Ulla Johnson’s pre-spring assortment was shot at East Hampton’s LongHouse Reserve, a sculpture backyard based by the textile designer and collector Jack Lenor Larsen. Mannequin Saskia de Brauw climbs up its bushes and poses subsequent to a geodesic dome by Buckminster Fuller that shares area on the 16-acre property with a large chess set by Yoko Ono. It’s an idyllic scene—a reminder of the restorative energy of nature and the equally therapeutic advantages of a brand new costume.
Johnson is aware of her manner round a reasonably frock. Final month, Taylor Tomasi Hill, the artistic and trend director of A.I.-enabled procuring app The Sure, posted a photograph of herself in a black ruffled quantity from Johnson’s spring assortment to Instagram Tales, and greater than a thousand of her followers engaged with it. “Ulla does nice juxtaposition: structured items with flowing particulars; informal materials performed in a tailor-made manner. They’re excellent for dressing up or down, which is why I believe everybody on The Sure responded so properly. Gown gross sales have greater than doubled prior to now month, with demand for halter necklines particularly skyrocketing sevenfold. I believe it’s an indication that everybody is worked up to get out, however they’re easing into it and never totally able to ditch consolation.”
The designer took a visit to the Southwest earlier this yr. “Folks have all the time stated it’s a panorama made for me,” she stated at a showroom go to, and it does appear to agree along with her. Tapping into the desert palette, she made copious use of cactus flowers, sand stripes, and zoomorphic ikat patterns. However the references don’t look literal, and the garments aren’t valuable. Guaranteeing their relatability, Johnson highway assessments all of them herself; her personal Instagram account is a type of logbook of upcoming releases.
The information for pre-spring is a a lot expanded swim line incorporating most of the similar prints as the gathering, making for simple mix-and-matching with the ready-to-wear. The ruched keyhole-cutout maillot she paired with a full cotton-poplin skirt is certain to be a sizzling vendor. Johnson can be constructing out her equipment, and the spotlight there’s a made-in-Italy vacchetta leather-based stacked-heel boot.