailing strategy. As one other
pioneering landmark, the launch of the TUMI Digital Retailer sees TUMI rollout its
first-ever Regional Livestream Occasion, bringing all APAC and Center East
clients collectively digitally to unveil Spring 2021, 7pm GMT+8, Thursday, 4th
February 2021: https://virtualstore.tumi-asia.com/

Digital Retailer is an unimaginable milestone for the model. For the previous couple of years,
we now have been pioneering new digital experiences and trying to improve and
elevate the client journey. Our new Digital Retailer is a part of this holistic
strategy to attach with clients wherever they’re. Accelerated digitization
and shifting buyer habits introduced on by 2020 have bolstered this course
and proven that we should proceed to create thrilling, significant interactions
each within the bodily and digital worlds. By way of the TUMI Digital Retailer and our
Regional Livestream Occasion, we’re excited to welcome followers to expertise the
newest innovation from TUMI and our new Spring 2021 assortment,” says Adam
Hershman, Vice President of TUMI, Asia Pacific and Center East.


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