Financial circumstances are bettering because the COVID-19 pandemic wanes and regional economies start to reopen totally, which is just including to the already busy summer time anticipated by many integration companies.
Nevertheless, merely banking in your word-of-mouth references and demand for audiovisual options as a device to assist your prospects pivot to a hybrid work mannequin isn’t fairly sufficient as this summer time might show fairly aggressive for professional AV integrators pitching themselves as options suppliers for this new regular.
For a lot of smaller integration companies that had both by no means had a strong advertising and marketing technique or needed to downsize the advertising and marketing division on account of enterprise circumstances throughout the pandemic, drumming up new enterprise and pitching your agency as a solution to hybrid work begins with easy advertising and marketing.
Replace your web site
In accordance with Kelly Perkins, an AV integration advertising and marketing guide and former , this implies – on the very least – having an up-to-date web site.
“A number of integrators are likely to probably not concentrate on their web site, but it surely’s so necessary as a result of it’s the very first thing that individuals see about you,” Perkins say. “Your web site might be an important piece of selling materials that you’ve got.”
Even when a selected integrator will get a number of enterprise by way of suggestions and phrase of mouth, potential prospects will nonetheless probably Google search your organization and are available throughout your web site.
If you happen to’re pitching your organization has a contemporary expertise options supplier, your web site ought to look innovative and boast some sort of audio or video, since that’s what you present to your prospects.
There was an enormous motion to the cloud and corporations are doubling down on their expertise investments, which suggests prospects are doing their due diligence and are researching what to buy.
To place yourselves as thought leaders, add blogs, case research and different content material to your web site to provide these potential a prospects an thought of what you possibly can present to them.
“On the very least, simply get it wanting prefer it’s not 1985,” Perkins says.
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Make the most of social media
One other space the place many integration companies fall quick is social media, one other digital advertising and marketing device that may assist present others that you simply’re updated on tendencies and perceive new expertise.
Nevertheless, outlining the precise return-on-investment of social media may be tough. Other than paid adverts and promotions, most social media platforms that your integration agency can make the most of are free.
“All it prices is your time,” Perkins says.
At one shopper the place Perkins helps run the social media, the overwhelming majority of recent customers visiting the shopper’s web site got here from social media.
One good technique on social media is to comply with your prospects on social media and have interaction with them, which might flip into extra publicity in case your prospects interact again and share your organization’s story.
Having a presence on social media additionally gives a extra public-facing medium to speak with potential prospects, and it humanizes the people who work at your integration agency.
All integrators needs to be on LinkedIn, Twitter, Instagram and Fb – in that order.
“It simply brings enterprise – it raises consciousness the place you won’t have the ability to get in entrance of any person,” Perkins says.
Pitch your self as a 21st century, hybrid work options supplier
The pandemic taught the world that working remotely labored due to the widespread use of videoconferencing and collaboration instruments like Zoom and Microsoft Groups, and corporations haven’t any intention of slowing down investments in that space.
Now, organizations are including videoconferencing options to each assembly room to accommodate workers working at house and create a hybrid work atmosphere that options the flexibility to attach and collaboration no matter the place anybody is.
Significantly for smaller integrators, this represents an enormous benefit over bigger integrators that have been pressured to downsize and lay off workers amid the pandemic. Smaller integrators which can be capable of pivot to offering hybrid work options have an unbelievable alternative to market themselves as the reply to these issues.
“it’s giving us an enormous alternative – no less than in our business – to do some actually cool stuff and make some cash whereas doing it,” Perkins says